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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarDriving Video Engagement for Nonprofits and Associations
Sep. 3, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn the essential steps of developing and implementing a video content strategy that aligns with organizational goals and maximizes return on effort.Categories: Techniques & Tactics -
WebinarFive Ways To Simplify Messages
Sep. 9, 2025 3:00 p.m. – 4:00 p.m.
Would your piece be twice as good if it were half as long? Research says, yes. Learn how to make every piece you write easier to read and understand in this webinar.Categories: Writing -
WebinarNavigating Ethical PR in a Post-Truth World
Sep. 10, 2025 4:00 p.m. – 5:00 p.m.
Equip yourself with the knowledge and tools needed to protect your clients, your organization and your own professional integrity in an increasingly complex and morally ambiguous world.Categories: Emerging Trends, Ethics -
WebinarPRSA Storytellers: Human + Machine: The New PR Strike Force
Sep. 17, 2025 3:00 p.m. – 4:00 p.m.
This webinar will explore how misinformation becomes a reputational and operational threat — and what it takes to detect risk in time to respond. We’ll examine how AI can help surface risk patterns at scale, and why human judgment remains essential to distinguish emerging threats from noise, confirming whether content reflects real issues or misinformation.Categories: Crisis & Reputation, Techniques & Tactics -
WebinarPrivacy-Led Communications in 2025 and Beyond: Best Practices in the AI Era
Sep. 23, 2025 1:00 p.m. – 2:00 p.m.
Join this Technology Section discussion about the key aspects of privacy trends as well as strategies every communicator needs to build trust, protect reputation and remain compliant.Categories: Emerging Trends, Special Interests -
WebinarFrom Talk to Action: Hispanic Latino PR and Comms Virtual Summit
Oct. 8, 2025 5:00 p.m. – 6:00 p.m.
Join this webinar to hear strategies on how to attract more Hispanic-Latino communications professionals, the importance of mentorship, what allies can do and how Hispanic-Latino professionals can be successful.Categories: Diversity & Inclusion -
WebinarPRSA IPA Business-Building Webinar Series: Oct. 2025
Oct. 22, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2025
Nov. 12, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarFuture Shifts (Tech Edition): Megatrends and Seismic Changes that Tech PR Pros Should Have on Their Radar
Nov. 13, 2025 3:00 p.m. – 4:00 p.m.
Beef cattle cloning. Microchip brain implants. Game-changing digital payment systems. Quantum computing. Fusion energy. Renewable energy. Drone warfare. Cyberattacks. And of course, AI everything, including the mainstreaming of AI-based robots (androids). These are just some of the technology-related subjects that professional futurists are concerned about as they think about the future of our world. In this thought-provoking webinar, professional communicator and futurist Stephen Dupont MSc, ACategories: Emerging Trends, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Dec. 2025
Dec. 3, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarAct Like a Communicator, Think Like a CEO
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarAPR Panel Presentation: Secrets to Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
WebinarAPR+M Process and Overview: Everything You Need to Know
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal -
WebinarAre You as News Literate as You Can Be? Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarAsk the APR Expert
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!Categories: Accreditation Preparation & Renewal -
WebinarBoost Your News Writing Skills
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends
