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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 122
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  •  Webinar
    The Power of Internal Branding: How to Unite and Ignite Your Team

    Jul. 27, 2021 2:00 p.m. – 3:00 p.m.

    Join the PRSA Banking and Finance Section to discover the value of building an internal brand culture and to learn now the ignite team to maximize company performance.
    Categories: Branding
  •  Live Online Course
    Strategic Communication Certificate Program

    Aug. 4 – Sep. 8, 2021

    This professional development offering will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  Webinar
    Hitting a Home Run with Sports Marketing Partnerships

    Aug. 10, 2021 3:00 p.m. – 4:00 p.m.

    Local sports teams can be a natural ally to lend a trusted community voice to healthcare organization marketing and advertising campaigns. Learn how successful partnerships with sports teams can incorporate message delivery that goes beyond in-arena or in-stadium promotions.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Strategies for Challenging Communication and Instructional Situations

    Aug. 12, 2021 3:00 p.m. – 4:00 p.m.

    Leading doctoral students through a Ph.D. program in leadership studies during a global pandemic was challenging. Join this webinar to learn strategies that maximize collaboration in a hybrid or online format.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Future Trends of PR and Communications

    Aug. 12, 2021 3:00 p.m. – 4:00 p.m.

    In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.
    Categories: Branding, Diversity & Inclusion, Emerging Trends, Social Media, Techniques & Tactics
  •  Webinar
    How to Write for Nonreaders

    Aug. 17, 2021 3:00 p.m. – 4:00 p.m.

    In this webinar, you’ll learn how to put your messages where your readers’ eyes really are — to use your display copy to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers.
    Categories: Writing
  •  Webinar
    PR Writing Hacks

    Aug. 19, 2021 3:00 p.m. – 4:00 p.m.

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    Sep. 2, 2021 3:00 p.m. – 4:00 p.m.

    Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  Webinar
    PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond

    Sep. 9, 2021 4:00 p.m. – 5:00 p.m.

    Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.
    Categories: Ethics
  • Communication Measurement and Evaluation Workshop

    Sep. 14 – 21, 2021

    This six-hour virtual workshop examines measurement and evaluation, from research to impact, and includes a review of the tools and applications needed. It consists of hands-on activities that will assist participants in formulating a structure for their own plan with the help of an instructor and panel discussions. Throughout the sessions they will identify best practices of different teams as well as assess lessons learned.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  Partner Event
    Reach Readers Online

    Oct. 5 – Nov. 2, 2021

    Online

    Master a four-part system for reaching readers on their smartphones at our mobile web-writing online course.
    Categories: Writing
  •  Webinar
    Brand Reputation & Crisis Management

    Oct. 5, 2021 3:00 p.m. – 4:00 p.m.

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Webinar
    Trademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space

    Oct. 7, 2021 3:00 p.m. – 4:00 p.m.

    Intellectual property law can appear mystifying to the very people it is intended to protect: you. The ability to identify intellectual property issues and navigate the balance between freedom of speech and those rights can be daunting and intimidating – particularly in the digital space. The goal of this webinar is to provide participants with an understanding of the basics Trademark, Copyright and Right of Publicity law (sometimes known as misappropriation of name and likeness).
    Categories: Social Media, Techniques & Tactics
  • APR Virtual Boot Camp

    Nov. 10 – 12, 2021

    This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
    Categories: Accreditation Preparation & Maintenance
  •  On-Demand Webinar
    10 Things You Must Start Doing Now to More Effectively Lead Your Teams, Your Organization and Yourself

    Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.
    Categories: Leadership & Management, Techniques & Tactics
  •  On-Demand Online Course
    Advancing Your Communication Strategy in DE&I Certificate Program

    This program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Laying the Groundwork: Behavioral Strategic Planning for DE&I

    Advancing Your Communication Strategy in DE&I Certificate Program Module 1. In this module, participants will learn the fundamentals of behavioral strategic planning. Participants will review key steps one must take to understand, communicate within and move the behavior of stakeholders no matter the issue, organization or background of stakeholders.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Establishing DE&I Direction: Setting Goals & Measurable Objectives

    Advancing Your Communication Strategy in DE&I Certificate Program Module 2. In this module, participants learn how to set DE&I goals and objectives that are achievable, measurable and linked to organizational strategy. They will explore how to make these goals an integral part of an organization’s fabric.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Understanding Stakeholders: DE&I Environmental Assessment and Research

    Advancing Your Communication Strategy in DE&I Certificate Program Module 3. In this module, participants explore the environment (landscape) in which DE&I communication is happening, the history that brought us to this point, and the many lenses through which DE&I communication is filtered. They will learn about the most effective and respectful ways to gather information on this subject.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    DE&I Strategy: Relevant Behavioral and Communication Science Theories, Strategies, and Their Applications

    Advancing Your Communication Strategy in DE&I Certificate Program Module 4. In this module, participants explore communication and behavioral science theories and strategies to help design programming and outreach that achieves designated objectives and goals.
    Categories: Diversity & Inclusion
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