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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Live Online Course
    Organizational Leadership Certificate Program

    May. 26 – Jun. 30, 2021

    Designed as an interactive, live certificate of completion program, PRSA’s new Certificate Program in Organizational Leadership delivers an advanced framework built on the essential role strategic communication plays in order for organizations to lead effectively and progress in today’s fast-moving and turbulent economic, social and political environment.
    Categories: Communication Strategy, Ethics, Executive Level, Leadership & Management
  •  Partner Event
    Write Better, Easier & Faster

    Jun. 1 – 29, 2021

    Online

    Master a writing process that works with — rather than against — your brain in our writing-process workshop.
    Categories: Writing
  •  Webinar
    PRSA Storytellers: Taking the Guilt-Free Summer Vacation You Deserve

    Jun. 16, 2021 4:00 p.m. – 5:00 p.m.

    Join a discussion on how to take guilt-free vacations that will help attendees come back with renewed energy to tackle their jobs.
    Categories: Techniques & Tactics
  •  Webinar
    Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace

    Jun. 17, 2021 3:00 p.m. – 4:00 p.m.

    Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.
    Categories: Diversity & Inclusion, Leadership & Management
  •  Webinar
    How to Work More Effectively With Legal, In and Out of Crises

    Jun. 22, 2021 1:00 p.m. – 2:00 p.m.

    In this session, explore the tensions that tend to arise between lawyers and communicators, gain best practices for neutralizing them, and learn how to forge more effective and collaborative relationships with in-house and outside lawyers to keep your organization’s legal and reputational interests in the proper balance.
    Categories: Crisis & Reputation
  •  Webinar
    Slaying Your Fear of Failure, or What Failure Teaches Us About Success

    Jun. 23, 2021 2:00 p.m. – 3:00 p.m.

    Everyone endures failures on their way to success. Learn best practices and tips to help you prevail and achieve your PR career goals.
    Categories: Techniques & Tactics
  •  Partner Event
    NOT Your Father’s PR Writing

    Jul. 12 – 16, 2021

    Online

    If it’s time to up your writing skills, join us for this PR-writing workshop.
    Categories: Writing
  • Crisis Communication Virtual Master Class

    Jul. 12 – 22, 2021

    The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, live, four session immersion in advanced best practices in crisis communication. The remote instruction and exercises are structured to help participants master crisis communication best practices through real-world work.
    Categories: Crisis & Reputation
  •  Webinar
    Uncovering Your Organization’s Hidden Media Mavens: Plus, Convince Them It’s Worth It

    Jul. 13, 2021 1:00 p.m. – 2:00 p.m.

    In this Health Academy Section webinar, learn how to uncover the hidden voices who can help you drive new volume and enhance your organization’s reputation.
    Categories: Media Relations
  •  Webinar
    Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring

    Jul. 15, 2021 3:00 p.m. – 4:00 p.m.

    Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.
    Categories: Communication Strategy, Leadership & Management
  •  Live Online Course
    Strategic Communication Certificate Program

    Aug. 4 – Sep. 8, 2021

    This professional development offering will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  Webinar
    Future Trends of PR and Communications

    Aug. 12, 2021 3:00 p.m. – 4:00 p.m.

    In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.
    Categories: Branding, Diversity & Inclusion, Emerging Trends, Social Media, Techniques & Tactics
  •  Webinar
    How to Write for Nonreaders

    Aug. 17, 2021 3:00 p.m. – 4:00 p.m.

    In this webinar, you’ll learn how to put your messages where your readers’ eyes really are — to use your display copy to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers.
    Categories: Writing
  •  Webinar
    PR Writing Hacks

    Aug. 19, 2021 3:00 p.m. – 4:00 p.m.

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    Sep. 2, 2021 3:00 p.m. – 4:00 p.m.

    Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  • Communication Measurement and Evaluation Workshop

    Sep. 14 – 21, 2021

    This six-hour virtual workshop examines measurement and evaluation, from research to impact, and includes a review of the tools and applications needed. It consists of hands-on activities that will assist participants in formulating a structure for their own plan with the help of an instructor and panel discussions. Throughout the sessions they will identify best practices of different teams as well as assess lessons learned.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  Partner Event
    Reach Readers Online

    Oct. 5 – Nov. 2, 2021

    Online

    Master a four-part system for reaching readers on their smartphones at our mobile web-writing online course.
    Categories: Writing
  • APR Virtual Boot Camp

    Nov. 10 – 12, 2021

    This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
    Categories: Accreditation Preparation & Maintenance
  •  On-Demand Webinar
    10 Things You Must Start Doing Now to More Effectively Lead Your Teams, Your Organization and Yourself

    Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.
    Categories: Leadership & Management, Techniques & Tactics
  •  On-Demand Online Course
    Advancing Your Communication Strategy in DE&I Certificate Program

    This program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.
    Categories: Diversity & Inclusion
    Displaying results 1 - 20 of 129
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