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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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PR Boot Camp
May. 4 – 11, 2021
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.Categories: Communication Strategy, Techniques & Tactics -
WebinarDiversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success
May. 11, 2021 3:00 p.m. – 4:00 p.m.
Talking about implicit bias as it relates to diversity and inclusion can make some people uncomfortable and reluctant to dive deep for fear of saying the wrong thing. In this judgment-free zone, we’ll step outside our comfort zones to discreetly uncover our own unconscious biases, confront mistaken assumptions and work together to create an environment that allows us to work together to achieve PR and communication goals for our clients, ourselves and PRSA.Categories: Communication Strategy, Diversity & Inclusion -
WebinarHumanizing Communications: How To Create Thoughtful and Inclusive Narratives
May. 13, 2021 3:00 p.m. – 4:00 p.m.
This webinar focuses on how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.Categories: Communication Strategy, Diversity & Inclusion, Techniques & Tactics -
Partner EventMaster the Art of Storytelling
May. 17 – 21, 2021
Online
Are you ready to transform your message with the attention-grabbing, comprehension-boosting, memory-aiding, mind-shifting, behavior-changing superpowers of concrete, creative, colorful copy?Categories: Writing -
Maximize Owned and Earned Media to Garner (Real) Results
May. 18 – 25, 2021
Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop,Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics -
Case in PointNavigating Through a Disinformation CrisisParticipants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
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WebinarDon’t Feed the Trolls: Managing Online Negative Content
May. 20, 2021 2:00 p.m. – 3:00 p.m.
The role of misinformation has become more rampant across social media in the last decade, a situation even more apparent in public affairs and government sectors. Join this special interactive webinar that centers on combating misinformation, brand building and solidification and producing real-life crisis social strategies.Categories: Crisis & Reputation, Social Media -
WebinarPRSA Storytellers: Leveraging AI in PR and Comms
May. 25, 2021 12:00 p.m. – 1:00 p.m.
Learn how real-time AI-powered insights can drive decision-making and deliver even greater value for the entire organization.Categories: Communication Strategy, Emerging Trends -
Live Online CourseOrganizational Leadership Certificate Program
May. 26 – Jun. 30, 2021
Designed as an interactive, live certificate of completion program, PRSA’s new Certificate Program in Organizational Leadership delivers an advanced framework built on the essential role strategic communication plays in order for organizations to lead effectively and progress in today’s fast-moving and turbulent economic, social and political environment.Categories: Communication Strategy, Ethics, Executive Level, Leadership & Management -
Partner EventWrite Better, Easier & Faster
Jun. 1 – 29, 2021
Online
Master a writing process that works with — rather than against — your brain in our writing-process workshop.Categories: Writing -
Developing a Content Marketing Strategy To Adapt and Grow
Jun. 8 – 10, 2021
Leading marketing expert Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage and convert new buyers.Categories: Communication Strategy, Techniques & Tactics -
Case in PointCatching the AI Wave in Communications: Swim, Surf or Drown?In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
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WebinarBoost Reading With This Writing Structure
Jun. 10, 2021 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn to construct a persuasive piece using a structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression.Categories: Writing -
WebinarWriting for the News in 2021
Jun. 15, 2021 3:00 p.m. – 4:00 p.m.
In this 60-minute webinar, Colleen Newvine, product manager for the AP Stylebook, will take you through the essential writing rules for PR professionals.Categories: Techniques & Tactics, Writing -
WebinarPRSA Storytellers: Taking the Guilt-Free Summer Vacation You Deserve
Jun. 16, 2021 4:00 p.m. – 5:00 p.m.
Join a discussion on how to take guilt-free vacations that will help attendees come back with renewed energy to tackle their jobs.Categories: Techniques & Tactics -
WebinarInsights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace
Jun. 17, 2021 3:00 p.m. – 4:00 p.m.
Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.Categories: Diversity & Inclusion, Leadership & Management -
Partner EventNOT Your Father’s PR Writing
Jul. 12 – 16, 2021
Online
If it’s time to up your writing skills, join us for this PR-writing workshop.Categories: Writing -
Crisis Communication Virtual Master Class
Jul. 12 – 22, 2021
The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, four session immersion in advanced best practices in crisis communication. The remote instruction and exercises are structured to help participants master crisis communication best practices through real-world work.Categories: Crisis & Reputation -
WebinarComms 2.0 for Business 4.0: Shifting from Firefighting to Futuring
Jul. 15, 2021 3:00 p.m. – 4:00 p.m.
Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.Categories: Communication Strategy, Leadership & Management -
Live Online CourseStrategic Communication Certificate Program
Aug. 4 – Sep. 8, 2021
This professional development offering will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics