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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarFree for PRSA and PRSSA MembersA Different Story for Every Member: Using Agentic AI to Personalize Communications at Scale
Sep. 29, 2026, Noon – 1 p.m.
Learn how agentic AI can help organizations tailor communications for members, donors, and other stakeholders at scale—while maintaining a consistent voice, protecting mission alignment, and preserving the human judgment essential to effective communication.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersHispanic Heritage Month – Virtual Meet Up
Sep. 30, 2026, 6:30 p.m. – 7:30 p.m.
Join this celebration of Hispanic Heritage Month with the PRSA Hispanic Affinity Group. We’ll also explore “What does your Hispanic/Latino heritage mean to you?”Categories: Diversity & Inclusion -
WebinarFree for PRSA and PRSSA MembersDiverse Dialogues: Communicating Through Uncertainty: Crisis Communication Strategies During Enforcement Actions and Civil Unrest
Oct. 1, 2026, 4 p.m. – 5 p.m.
Join this webinar to gain practical insights on communicating with employees during uncertain moments, responding to evolving media inquiries, balancing transparency with safety considerations and maintaining public trust amid sensitive political and humanitarian issues.Categories: Diversity & Inclusion -
WebinarFree for PRSA and PRSSA MembersPause to Accelerate: Becoming a Smart, Strategic AI-enabled Comms Team
Oct. 6, 2026, Noon – 1 p.m.
Whether you just got Copilot, have been experimenting with different platforms and tools, have a growing prompt library or are just feeling generally overwhelmed, this workshop will help you make smarter decisions about AI and its role in your team.Categories: Emerging Trends, Special Interests -
WebinarAI Pulse: October Briefing
Oct. 12, 2026, 1 p.m. – 2 p.m.
Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.Categories: Emerging Trends -
WebinarFree for Independent Practitioners Alliance Section and PRSSA MembersPRSA IPA Business-Building Webinar Series: Oct. 2026
Oct. 28, 2026, 2 p.m. – 3 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarFree for PRSA and PRSSA MembersDiverse Dialogues: A Path to Purpose: A Discussion of Fractional Executive Opportunities and Roles
Oct. 28, 2026, 4 p.m. – 5 p.m.
Join this webinar to gain practical guidance and real-world perspective from a seasoned professional who has successfully navigated the journey from full-time executive to fractional executive.Categories: Leadership & Management -
WebinarAI Pulse: November Briefing
Nov. 9, 2026, 1 p.m. – 2 p.m.
Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.Categories: Emerging Trends -
WebinarFree for Educators Academy Section MembersTeaching PR Resilience in a Global World: Preparing Communicators for Ethics, Culture and Impact
Nov. 12, 2026, 3 p.m. – 4 p.m.
This webinar brings together leaders in advocacy, human services communication, career leadership, youth empowerment and global public relations to explore how communication educators can prepare students to navigate ethical challenges, cultural differences and human-centered impact with strength and adaptability.Categories: Communication Strategy, Special Interests -
WebinarFree for Independent Practitioners Alliance Section and PRSSA MembersPRSA IPA Business-Building Webinar Series: Nov. 2026
Nov. 18, 2026, 2 p.m. – 3 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarFree for Public Affairs and Government Section MembersPost With Intent, Not Just Vibes: A Public Agency Guide to Cultural Fluency in Social Media
Nov. 19, 2026, Noon – 1 p.m.
This session offers practical strategies for navigating audience dynamics, platform expectations, and trend cycles, while balancing accessibility, copyright, and risk.Categories: Social Media, Special Interests -
WebinarFree for Independent Practitioners Alliance Section and PRSSA MembersPRSA IPA Business-Building Webinar Series: Dec. 2026
Dec. 9, 2026, 2 p.m. – 3 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarAI Pulse: December Briefing
Dec. 14, 2026, 1 p.m. – 2 p.m.
Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.Categories: Emerging Trends -
WebinarFree for PRSA and PRSSA Members10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarFree for PRSA and PRSSA Members5 Things You Didn't Know About ChatGPT That Can Supercharge Your RPIE Model
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn five powerful ways to pair ChatGPT with the RPIE framework.Categories: Emerging Trends, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersAct Like a Communicator, Think Like a CEO
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersAI Prompting Strategies for PR Results
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Watch this on-demand webinar to learn a proven framework for writing AI prompts that deliver accurate, on-brand results.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 1
On-Demand
Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 2
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The AI Tools for the Modern Communicator: Technology, Ethics and Future Trends video series is designed to provide an update to the original series and equip professionals with the latest developments in the fast-evolving AI landscape.Categories: Emerging Trends, Ethics, Techniques & Tactics


