Search Professional Development

Join the PRSA Banking and Finance Section to discover the value of building an internal brand culture and to learn now the ignite team to maximize company performance.

This professional development offering will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.

Local sports teams can be a natural ally to lend a trusted community voice to healthcare organization marketing and advertising campaigns. Learn how successful partnerships with sports teams can incorporate message delivery that goes beyond in-arena or in-stadium promotions.

Leading doctoral students through a Ph.D. program in leadership studies during a global pandemic was challenging. Join this webinar to learn strategies that maximize collaboration in a hybrid or online format.

In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.

In this webinar, you’ll learn how to put your messages where your readers’ eyes really are — to use your display copy to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers.

Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.

Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.

Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.

This six-hour virtual workshop examines measurement and evaluation, from research to impact, and includes a review of the tools and applications needed. It consists of hands-on activities that will assist participants in formulating a structure for their own plan with the help of an instructor and panel discussions. Throughout the sessions they will identify best practices of different teams as well as assess lessons learned.

Master a four-part system for reaching readers on their smartphones at our mobile web-writing online course.

Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.

Intellectual property law can appear mystifying to the very people it is intended to protect: you. The ability to identify intellectual property issues and navigate the balance between freedom of speech and those rights can be daunting and intimidating – particularly in the digital space. The goal of this webinar is to provide participants with an understanding of the basics Trademark, Copyright and Right of Publicity law (sometimes known as misappropriation of name and likeness).

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)

Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.

This program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.

Advancing Your Communication Strategy in DE&I Certificate Program Module 1. In this module, participants will learn the fundamentals of behavioral strategic planning. Participants will review key steps one must take to understand, communicate within and move the behavior of stakeholders no matter the issue, organization or background of stakeholders.

Advancing Your Communication Strategy in DE&I Certificate Program Module 2. In this module, participants learn how to set DE&I goals and objectives that are achievable, measurable and linked to organizational strategy. They will explore how to make these goals an integral part of an organization’s fabric.

Advancing Your Communication Strategy in DE&I Certificate Program Module 3. In this module, participants explore the environment (landscape) in which DE&I communication is happening, the history that brought us to this point, and the many lenses through which DE&I communication is filtered. They will learn about the most effective and respectful ways to gather information on this subject.

Advancing Your Communication Strategy in DE&I Certificate Program Module 4. In this module, participants explore communication and behavioral science theories and strategies to help design programming and outreach that achieves designated objectives and goals.