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Accreditation in Public Relations (APR)

As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired.

The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.

The APR:

Asserts professional competence
Communicates professional expertise, plus personal and professional dedication and values
Reflects progressive public relations industry practices and high standards

PRSA members receive a $100 rebate upon passing the APR examination on the first try. Contact accred@prsa.org for further details.

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Programs

For Experienced PR Pros

Showcase your hard-earned knowledge and commitment to life-long learning by attaining your Accreditation in Public Relations (APR).

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For Military Communications Experts

Military public affairs professionals can earn the Accreditation in Public Relations + Military Communication (APR+M).

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For College Seniors and Recent Grads

Show employers you mean business by adding the Certificate in Principles of Public Relations to your resume.

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The Pinnacle

The monthly APR newsletter

Recent Newsletters

October 2022
How the APR process can help, even before sitting for the exam

September 2022
Accreditation, Raises and Promotions

August 2022
Conquering the Fear of Research

July 2022
Your APR Can Be a Powerful Asset

June 2022
Taking a Broader View of Research; Leveraging the APR to Advance Your Education

May 2022
Crisis Management Pivoting Post COVID-19: Draw On Your APR Training

April 2022
Five Years Later: Reflecting On Why I Started My APR Journey

March 2022
Explore Proven Strategies and Tactics for Getting Your APR

December 2021
Why Getting Your APR Should Be One of Your New Year's Resolutions

November 2021
Lifelong Learning at ICON — Why APR Is a Cornerstone of Our Profession

September 2021
See How the APR Journey Is Worth the Trip

August 2021
Finding Your Own Path to APR

July 2021
Getting Accredited During a Pandemic

June 2021
How My APR Helped Me Lead Through Crisis

May 2021
Debunking Myths About APR

April 2021
Help Celebrate APR Month and Learn More About This Valuable Credential

APR Promotion and Renewal

Promote your APR achievement
Renew your APR
Volunteer as an APR facilitator

When I went for my APR, I wasn’t exactly sure what I would get out of it. Going through the exam preparation and learning that I had earned the Accreditation reinforced a sense of pride in, and commitment to, my profession — and to my own growth and development.

Rosanna M. Fiske, APR, Fellow PRSA — Wells Fargo & Company, Vice President, Corporate Communications Leader Florida & Southeast Regions

Getting my APR after working in the PR profession for close to 20 years made me excited about my career all over again. Although I obtained my APR for my own professional growth, I hope that my clients and partners recognize that the certification brings value to the work that I do on their behalf.

Annabel Beyra, APR — Partner/Co-founder, Fusion Communications