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In today’s fast-paced and evolving media environment, it has never been more important for PR/communication professionals to have a solid grasp of how we collaborate with media. Designed as an interactive, live certificate of completion program, PRSA’s newest Certificate Program on Media Relations unpacks a toolkit that is customized for today’s PR/communication professional.

This webinar will explore some of the most recent trends in PR technology and innovation.

In this concise-writing workshop, you’ll learn how to make every piece you write easier to read and understand. You’ll walk away with secrets you can use to reach more readers, measurably improve readability and sell concise writing to management.

Join us in this interactive webinar to hear from an expanded panel of IPA members who have navigated this uncharted territory and overcome obstacles to build successful businesses.

This one-hour webinar focuses on the drivers of trust in any environment, but especially in times of great change, in addition to proven techniques for maintaining trust where possible and restoring trust where necessary.

In this one-hour webinar, public relations pro and futurist Stephen Dupont, APR, Fellow PRSA, shares his insights about what’s around the corner for PR and communications professionals in 2022.

Applications are due for the following scholarships: Betsy Plank/PRSSA Scholarship Chester Burger Scholarship for Excellence John D. Graham Scholarship Neumeier Family Leadership Award Ofield Dukes Multicultural Student Award PRSA Diversity Multicultural Scholarship Ron Culp Scholarship for Mentorship Stephen D. Pisinski Memorial Scholarship Teahan Chapter Awards Altschul Champions for PRSSA Outstanding Internship Award Robin M. Urbanski Memorial Scho

This program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.

Advancing Your Communication Strategy in DE&I Certificate Program Module 1. In this module, participants will learn the fundamentals of behavioral strategic planning. Participants will review key steps one must take to understand, communicate within and move the behavior of stakeholders no matter the issue, organization or background of stakeholders.

Advancing Your Communication Strategy in DE&I Certificate Program Module 2. In this module, participants learn how to set DE&I goals and objectives that are achievable, measurable and linked to organizational strategy. They will explore how to make these goals an integral part of an organization’s fabric.

Advancing Your Communication Strategy in DE&I Certificate Program Module 3. In this module, participants explore the environment (landscape) in which DE&I communication is happening, the history that brought us to this point, and the many lenses through which DE&I communication is filtered. They will learn about the most effective and respectful ways to gather information on this subject.

Advancing Your Communication Strategy in DE&I Certificate Program Module 4. In this module, participants explore communication and behavioral science theories and strategies to help design programming and outreach that achieves designated objectives and goals.

Advancing Your Communication Strategy in DE&I Certificate Program Module 5. In this module, participants learn about building objectives and tactics that move behavior in order to achieve DE&I goals.

Advancing Your Communication Strategy in DE&I Certificate Program Module 6. In this module, participants learn about effective methods for evaluating their program, and using that data to adjust or improve programming. They also will briefly explore messaging as part of an overall behavioral DE&I strategy.

Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.

Join us for this webinar during which Alex Slater will outline the building blocks for creating and sustaining an agency culture that puts “people first.” Slater will describe the challenges he faced in doing so, the values and principles that underlie his firm, Clyde Group, and the clear business case for building a values-based culture.

In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?

Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.

The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results.

Acknowledging Ideas promotes creativity and innovation by creating a climate where people’s input is valued and encouraged. This skill application will allow you to learn how and why your team is — and is not — offering ways to improve day-to-day tasks and develop innovative approaches to change the scope of your department or organization. Participants will also find it beneficial to merge other CMP skills with this technique for stronger use and application.