PRSA Certificate Programs
Improve Your Career Prospects By Advancing Your Expertise
The rate at which professional skills become obsolete is increasing. Today, the half-life of a learned skill is estimated to be five years and even shorter for technical skills, according to the World Economic Forum.
All of us, from Gen Zers to Boomers, are dealing with work environments that are transforming at a faster pace than ever before.
In this rapidly evolving marketplace, it's essential to stay competitive by proactively keeping your capabilities fresh and up to date.
So we wanted to share this handy list of PRSA's available Certificate of Completion programs, designed to equip communicators with best practices and the latest resources to meet the changing demands in our converging industry.
To accommodate your schedule, you can choose from live and on-demand options. Furthermore, you can select individual course modules or an entire course.
Live Program
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Navigating the Transition From Journalism to PR & Comms
Mar 12 – Apr 9, 2024
This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.
On-Demand Programs
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A New View of Integrated Marketing Communications Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience. -
Advanced Crisis Communication Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs. -
Digital Communication Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication. -
Media Relations Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader. -
Reputation Management Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
The concept of Corporate Reputation Management is at the core of the communications profession. As Reputation Management has matured and expanded into the realms of business strategy and corporate governance, communicators are seen as the go-to experts on reputation management inside their organizations. -
Strategic Communication Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
On-Demand
Certificate Program Pricing
PRSA Member: $975
Nonmember: $1,225
Individual modules can also be purchased.