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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Partner EventCatch Your Readers
Apr. 5 – May. 3, 2021
Online
Master a four-part system for Catching Your Readers at our persuasive-writing Master Class — online.Categories: Writing -
WebinarPRSA Storytellers: Leading with Ethics and Accountability in Higher Education: The Role of Public Relations
Apr. 20, 2021 3:00 p.m. – 4:00 p.m.
Join this session for a conversation about accountability and ethics in higher education, including the role public relations professionals should play in ensuring those stakeholder expectations.Categories: Ethics -
WebinarBandwidth, Operations and Capacity Planning During a Pandemic and Beyond
Apr. 21, 2021 3:00 p.m. – 4:00 p.m.
Join this session to discover the best opportunities for agencies to improve today's common bandwidth issues.Categories: Leadership & Management -
APR Boot Camp
Apr. 28 – 30, 2021
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Maintenance -
WebinarEqual Access: Achieving Better Representation Across the Media Landscape
Apr. 28, 2021 12:00 p.m. – 1:00 p.m.
Media companies and international broadcasters are addressing inequality in front and behind the camera, microphone and news sites. Join this webinar to explore how broadcast and news organizations are addressing diversity, increasing representation of diverse groups and challenging how the world is presented to viewers.Categories: Diversity & Inclusion -
WebinarPRSA Storytellers: What the Pandemic Proves About Leadership: Why Skilled Improvisation and Inclusion Are the Key to Our Futures
Apr. 30, 2021 3:00 p.m. – 4:00 p.m.
This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.Categories: Leadership & Management -
PR Boot Camp
May. 4 – 11, 2021
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.Categories: Communication Strategy, Techniques & Tactics -
WebinarInternship and Grad School Season: What to Know
May. 4, 2021 4:00 p.m. – 5:00 p.m.
This session will educate students on professional development skills they should utilize as we approach internship, job and grad school hunting season. Discussion topics include options for students after graduation and what future employers like to see on resumes, among other things.Categories: Techniques & Tactics -
WebinarDiversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success
May. 11, 2021 3:00 p.m. – 4:00 p.m.
Talking about implicit bias as it relates to diversity and inclusion can make some people uncomfortable and reluctant to dive deep for fear of saying the wrong thing. In this judgment-free zone, we’ll step outside our comfort zones to discreetly uncover our own unconscious biases, confront mistaken assumptions and work together to create an environment that allows us to work together to achieve PR and communication goals for our clients, ourselves and PRSA.Categories: Communication Strategy, Diversity & Inclusion -
WebinarHumanizing Communications: How To Create Thoughtful and Inclusive Narratives
May. 13, 2021 3:00 p.m. – 4:00 p.m.
This webinar focuses on how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.Categories: Communication Strategy, Diversity & Inclusion, Techniques & Tactics -
Partner EventMaster the Art of Storytelling
May. 17 – 21, 2021
Online
Are you ready to transform your message with the attention-grabbing, comprehension-boosting, memory-aiding, mind-shifting, behavior-changing superpowers of concrete, creative, colorful copy?Categories: Writing -
Maximize Owned and Earned Media to Garner (Real) Results
May. 18 – 25, 2021
Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop,Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics -
Case in PointNavigating Through a Disinformation CrisisParticipants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
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WebinarDon’t Feed the Trolls: Managing Online Negative Content
May. 20, 2021 2:00 p.m. – 3:00 p.m.
The role of misinformation has become more rampant across social media in the last decade, a situation even more apparent in public affairs and government sectors. Join this special interactive webinar that centers on combating misinformation, brand building and solidification and producing real-life crisis social strategies.Categories: Crisis & Reputation, Social Media -
Live Online CourseOrganizational Leadership Certificate Program
May. 26 – Jun. 30, 2021
Designed as an interactive, live certificate of completion program, PRSA’s new Certificate Program in Organizational Leadership delivers an advanced framework built on the essential role strategic communication plays in order for organizations to lead effectively and progress in today’s fast-moving and turbulent economic, social and political environment.Categories: Communication Strategy, Ethics, Executive Level, Leadership & Management -
Partner EventWrite Better, Easier & Faster
Jun. 1 – 29, 2021
Online
Master a writing process that works with — rather than against — your brain in our writing-process workshop.Categories: Writing -
Developing a Content Marketing Strategy To Adapt and Grow
Jun. 8 – 10, 2021
Leading marketing expert Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage and convert new buyers.Categories: Communication Strategy, Techniques & Tactics -
Case in PointCatching the AI Wave in Communications: Swim, Surf or Drown?In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
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WebinarBoost Reading With This Writing Structure
Jun. 10, 2021 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn to construct a persuasive piece using a structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression.Categories: Writing -
WebinarWriting for the News in 2021
Jun. 15, 2021 3:00 p.m. – 4:00 p.m.
In this 60-minute webinar, Colleen Newvine, product manager for the AP Stylebook, will take you through the essential writing rules for PR professionals.Categories: Techniques & Tactics, Writing