PRSA Certificate Programs
Improve Your Career Prospects By Advancing Your Expertise
The rate at which professional skills become
obsolete is increasing. All of us, from early career to seasoned practitioners, are dealing with work environments that are transforming at a faster pace than ever before.
PRSA's Certificate of Completion programs are designed to equip communicators with best practices and the latest resources to meet the changing demands of the rapidly evolving marketplace.
Stay competitive and get ahead in your career by proactively keeping
your capabilities fresh and up to date!
To accommodate your schedule, you can choose from live and on-demand options. Furthermore, you can select individual course modules or an entire course. Explore our extensive library of available programs to find one that’s right for you!
86%
Employees Globally
Agree that certifying their skills improves their overall career trajectory
Source: ETS-Harris Poll (2025)
Live Programs
LIVE CERTIFICATE PROGRAM
Cultural Fluency for Strategic Communicators
Nov. 2, 3, 9, 10, 16 and 17, 2026, from 3–4 p.m. EST
Today’s communicators operate in a world where culture moves quickly, expectations evolve constantly and organizations are expected to respond with credibility, relevance and awareness. Whether developing campaigns, advising leadership, managing reputation or communicating during moments of uncertainty, communications professionals must understand how culture shapes perception and influences outcomes.
This instructor-led certificate program is designed for communications professionals who want to strengthen their ability to navigate cultural complexity and apply cultural intelligence to real-world communications challenges. This program focuses on how culture influences the way people interpret messages, build trust, engage with organizations and make decisions.
Across six interactive modules, participants will explore how culture influences trust, reputation, audience behavior, messaging, creative development and organizational decision-making. Participants will learn how to identify cultural risks, uncover opportunities for deeper audience connection and communicate more effectively across diverse stakeholders and communities.
LIVE CERTIFICATE PROGRAM
One Trusted Truth: Building Integrated Marketing Communications That Move People
January 20, 27, February 3, 10, 17, 24, 2027, from 3–4:30 p.m. EST
Call it your value proposition, elevator speech, brand promise or simply your message. Companies often stumble around one basic truth: What do you do, who do you do it for, and why should anyone care?
Finding that truth is only the beginning. The real challenge is ensuring that every interaction with your audience works together to reveal and reinforce it.
In this six-week program, participants will learn how to build an integrated marketing communications strategy from the inside out: understanding the organization, identifying its central message, defining and understanding its audiences, selecting the right traditional and digital channels, and bringing it all together in an actionable communications plan. Along the way, we’ll explore practical tools, real-world examples, emerging technologies and AI’s role in both strategy and execution.
LIVE CERTIFICATE PROGRAM
Elevating Our Game: Harnessing the Power of Communication To Create Impact
February 11, 18, 25, March 4, 11, 18, from 3–4:30 p.m. ET
Communication has the power to influence outcomes, build competitive advantage for organizations and leaders, and change society. Too often, however, that power is dissipated, leading to a loss of competitive position and little return on the investment of human and other resources.
This certificate program focuses on elevating the communication discipline by applying principles of strategy to the processes of communication. It focuses on how to think clearly, how to influence people and how to use language with impact. It also focuses on how communication professionals can prevent or overcome the marginalization of the communication function and to earn a seat at the table as important decisions are being made.
LIVE CERTIFICATE PROGRAM
Leading With Purpose, Presence and Perspective
February 23, March 2, 9, 16, 23, 30, 2027, from 3–4:30 p.m. ET
Strengthen the leadership and management capabilities that drive success in today’s evolving workplace. Designed for emerging leaders, new managers and experienced professionals seeking fresh inspiration and practical strategies, this six-module certificate program delivers actionable insights that can be applied immediately.
LIVE CERTIFICATE PROGRAM
Business for Communicators: Applied Financial Acumen for Value Creation Certificate Program
March 31, April 7, 21, 27, May 5, 12, from 3-4:30 p.m. EDT
Communicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. Six interactive modules will build on what participants already know — the audiences, the stakeholder relationships and the power of the right message at the right moment — to provide the financial and business vocabulary to make that expertise visible, heard and applied.
The program begins with an examination of one’s internal network; moves through principles of capitalism, firm-level economics and finance to navigate the nuances of financial reporting; builds upon these lessons to leverage strategic objectives revealed in the annual report; addresses the AI moment reshaping every communicator’s role; and concludes with a returned focus to the participant, now ready to more effectively demonstrate their financial acumen and help others on their team do the same.
On-Demand Programs
NEW FOR 2026
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A New View of Integrated Marketing Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
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Advanced Crisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
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Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
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Communicating to Manage Performance Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
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Content Marketing Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
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Crisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
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Digital Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
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Driving Change Through Internal Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.
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Executive Leadership Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics.
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Measurement and Analytics Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.
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Media Relations Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.
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Modern Digital Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.
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Navigating Today's Reputation Risk Management
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This on-demand certificate of completion program will introduce participants to the factors shaping today’s field of reputation risk management.
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Storytelling Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience.
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Strategic Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.