Accreditation in Public Relations (APR)
As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired.
The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.
- Asserts professional competence
- Communicates professional expertise, plus personal and professional dedication and values
- Reflects progressive public relations industry practices and high standards
PRSA members receive a $100 rebate upon passing the APR examination on the first try. Contact email@example.com for further details.
For Experienced PR Pros
For Military Communications Experts
For College Seniors and Recent Grads
The monthly APR newsletter
Catch Up on Recent Newsletters
Preparing Your Teams to Use Generative AI Ethically
See How an APR Helped Your Peers Build Credibility and Level Up Media Relations Expertise
How to establish an ethics-first mindset in your team
How to Make Ethics a Part of Your Hiring Processs
How Earning an APR Can Help You Successfully Navigate a Crisis
How the APR Can Enhance Your Internal Comms Practices
Try the ‘Ask an Expert’ Format in Chapter, District Forums
Breaking Down Barriers: Attaining the APR
10 Reasons to Start Earning Accreditation in 2023
Hot Topics at the ICON 2022 'Ask the APR/APR+M' Session
How the APR process can help, even before sitting for the exam
Accreditation, Raises and Promotions
Conquering the Fear of Research
Your APR Can Be a Powerful Asset
Taking a Broader View of Research; Leveraging the APR to Advance Your Education
Crisis Management Pivoting Post COVID-19: Draw On Your APR Training
Five Years Later: Reflecting On Why I Started My APR Journey
Explore Proven Strategies and Tactics for Getting Your APR
Why Getting Your APR Should Be One of Your New Year's Resolutions
Lifelong Learning at ICON — Why APR Is a Cornerstone of Our Profession
See How the APR Journey Is Worth the Trip
Finding Your Own Path to APR
Getting Accredited During a Pandemic
How My APR Helped Me Lead Through Crisis
Debunking Myths About APR
Help Celebrate APR Month and Learn More About This Valuable Credential
Going through the Accreditation process not only made me a better practitioner, but also made me realize that I was capable of doing so much more for my career. It was a challenging process but it has changed the way I think and execute.
Sara Robbins, APR — Director of Social Media, KPS3
APR+M has made me a stronger leader, communicator and positioned me to effectively assist with mentoring the next generation of public relations and public affairs professionals.
Lt. Col. Christian Patterson, APR+M, Fellow PRSA — Director of Communications , U.S. Army ERDC Vicksburg, Mississippi
My APR gives me the confidence to help me work from a strategic point of view. It reminds me only to make the best ethical choices for my company and its audiences. Because of my APR, I am equipped to practice communications in any industry.
Ivy Johnson, APR — Senior Account Executive, MP&F Strategic Communications