Accreditation in Public Relations (APR)
As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired.
The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.
- Asserts professional competence
- Communicates professional expertise, plus personal and professional dedication and values
- Reflects progressive public relations industry practices and high standards
For Experienced PR Pros
For Military Communications Experts
For College Seniors and Recent Grads
The monthly APR newsletter
Lifelong Learning at ICON — Why APR Is a Cornerstone of Our Profession
See How the APR Journey Is Worth the Trip
Finding Your Own Path to APR
Getting Accredited During a Pandemic
How My APR Helped Me Lead Through Crisis
Debunking Myths About APR
Help Celebrate APR Month and Learn More About This Valuable Credential
When I went for my APR, I wasn’t exactly sure what I would get out of it. Going through the exam preparation and learning that I had earned the Accreditation reinforced a sense of pride in, and commitment to, my profession — and to my own growth and development.
Rosanna M. Fiske, APR, Fellow PRSA — Wells Fargo & Company, Vice President, Corporate Communications Leader Florida & Southeast Regions
Getting my APR after working in the PR profession for close to 20 years made me excited about my career all over again. Although I obtained my APR for my own professional growth, I hope that my clients and partners recognize that the certification brings value to the work that I do on their behalf.
Annabel Beyra, APR — Partner/Co-founder, Fusion Communications