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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 122
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  •  Webinar
    Diverse Dialogues: Increasing Hispanic Representation in the PR Industry

    Sep. 29, 2021 5:30 p.m. – 6:30 p.m.

    In celebration of National Hispanic Heritage Month, key Hispanic leaders and stakeholders in the PR industry will come together to showcase initiatives and programs aimed at increasing Hispanic representation within the profession and how agencies, corporations & nonprofits can get involved.
    Categories: Diversity & Inclusion
  •  Partner Event
    Reach Readers Online

    Oct. 5 – Nov. 2, 2021

    Online

    Master a four-part system for reaching readers on their smartphones at our mobile web-writing online course.
    Categories: Writing
  •  Webinar
    Brand Reputation & Crisis Management

    Oct. 5, 2021 3:00 p.m. – 4:00 p.m.

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Webinar
    Trademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space

    Oct. 7, 2021 3:00 p.m. – 4:00 p.m.

    Intellectual property law can appear mystifying to the very people it is intended to protect: you. The ability to identify intellectual property issues and navigate the balance between freedom of speech and those rights can be daunting and intimidating – particularly in the digital space. The goal of this webinar is to provide participants with an understanding of the basics Trademark, Copyright and Right of Publicity law (sometimes known as misappropriation of name and likeness).
    Categories: Social Media, Techniques & Tactics
  •  Conference
    PRSA Educators Academy 2021 Super Friday

    Oct. 22, 2021 10:00 a.m. – 5:00 p.m.

    Every year, the Educators Academy hosts a daylong conference in conjunction with ICON, filled with panels, research paper presentations, and poster sessions that highlight best practices in the classroom.
    Categories: Emerging Trends
  • PRSSA #PRoud: Promoting DE&I in Chapters

    Oct. 25, 2021 9:00 p.m. – 10:00 p.m.

    Join @PRSSANational every month for Twitter chats discussing issues and skills relevant to PRSSA members. Use hashtag #PRSSA to join the conversation!
  •  Webinar
    Using Our Voices to Lead Change 1: Equipping PR Pros for Civil Discourse

    Oct. 26, 2021 3:00 p.m. – 4:15 p.m.

    Join the first installation of this webinar series to understand the drivers leading to true civil discourse. Also, learn to ensure external communications – websites, social media, advertising, etc. – optimally reflect your brand’s position on important social matters.
    Categories: Branding, Crisis & Reputation, Social Media
  •  Webinar
    Diverse Dialogues: Building Better Partnerships Within Corporate Citizenship and Diversity, Equity & Inclusion

    Oct. 27, 2021 5:30 p.m. – 6:30 p.m.

    Join key corporate public affairs and communications leaders for an in-depth discussion on the correlation between corporate citizenship and DEI, as well as how adding DEI communications strategies can elevate organizations, year-round.
    Categories: Diversity & Inclusion
  •  Webinar
    Using Our Voices to Lead Change 2: Empowering Communicators and Consumers Through Corporate Civic Engagement

    Nov. 2, 2021 3:00 p.m. – 4:15 p.m.

    Join the second installment of this webinar series to learn how companies can use corporate civic engagement to give consumers confidence their dollars are supporting organizations that are good corporate citizens.
    Categories: Communication Strategy, Leadership & Management
  •  Live Online Course
    Media Relations Certificate Program

    Nov. 3 – Dec. 15, 2021

    In today’s fast-paced and evolving media environment, it has never been more important for PR/communication professionals to have a solid grasp of how we collaborate with media. Designed as an interactive, live certificate of completion program, PRSA’s newest Certificate Program on Media Relations unpacks a toolkit that is customized for today’s PR/communication professional.
    Categories: Media Relations, Social Media
  •  Webinar
    Using Our Voices to Lead Change 3: Understanding and Mitigating Unconscious Bias

    Nov. 9, 2021 3:00 p.m. – 4:15 p.m.

    What factors shape how you see the world? What factors shape how the world sees you? This interactive workshop will explore the neuroscientific processes that guide our automatic associations, the patterns of socialization that reinforce snap judgments, and strategies for recognizing and mitigating implicit assumptions.
    Categories: Communication Strategy, Diversity & Inclusion
  • APR Virtual Boot Camp

    Nov. 10 – 12, 2021

    This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
    Categories: Accreditation Preparation & Maintenance
  •  Webinar
    Reach More Readers By Thinking Like a Reader

    Nov. 11, 2021 3:00 p.m. – 4:00 p.m.

    In this persuasive-writing webinar, you’ll steal techniques from persuasive 20th-century Americans including Martin Luther King Jr., John Kennedy, Margaret Chase Smith, Ronald Reagan and Barack Obama. You’ll learn a four-step strategy for writing from the readers’ point of view.
    Categories: Writing
  •  Webinar
    Using Our Voices to Lead Change 4: A Communicator’s Strategic and Tactical Guide to Disinformation and Digital Protection

    Nov. 16, 2021 3:00 p.m. – 4:15 p.m.

    Join this final installment of the webinar series to learn the differences between disinformation, misinformation, and mal-information. Discover tactical steps to take communicators can use to fight disinformation.
    Categories: Communication Strategy, Ethics
  •  Webinar
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    Dec. 2, 2021 3:00 p.m. – 4:00 p.m.

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  • Scholarship Application Deadlines

    May. 31, 2022

    Applications are due for the following scholarships: Betsy Plank/PRSSA Scholarship Chester Burger Scholarship for Excellence John D. Graham Scholarship Neumeier Family Leadership Award Ofield Dukes Multicultural Student Award PRSA Diversity Multicultural Scholarship Ron Culp Scholarship for Mentorship Stephen D. Pisinski Memorial Scholarship Teahan Chapter Awards Altschul Champions for PRSSA Outstanding Internship Award Robin M. Urbanski Memorial Scho
  •  On-Demand Online Course
    Advancing Your Communication Strategy in DE&I Certificate Program

    This program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Laying the Groundwork: Behavioral Strategic Planning for DE&I

    Advancing Your Communication Strategy in DE&I Certificate Program Module 1. In this module, participants will learn the fundamentals of behavioral strategic planning. Participants will review key steps one must take to understand, communicate within and move the behavior of stakeholders no matter the issue, organization or background of stakeholders.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Establishing DE&I Direction: Setting Goals & Measurable Objectives

    Advancing Your Communication Strategy in DE&I Certificate Program Module 2. In this module, participants learn how to set DE&I goals and objectives that are achievable, measurable and linked to organizational strategy. They will explore how to make these goals an integral part of an organization’s fabric.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Understanding Stakeholders: DE&I Environmental Assessment and Research

    Advancing Your Communication Strategy in DE&I Certificate Program Module 3. In this module, participants explore the environment (landscape) in which DE&I communication is happening, the history that brought us to this point, and the many lenses through which DE&I communication is filtered. They will learn about the most effective and respectful ways to gather information on this subject.
    Categories: Diversity & Inclusion
    Displaying results 1 - 20 of 122
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