Search Professional Development

As we cautiously ease into the new year, the importance of open and honest communications is top of mind. Public relations professionals in particular face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Please join moderator Kirk Hazlett, APR, Fellow PRSA, for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark, whose own

During this webinar, two longtime agency executives will have a frank discussion (without naming names) about situations they’ve experienced with clients who, despite their counselors’ best advice, made a tough situation worse with bad behavior. They’ll share what went wrong, what could have been done to prevent things from going poorly and how they helped repair client reputations while protecting their own reputations.

It’s 48% harder to understand information on a smartphone than on a laptop. So how do you make your writing style easy to understand — even on the small screen?

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)

During this session, we will explore the unprecedented challenges of converting the 2.1 million-square-foot Javits Center into a fully operational field hospital with 2,000 patient units at the height of the COVID-19 pandemic in New York City.

Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares what makes them work. Examples span all industries and organization sizes.

Based on her years of experience with global support services, Pragya Dubey will introduce the concept of integrated analytics and how to approach impact-based PR measurement in this webinar. She will showcase ready-to-use metrics that are cost effective and scalable to apply across various programs and clients for PR agencies.

Join us for this webinar during which Alex Slater will outline the building blocks for creating and sustaining an agency culture that puts “people first.” Slater will describe the challenges he faced in doing so, the values and principles that underlie his firm, Clyde Group, and the clear business case for building a values-based culture.

Why get an APR? You’re smart, degreed, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett, APR, to dive into dialogue on exactly why it’s a game-changer, and then decide if you are a candidate for this deeply personal competition.

This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.

In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)

Talking about implicit bias as it relates to diversity and inclusion can make some people uncomfortable and reluctant to dive deep for fear of saying the wrong thing. In this judgment-free zone, we’ll step outside our comfort zones to discreetly uncover our own unconscious biases, confront mistaken assumptions and work together to create an environment that allows us to work together to achieve PR and communication goals for our clients, ourselves and PRSA.

This webinar focuses on how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.

Leading marketing expert Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage and convert new buyers.

In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)

Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.

“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget.

One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results.