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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Partner EventRev Up Readability: Clear-writing Master Class
Feb. 22 – 26, 2021
Online
In this concise-writing webinar, you’ll dive into the results of this massive global literacy study. You’ll get a reality check on the level at which your readers really read.Categories: Writing -
Partner EventGet Clicked, Liked & Shared
Mar. 1 – 29, 2021
Online
Learn to write better blog posts and other content-marketing pieces.Categories: Writing -
WebinarManaging Your Job Search With Intention
Mar. 2, 2021 4:00 p.m. – 5:00 p.m.
Whether you are engaged in an active job search are simply planning your next career move while employed, creating a job search plan will propel your effort to help you get the results you want. Executive Recruiter and Career Coach Angee Linsey leads this session to expand your job search efforts beyond just applying online and she gives you a new approach to helping others help you make great career move. In this session: Learn how companies hire and how you can spend your jobCategories: Techniques & Tactics -
WebinarWomen in Sports
Mar. 3, 2021 3:00 p.m. – 4:00 p.m.
Join the Entertainment & Sports Section in welcoming our panelists to discuss their journey, how they overcame stereotypes and how they leverage their positions to continue to move the needle forward.Categories: Emerging Trends, Leadership & Management -
WebinarLeading with Equitable Narratives
Mar. 10, 2021 3:00 p.m. – 4:00 p.m.
Do your organization’s PR strategies provide equitable solutions to Black and Brown communities, or do they take advantage of their plight to benefit your bottom line? Learn how nonprofits and associations can communicate about their work with underrepresented groups in a way that demonstrates progress instead of poverty.Categories: Diversity & Inclusion -
WebinarSo You Want to Go Independent? COVID Edition
Mar. 12, 2021 11:30 a.m. – 1:00 p.m.
Join us in this interactive webinar to hear from an expanded panel of IPA members who have navigated this uncharted territory and overcome obstacles to build successful businesses.Categories: Leadership & Management -
WebinarState of the Sector 2021: Global Internal Communication and Employee Experience Trends
Mar. 16, 2021 1:00 p.m. – 2:00 p.m.
Join this webinar to get an overview of the key themes covered in the employee communications “State of the Sector” report, including both the digital experience and the employee experience.Categories: Communication Strategy, Emerging Trends -
WebinarIntegrated Analytics: Connecting Communications and PR Activities to Business Impact
Mar. 18, 2021 3:00 p.m. – 4:00 p.m.
Based on her years of experience with global support services, Pragya Dubey will introduce the concept of integrated analytics and how to approach impact-based PR measurement in this webinar. She will showcase ready-to-use metrics that are cost effective and scalable to apply across various programs and clients for PR agencies.Categories: Measurement & ROI -
WebinarBuilding the Best Agency To Work for, and the Best Agency To Work With
Mar. 23, 2021 3:00 p.m. – 4:00 p.m.
Join us for this webinar during which Alex Slater will outline the building blocks for creating and sustaining an agency culture that puts “people first.” Slater will describe the challenges he faced in doing so, the values and principles that underlie his firm, Clyde Group, and the clear business case for building a values-based culture.Categories: Emerging Trends, Leadership & Management -
WebinarVideos That Stop the Scroll!
Mar. 25, 2021 3:00 p.m. – 4:00 p.m.
This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.Categories: Emerging Trends, Social Media, Techniques & Tactics -
Partner EventCatch Your Readers
Apr. 5 – May. 3, 2021
Online
Master a four-part system for Catching Your Readers at our persuasive-writing Master Class — online.Categories: Writing -
WebinarThe Value and the Values of Accreditation: Why an APR for Your Career
Apr. 8, 2021 3:00 p.m. – 4:00 p.m.
Why get an APR? You’re smart, degreed, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett, APR, to dive into dialogue on exactly why it’s a game-changer, and then decide if you are a candidate for this deeply personal competition.Categories: Accreditation Preparation & Maintenance -
Case in PointHow BMW, Transamerica and Charter Optimize PR Outcomes With Behavior ScienceThis eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.Categories: Communication Strategy, Emerging Trends
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WebinarThe Burgeoning Latinx Influencer Market
Apr. 15, 2021 3:00 p.m. – 4:00 p.m.
In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.Categories: Diversity & Inclusion, Emerging Trends, Social Media -
APR Virtual Boot Camp
Apr. 28 – 30, 2021
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Maintenance -
PR Boot Camp
May. 4 – 11, 2021
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.Categories: Communication Strategy, Techniques & Tactics -
WebinarDiversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success
May. 11, 2021 3:00 p.m. – 4:00 p.m.
Talking about implicit bias as it relates to diversity and inclusion can make some people uncomfortable and reluctant to dive deep for fear of saying the wrong thing. In this judgment-free zone, we’ll step outside our comfort zones to discreetly uncover our own unconscious biases, confront mistaken assumptions and work together to create an environment that allows us to work together to achieve PR and communication goals for our clients, ourselves and PRSA.Categories: Communication Strategy, Diversity & Inclusion -
WebinarHumanizing Communications: How To Create Thoughtful and Inclusive Narratives
May. 13, 2021 3:00 p.m. – 4:00 p.m.
This webinar focuses on how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.Categories: Communication Strategy, Diversity & Inclusion, Techniques & Tactics -
Partner EventMaster the Art of Storytelling
May. 17 – 21, 2021
Online
Are you ready to transform your message with the attention-grabbing, comprehension-boosting, memory-aiding, mind-shifting, behavior-changing superpowers of concrete, creative, colorful copy?Categories: Writing -
Maximize Owned and Earned Media to Garner (Real) Results
May. 18 – 25, 2021
Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop,Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics