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ICON 2020: PRSA’s digital gathering of thought leaders, industry experts and partners in communication, public relations and marketing will deliver four days of innovation, insights, ideas, and inspiration directly to you at your location Oct. 26-29, 2020. ICON 2020 is a fully digital networking and educational event for professional communicators across all industries and in all stages of their professional journey.

Presented by PRSA and Wylie Communications

Reputation management (RM) is a concept at the core of the communication profession, and in today’s fast-paced digital world, reputations can be made or lost in the blink of a digital eye. But well-built reputations can withstand social, economic and political pressure by establishing core principles and strategies to build, enhance and protect their key attributes. This six-part program will examine reputation, establishing a reputation, building and enhancing a reputation, reputational leaders

Join BJ Whitman and Tim O’Brien of PRSA’s Board of Ethics and Professional Standards (BEPS) as they dig into details of a new program BEPS launched in 2020 to help make PRSA’s Code of Ethics more accessible.

Cut through the noise to clarify and simplify the storytelling process. You'll walk away with practical tools and easy-to-follow processes to create and tell more powerful stories on behalf of your organizations, brands, clients and yourself. Shape and deliver powerful stories that win hearts and change minds.

Increasingly, people are coming out as lesbian, gay, bisexual, transgender or queer (LGBTQ), and when portrayed in the media, want to see their stories reflected in a fair and accurate way; Latinx people are the subject of news stories daily and have similar concerns. In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own car

Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.

In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.

Join us for this webinar as we explore 5 specific ways to find and tap into real-world stories that resonate and stick with employee audiences while simultaneously building desired organizational cultures.

Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.

“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget.

Entering a world where artificial intelligence and androids in the workplace are commonplace, and where our world struggles to feed, clothe and find work for 8.5 billion people in 2040 (more than a billion more than today), Alpha Generation may truly be the most pivotal generation in centuries. If you think you’ll be working as a public relations professional in 2030 or beyond, you should be at this webinar.

This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business.

One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results.

This webinar is on crisis communication best practices and their application to COVID-19.

The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results.

Acknowledging Ideas promotes creativity and innovation by creating a climate where people’s input is valued and encouraged. This skill application will allow you to learn how and why your team is — and is not — offering ways to improve day-to-day tasks and develop innovative approaches to change the scope of your department or organization. Participants will also find it beneficial to merge other CMP skills with this technique for stronger use and application.

Active Listening enables you to gain information, engage employees and build trust. Participants will discover how to listen in new ways, how to gain information they aren’t hearing the first time and how to support and develop their teams. Utilizing this skill as a thinking process instead of a hearing process enables you to strengthen your relationships at all levels in your organization.

Describing Behavior enables you to communicate clearly and objectively. This course will discuss the necessary reasons why describing behavior is beneficial for both you as the manager and your direct reports. You’ll also discover when to describe behavior and through the online learning application you will learn how to polish your language with this imperative technique.

Giving Corrective Feedback teaches managers how to give effective feedback tor correct behavior that’s not aligned with the organizational mission. This skill also provides behavior-based feedback for employees exhibiting inappropriate communication or action. Correcting performance deficiencies is often difficult, but the 7-step process embedded in this module offers a road map for delivering tough messages and provides a clear outcome for future expectations of performance change.