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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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    Displaying results 1 - 20 of 130
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  •  Webinar
     Free for PRSA and PRSSA Members
    A Different Story for Every Member: Using Agentic AI to Personalize Communications at Scale

    Sep. 29, 2026, Noon – 1 p.m.

    Learn how agentic AI can help organizations tailor communications for members, donors, and other stakeholders at scale—while maintaining a consistent voice, protecting mission alignment, and preserving the human judgment essential to effective communication.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    Hispanic Heritage Month – Virtual Meet Up

    Sep. 30, 2026, 6:30 p.m. – 7:30 p.m.

    Join this celebration of Hispanic Heritage Month with the PRSA Hispanic Affinity Group. We’ll also explore “What does your Hispanic/Latino heritage mean to you?”
    Categories: Diversity & Inclusion
  •  Webinar
     Free for PRSA and PRSSA Members
    Diverse Dialogues: Communicating Through Uncertainty: Crisis Communication Strategies During Enforcement Actions and Civil Unrest

    Oct. 1, 2026, 4 p.m. – 5 p.m.

    Join this webinar to gain practical insights on communicating with employees during uncertain moments, responding to evolving media inquiries, balancing transparency with safety considerations and maintaining public trust amid sensitive political and humanitarian issues.
    Categories: Diversity & Inclusion
  •  Webinar
     Free for PRSA and PRSSA Members
    Pause to Accelerate: Becoming a Smart, Strategic AI-enabled Comms Team

    Oct. 6, 2026, Noon – 1 p.m.

    Whether you just got Copilot, have been experimenting with different platforms and tools, have a growing prompt library or are just feeling generally overwhelmed, this workshop will help you make smarter decisions about AI and its role in your team.
    Categories: Emerging Trends, Special Interests
  •  Webinar
    AI Pulse: October Briefing

    Oct. 12, 2026, 1 p.m. – 2 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Webinar
     Free for Independent Practitioners Alliance Section and PRSSA Members
    PRSA IPA Business-Building Webinar Series: Oct. 2026

    Oct. 28, 2026, 2 p.m. – 3 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
     Free for PRSA and PRSSA Members
    Diverse Dialogues: A Path to Purpose: A Discussion of Fractional Executive Opportunities and Roles

    Oct. 28, 2026, 4 p.m. – 5 p.m.

    Join this webinar to gain practical guidance and real-world perspective from a seasoned professional who has successfully navigated the journey from full-time executive to fractional executive.
    Categories: Leadership & Management
  •  Webinar
    AI Pulse: November Briefing

    Nov. 9, 2026, 1 p.m. – 2 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Webinar
     Free for Educators Academy Section Members
    Teaching PR Resilience in a Global World: Preparing Communicators for Ethics, Culture and Impact

    Nov. 12, 2026, 3 p.m. – 4 p.m.

    This webinar brings together leaders in advocacy, human services communication, career leadership, youth empowerment and global public relations to explore how communication educators can prepare students to navigate ethical challenges, cultural differences and human-centered impact with strength and adaptability.
    Categories: Communication Strategy, Special Interests
  •  Webinar
     Free for Independent Practitioners Alliance Section and PRSSA Members
    PRSA IPA Business-Building Webinar Series: Nov. 2026

    Nov. 18, 2026, 2 p.m. – 3 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
     Free for Public Affairs and Government Section Members
    Post With Intent, Not Just Vibes: A Public Agency Guide to Cultural Fluency in Social Media

    Nov. 19, 2026, Noon – 1 p.m.

    This session offers practical strategies for navigating audience dynamics, platform expectations, and trend cycles, while balancing accessibility, copyright, and risk.
    Categories: Social Media, Special Interests
  •  Webinar
     Free for Independent Practitioners Alliance Section and PRSSA Members
    PRSA IPA Business-Building Webinar Series: Dec. 2026

    Dec. 9, 2026, 2 p.m. – 3 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    AI Pulse: December Briefing

    Dec. 14, 2026, 1 p.m. – 2 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Webinar
     Free for PRSA and PRSSA Members
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    5 Things You Didn't Know About ChatGPT That Can Supercharge Your RPIE Model

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn five powerful ways to pair ChatGPT with the RPIE framework.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    Act Like a Communicator, Think Like a CEO

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    Advanced AI Strategies and Use Cases for Communications Pros

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    AI Prompting Strategies for PR Results

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Watch this on-demand webinar to learn a proven framework for writing AI prompts that deliver accurate, on-brand results.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
    AI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 1

    On-Demand

    Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.
    Categories: Emerging Trends, Ethics, Techniques & Tactics
  •  Webinar
    AI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 2

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The AI Tools for the Modern Communicator: Technology, Ethics and Future Trends video series is designed to provide an update to the original series and equip professionals with the latest developments in the fast-evolving AI landscape.
    Categories: Emerging Trends, Ethics, Techniques & Tactics
    Displaying results 1 - 20 of 130
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