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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 137
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  •  Partner Event
    Master the Art of Storytelling

    May. 17 – 21, 2021

    Online

    Are you ready to transform your message with the attention-grabbing, comprehension-boosting, memory-aiding, mind-shifting, behavior-changing superpowers of concrete, creative, colorful copy?
    Categories: Writing
  • Maximize Owned and Earned Media to Garner (Real) Results

    May. 18 – 25, 2021

    Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop,
    Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
  •  Case in Point
    Navigating Through a Disinformation Crisis

    Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
  •  Webinar
    Don’t Feed the Trolls: Managing Online Negative Content

    May. 20, 2021 2:00 p.m. – 3:00 p.m.

    The role of misinformation has become more rampant across social media in the last decade, a situation even more apparent in public affairs and government sectors. Join this special interactive webinar that centers on combating misinformation, brand building and solidification and producing real-life crisis social strategies.
    Categories: Crisis & Reputation, Social Media
  •  Webinar
    PRSA Storytellers: Leveraging AI in PR and Comms

    May. 26, 2021 12:00 p.m. – 1:00 p.m.

    Learn how real-time AI-powered insights can drive decision-making and deliver even greater value for the entire organization.
    Categories: Communication Strategy, Emerging Trends
  •  Live Online Course
    Organizational Leadership Certificate Program

    May. 26 – Jun. 30, 2021

    Designed as an interactive, live certificate of completion program, PRSA’s new Certificate Program in Organizational Leadership delivers an advanced framework built on the essential role strategic communication plays in order for organizations to lead effectively and progress in today’s fast-moving and turbulent economic, social and political environment.
    Categories: Communication Strategy, Ethics, Executive Level, Leadership & Management
  •  Partner Event
    Write Better, Easier & Faster

    Jun. 1 – 29, 2021

    Online

    Master a writing process that works with — rather than against — your brain in our writing-process workshop.
    Categories: Writing
  • Developing a Content Marketing Strategy To Adapt and Grow

    Jun. 8 – 10, 2021

    Leading marketing expert Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage and convert new buyers.
    Categories: Communication Strategy, Techniques & Tactics
  •  Case in Point
    Catching the AI Wave in Communications: Swim, Surf or Drown?

    In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
    Boost Reading With This Writing Structure

    Jun. 10, 2021 3:00 p.m. – 4:00 p.m.

    In this webinar, you’ll learn to construct a persuasive piece using a structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression.
    Categories: Writing
  •  Webinar
    Writing for the News in 2021

    Jun. 15, 2021 3:00 p.m. – 4:00 p.m.

    In this 60-minute webinar, Colleen Newvine, product manager for the AP Stylebook, will take you through the essential writing rules for PR professionals.
    Categories: Techniques & Tactics, Writing
  •  Webinar
    PRSA Storytellers: Taking the Guilt-Free Summer Vacation You Deserve

    Jun. 16, 2021 4:00 p.m. – 5:00 p.m.

    Join a discussion on how to take guilt-free vacations that will help attendees come back with renewed energy to tackle their jobs.
    Categories: Techniques & Tactics
  •  Webinar
    Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace

    Jun. 17, 2021 3:00 p.m. – 4:00 p.m.

    Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.
    Categories: Diversity & Inclusion, Leadership & Management
  •  Partner Event
    NOT Your Father’s PR Writing

    Jul. 12 – 16, 2021

    Online

    If it’s time to up your writing skills, join us for this PR-writing workshop.
    Categories: Writing
  • Crisis Communication Virtual Master Class

    Jul. 12 – 22, 2021

    The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, four session immersion in advanced best practices in crisis communication. The remote instruction and exercises are structured to help participants master crisis communication best practices through real-world work.
    Categories: Crisis & Reputation
  •  Webinar
    Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring

    Jul. 15, 2021 3:00 p.m. – 4:00 p.m.

    Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.
    Categories: Communication Strategy, Leadership & Management
  •  Live Online Course
    Strategic Communication Certificate Program

    Aug. 4 – Sep. 8, 2021

    This professional development offering will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  Webinar
    Future Trends of PR and Communications

    Aug. 12, 2021 3:00 p.m. – 4:00 p.m.

    In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.
    Categories: Branding, Diversity & Inclusion, Emerging Trends, Social Media, Techniques & Tactics
  •  Webinar
    How to Write for Nonreaders

    Aug. 17, 2021 3:00 p.m. – 4:00 p.m.

    In this webinar, you’ll learn how to put your messages where your readers’ eyes really are — to use your display copy to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers.
    Categories: Writing
  •  Webinar
    PR Writing Hacks

    Aug. 19, 2021 3:00 p.m. – 4:00 p.m.

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
    Displaying results 1 - 20 of 137
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