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Resources & Toolkits


From dealing with hot-button issues to staying on the cutting edge of the latest trends, today’s strategic communicators and public relations professionals are expected to help their companies and clients navigate complex issues. PRSA helps you meet this challenge by providing timely resources and tools, conveniently organized around specific topics.

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Women's History Month

PRSA celebrates Women's History Month with these resources especially applicable for communications and PR professionals.

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AI Insights

A topical series of articles and resources including PROMISE & PITFALLS: The Ethical Use of AI For Public Relations Practitioners.

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Misinformation & Disinformation Toolkit

Take advantage of these resources from the Voices4Everyone committee and other expert partners to learn how you can help your organizations and clients navigate misinformation and disinformation.

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Purpose-Driven Communications

An array of resources to help inform the discussion of how organizations should address societal issues and current events.   

Black History Month

Black History Month

Explore PRSA’s resources designed to help you champion diversity, equity, and inclusion through your public relations work.

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Learn more about the core values of PRSA members and the public relations profession.