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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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ConferencePRSA 2024 Association/Nonprofit Section Conference
Aug. 1 – 2, 2024
Washington, DC
Join us for a triumphant reunion as our conference returns to an in-person event. -
WebinarStorytelling — Your New PR Superpower: How PR Pros Can Maximize the Potential of Story
Aug. 15, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to discover the remarkable science behind storytelling and what elements every good story needs.Categories: Communication Strategy -
Certificate ProgramCourse/WorkshopNavigating Today’s Reputation Risk Management Certificate Program
Aug. 22 – Sep. 26, 2024
This six-module certificate program will introduce attendees to the factors shaping today’s field of reputation risk management.Categories: Crisis & Reputation -
PRSA Storytellers: Co-creating Your Company’s Purpose and DNA: A Differentiator for People, Culture, Brand and Performance
Aug. 27, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn the exact methodology several large multi-national organizations use to develop their DNA in a way that generates enterprise-wide buy-in that gets results. -
WebinarPRSA IPA Business-Building Webinar Series: Aug. 28, 2024
Aug. 28, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPRSA Storytellers: How To Identify and Develop New Storylines: A Strategic Approach
Sep. 10, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn strategic methods on how to navigate internal operations, pinpoint relevant data and secure leadership support as you strive to reinforce brand values through storytelling.Categories: Communication Strategy, Techniques & Tactics -
WebinarUnlocking PR ROI: How the Hahn Earned Lift Model Correlates With Sales Impact
Sep. 12, 2024 2:00 p.m. – 3:00 p.m.
Join us for an insightful webinar where Hahn Labs will delve into the powerful connection between PR efforts and tangible sales lift using the groundbreaking Hahn Earned Lift Model.Categories: Measurement & ROI, Special Interests -
WebinarAssembling the Digital Equity Puzzle
Sep. 18, 2024 3:00 p.m. – 4:00 p.m.
Learn how to put together the pieces of the digital equity puzzle in this webinar co-hosted by the Public Affairs & Government Section and Technology Section.Categories: Communication Strategy, Special Interests -
ConferencePRSA 2024 IPA VirtuCon
Sep. 25, 2024 12:00 p.m. – 4:30 p.m.
This half-day conference features keynotes and sessions that focus on “the business of the business,” working ON the business, not just IN the business!Categories: Special Interests -
Webinar5 Tips for Getting the Word Out
Oct. 10, 2024 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn five tips for writing with AI and getting the word out online.Categories: Writing -
ConferencePRSA 2024 Health Academy Conference
Oct. 13 – 15, 2024
Anaheim, Calif.
This year, the Health Academy Conference is conveniently being co-located with ICON 2024. -
ConferencePRSA 2024 Educators Academy Summit
Oct. 14, 2024
Anaheim, Calif.
This fall, the 2024 Educators Academy Senior Summit and ICON 2024 will be co-located in Anaheim, Calif. -
ConferencePRSA ICON 2024
Oct. 15 – 17, 2024
Anaheim, CA
Join us in Anaheim, California, for the always insightful ICON 2024. Our headquarters hotel for PRSA will be the Anaheim Marriott. -
WebinarPRSA IPA Business-Building Webinar Series: Oct. 2024
Oct. 23, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarBridging Gaps: Communicating for Inclusive Health Care: Voices From the Field: Experiences and Strategies
Oct. 29, 2024 12:00 p.m. – 1:00 p.m.
Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.Categories: Special Interests -
Course/WorkshopAPR Virtual Boot Camp
Nov. 6 – 8, 2024
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Renewal -
Course/WorkshopSupercharge Your News Writing Skills
Nov. 12 – 19, 2024
An informative, interactive and fun workshop intended to help external and internal communications professionals improve their news writing and editing skills, and also increase their news placement success.Categories: Writing -
Course/WorkshopPRSA Corporate Communications Impact ’24 Summit: Sharpening Skills for Communications Leadership
Nov. 13 – 14, 2024
New York, NY
Join this intimate two-day summit for networking and a deeper dive into key issues and topics important to mid- and senior-level practitioners of corporate communications.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2024
Nov. 13, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 p.m. – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics