The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. With nearly 30,000 members, PRSA is collectively represented by 110 Chapters and 14 Professional Interest Sections, and on nearly 375 college and university campuses through its student organization, the Public Relations Student Society of America (PRSSA). For more information, please visit www.prsa.org.
For more than 70 years, PRSA has provided members a wealth of innovative professional development programs, lifelong learning opportunities and leading-edge resources to enhance their knowledge at every stage of their career. We also foster a community of trusted advisors and mentors through networking and special events that enhance the member experience.
Accreditation in Public Relations (APR)
Building on the foundation of communicators’ educational degree and industry experience, PRSA’s APR credential keeps professionals current on best practices and applications in the evolving communications world, positioning them as leaders and mentors in the competitive public relations field.
As the principal advocate for industry excellence and ethical conduct, PRSA’s advocacy work identifies emerging issues that may require support from or comment on behalf of PRSA. The goal is to maintain a consistent voice on public policy issues
that strengthen the perceived value of the communications profession and position our members as industry thought leaders. The cornerstones of PRSA’s commitment to advocacy are:
- Supporting the ethical practice of public relations.
- Speaking out against the willful misrepresentation of, or confusion about, the communications profession.
- Proactively addressing other issues that may have an impact on the profession and members.
The PRSA Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public
relations, including advocacy, honesty, loyalty, professional development and objectivity. The Code exists to inspire ethical behavior, clearly identify malpractice and other improper behaviors, and provide members support on how to avoid them.
PRSSA is committed to building the next generation of communications leaders and advocates for rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession. The organization has expanded its
presence on college campuses since its establishment in 1967 and has chapters across the U.S. and in Argentina, Columbia, Peru and Puerto Rico.
With support from thousands of PRSA members, the PRSA Foundation, an independent 501(c)(3) charitable organization, is committed to promoting diversity among public relations professionals and companies so that they can best serve the public good and address the needs of a diverse world.
PRSA has relationships with more than a dozen leading business schools, including Kellogg School of Management, S.I. Newhouse School of Public Communications, Tuck School of Business, University of Central Missouri and University of Kansas, among others. The PRSA MBA/Business School Program assists educators in introducing MBA-level strategic communications courses, grounded in reputation management fundamentals, into their institutions’ curricula. Learn more or apply for the program by downloading the MBA digital application.
PRSA Brand Identity Guidelines