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Accreditation in Public Relations (APR)

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As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired.

The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.


The APR:

  • Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive public relations industry practices and high standards

PRSA members receive a $100 rebate upon passing the APR examination on the first try. Contact accred@prsa.org for further details.



APR Promotion and Renewal

Contact us for more information. 



For Experienced PR Pros

Showcase your hard-earned knowledge and commitment to life-long learning by attaining your Accreditation in Public Relations (APR).

Get Started

For Military Communications Experts

Military public affairs professionals can earn the Accreditation in Public Relations + Military Communication (APR+M).

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For College Seniors and Recent Grads

Show employers you mean business by adding the Certificate in Principles of Public Relations to your resume.

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The Pinnacle

The monthly APR newsletter


Catch Up on Recent Newsletters

September 2023
Preparing Your Teams to Use Generative AI Ethically

August 2023
See How an APR Helped Your Peers Build Credibility and Level Up Media Relations Expertise

July 2023
How to establish an ethics-first mindset in your team

June 2023
How to Make Ethics a Part of Your Hiring Processs

May 2023
How Earning an APR Can Help You Successfully Navigate a Crisis

April 2023
How the APR Can Enhance Your Internal Comms Practices

March 2023
Try the ‘Ask an Expert’ Format in Chapter, District Forums

February 2023
Breaking Down Barriers: Attaining the APR

January 2023
10 Reasons to Start Earning Accreditation in 2023

December 2022
Hot Topics at the ICON 2022 'Ask the APR/APR+M' Session

October 2022
How the APR process can help, even before sitting for the exam

September 2022
Accreditation, Raises and Promotions

August 2022
Conquering the Fear of Research

July 2022
Your APR Can Be a Powerful Asset

June 2022
Taking a Broader View of Research; Leveraging the APR to Advance Your Education

May 2022
Crisis Management Pivoting Post COVID-19: Draw On Your APR Training

April 2022
Five Years Later: Reflecting On Why I Started My APR Journey

March 2022
Explore Proven Strategies and Tactics for Getting Your APR

December 2021
Why Getting Your APR Should Be One of Your New Year's Resolutions

November 2021
Lifelong Learning at ICON — Why APR Is a Cornerstone of Our Profession

September 2021
See How the APR Journey Is Worth the Trip

August 2021
Finding Your Own Path to APR

July 2021
Getting Accredited During a Pandemic

June 2021
How My APR Helped Me Lead Through Crisis

May 2021
Debunking Myths About APR

April 2021
Help Celebrate APR Month and Learn More About This Valuable Credential

Going through the Accreditation process not only made me a better practitioner, but also made me realize that I was capable of doing so much more for my career. It was a challenging process but it has changed the way I think and execute.


Sara Robbins, APR — Director of Social Media, KPS3

APR+M has made me a stronger leader, communicator and positioned me to effectively assist with mentoring the next generation of public relations and public affairs professionals.

Lt. Col. Christian Patterson, APR+M, Fellow PRSA — Director of Communications , U.S. Army ERDC Vicksburg, Mississippi

My APR gives me the confidence to help me work from a strategic point of view. It reminds me only to make the best ethical choices for my company and its audiences. Because of my APR, I am equipped to practice communications in any industry.

Ivy Johnson, APR — Senior Account Executive, MP&F Strategic Communications

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