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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarNew Rules for Earned Media in 2023
Dec. 1, 2022 3:00 p.m. – 4:00 p.m.
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.Categories: Media Relations -
Course/WorkshopMaking SEO Work for You
Dec. 6 – 13, 2022
Attend this workshop to learn the fundamentals of search engine optimization (SEO) in a digestible format, including a framework for how you can build a strategic digital communications plan that supports your organization’s goals and objectives.Categories: Communication Strategy, Techniques & Tactics -
WebinarPRSA IPA Business Building Webinar: Annual "Going Indie" Panel
Dec. 7, 2022 2:00 p.m. – 3:00 p.m.
This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Leadership & Management -
WebinarDiverse Dialogues: Diverse Voices in Communications
Dec. 7, 2022 5:00 p.m. – 6:00 p.m.
Please join for this lively discussion of panelists hosted by FINN Partners. They will share their journeys, lessons learned as well as their experiences with public relations/communications professionals and students.Categories: Diversity & Inclusion -
WebinarPRSA Storytellers: Strategic Communication Counsel During the Inaugural Year of the Biden-Harris Administration
Dec. 12, 2022 4:00 p.m. – 5:00 p.m.
Join this webinar to hear Captain Patrick Evans, APR, deputy chief of information in the U.S. Navy discuss his strategic communications role at the National Security Council in the White House.Categories: Communication Strategy, Crisis & Reputation -
WebinarHow to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty
Jan. 18, 2023 3:00 p.m. – 4:00 p.m.
Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.Categories: Leadership & Management -
WebinarThe "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust
Feb. 2, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.Categories: Communication Strategy, Techniques & Tactics -
Course/WorkshopMaster Class in Crisis Communication
Feb. 9 – 10, 2023
New York, NY
Join this master class to learn how to maintain the trust and confidence of critical stakeholders when things go wrong.Categories: Crisis & Reputation -
WebinarMoving Beyond Demographics to Better Understand Your Audience
Feb. 9, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
Certificate ProgramCourse/WorkshopAdvancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
On-Demand
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.Categories: Diversity & Inclusion -
Course/WorkshopAPR Practice Examination
On-Demand
This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.Categories: Accreditation Preparation & Maintenance -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
Case in PointCase in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?
On-Demand
In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
Case in PointCase in Point: How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science
On-Demand
This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.Categories: Communication Strategy, Emerging Trends -
Case in PointCase in Point: Navigating Through a Disinformation Crisis
On-Demand
Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media -
Case in PointCase in Point: Redefining How Communicators Work With Journalists in the New Media Landscape
On-Demand
Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media -
WebinarComms 2.0 for Business 4.0: Shifting from Firefighting to Futuring
On-Demand
Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.Categories: Communication Strategy, Leadership & Management -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-Demand
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
Certificate ProgramCourse/WorkshopCommunicating to Manage Performance Certificate Program
On-Demand
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.Categories: Communication Strategy, Leadership & Management