Search Professional Development

Master a four-part system for reaching readers on their smartphones at our mobile web-writing online course.

Every year, the Educators Academy hosts a daylong conference in conjunction with ICON, filled with panels, research paper presentations, and poster sessions that highlight best practices in the classroom.

Join @PRSSANational every month for Twitter chats discussing issues and skills relevant to PRSSA members. Use hashtag #PRSSA to join the conversation!

Join the first installation of this webinar series to understand the drivers leading to true civil discourse. Also, learn to ensure external communications – websites, social media, advertising, etc. – optimally reflect your brand’s position on important social matters.

Join this webinar to learn more about business funding and financing, risk management and budget planning for your small business.

Join key corporate public affairs and communications leaders for an in-depth discussion on the correlation between corporate citizenship and DEI, as well as how adding DEI communications strategies can elevate organizations, year-round.

Join the second installment of this webinar series to learn how companies can use corporate civic engagement to give consumers confidence their dollars are supporting organizations that are good corporate citizens.

In today’s fast-paced and evolving media environment, it has never been more important for PR/communication professionals to have a solid grasp of how we collaborate with media. Designed as an interactive, live certificate of completion program, PRSA’s newest Certificate Program on Media Relations unpacks a toolkit that is customized for today’s PR/communication professional.

What factors shape how you see the world? What factors shape how the world sees you? This interactive workshop will explore the neuroscientific processes that guide our automatic associations, the patterns of socialization that reinforce snap judgments, and strategies for recognizing and mitigating implicit assumptions.

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)

In this persuasive-writing webinar, you’ll steal techniques from persuasive 20th-century Americans including Martin Luther King Jr., John Kennedy, Margaret Chase Smith, Ronald Reagan and Barack Obama. You’ll learn a four-step strategy for writing from the readers’ point of view.

Join this final installment of the webinar series to learn the differences between disinformation, misinformation, and mal-information. Discover tactical steps to take communicators can use to fight disinformation.

This session will bring together corporate and PR leaders to share the lessons they’ve learned, explore best-practice risk mitigation for companies, and suggest longer-term solutions to the crisis.

This webinar will explore some of the most recent trends in PR technology and innovation.

Applications are due for the following scholarships: Betsy Plank/PRSSA Scholarship Chester Burger Scholarship for Excellence John D. Graham Scholarship Neumeier Family Leadership Award Ofield Dukes Multicultural Student Award PRSA Diversity Multicultural Scholarship Ron Culp Scholarship for Mentorship Stephen D. Pisinski Memorial Scholarship Teahan Chapter Awards Altschul Champions for PRSSA Outstanding Internship Award Robin M. Urbanski Memorial Scho

This program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.

Advancing Your Communication Strategy in DE&I Certificate Program Module 1. In this module, participants will learn the fundamentals of behavioral strategic planning. Participants will review key steps one must take to understand, communicate within and move the behavior of stakeholders no matter the issue, organization or background of stakeholders.

Advancing Your Communication Strategy in DE&I Certificate Program Module 2. In this module, participants learn how to set DE&I goals and objectives that are achievable, measurable and linked to organizational strategy. They will explore how to make these goals an integral part of an organization’s fabric.

Advancing Your Communication Strategy in DE&I Certificate Program Module 3. In this module, participants explore the environment (landscape) in which DE&I communication is happening, the history that brought us to this point, and the many lenses through which DE&I communication is filtered. They will learn about the most effective and respectful ways to gather information on this subject.

Advancing Your Communication Strategy in DE&I Certificate Program Module 4. In this module, participants explore communication and behavioral science theories and strategies to help design programming and outreach that achieves designated objectives and goals.