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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Certificate ProgramModern Digital Communications Certificate Program: Uniting Owned, Earned and Paid in the Communications Toolkit
May. 24 – Jun. 28, 2023
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.Categories: Communication Strategy, Social Media -
WebinarPRSA Educators Academy Webinar: To Be or Not To Be an Activist CEO: Towards a CEO Activism Playbook
May. 30, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about the various themes related to CEO activism, including its motivations, clusters and specific examples of issues, range of tactics and outcomes produced. Also hear about some guidelines and safeguards for more effective and safer activist CEO campaigns, on the road to offering a playbook for this form of corporate activism.Categories: Emerging Trends, Leadership & Management, Special Interests -
WebinarThe Fire’s Out, Now What?: What Organizations and Leaders Can Learn From Post-Crisis Assessments
Jun. 1, 2023 3:00 p.m. – 4:00 p.m.
Every crisis can make you and your team better. Join this webinar to learn how to go beyond whether you met your goals and objectives to evaluate people, plans and processes without blame.Categories: Communication Strategy, Crisis & Reputation -
WebinarPRSA Storytellers: How Storytelling Helps Benefit the Army’s Engineering Research and Development Center
Jun. 6, 2023 4:00 p.m. – 5:00 p.m.
Great things can happen when leaders are passionate about storytelling and publicity. This informative webinar will teach you how the U.S. Army’s Engineering and Research Development Center benefits the nation and its warfighters through an active public affairs presence.Categories: Techniques & Tactics -
WebinarStaying Energized and Engaged: How To Foster Wellness and Self-care for Communicators — Episode 1: Exploring EQ To Build Resilience
Jun. 13, 2023 3:00 p.m. – 3:30 p.m.
Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.Categories: Leadership & Management -
ConferencePRSA 2023 Public Affairs and Government Summit
Jun. 14 – 16, 2023
Minneapolis, Minn.
Connection. Commitment. Community. -
WebinarBest Practices for Writing Soundbites
Jun. 15, 2023 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn to turn lame-ass quotes into killer soundbites.Categories: Writing -
WebinarTikTok: Not Just for Millennials and Gen Z Anymore: Where Does It Fit Into Your Communications Strategy?
Jun. 15, 2023 4:00 p.m. – 5:00 p.m.
Join us this webinar for an update on social media trends—and in particular, a primer on TikTok. What do you need to know about it, and what are the best practices to consider before adding to your media mix? What metrics can you use to evaluate its effectiveness?Categories: Social Media, Special Interests -
Partner EventCourse/WorkshopRev Up Readability
Jun. 19 – 23, 2023
Improve readability scores in this online course.Categories: Writing -
ConferencePRSA 2023 Travel and Tourism Conference
Jun. 20 – 23, 2023
Madison, Wis.
Designed for travel and hospitality communicators, to put your career and organization on the fast track for success. -
WebinarStaying Energized and Engaged: How To Foster Wellness and Self-care for Communicators — Episode 2: Brain Dumps, Meditation and RAIN: Self-care Techniques To Prepare for the Next Challenge
Jun. 20, 2023 3:00 p.m. – 3:30 p.m.
Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.Categories: Leadership & Management -
WebinarAPR: Nuts and Bolts - APR Examination
Jun. 21, 2023 12:00 p.m. – 12:45 p.m.
Join us online to learn all about the APR process and have your questions answered in three, 45-minute sessions, covering each step of the way.Categories: Accreditation Preparation & Maintenance -
WebinarGenerative AI for PR Counselors
Jun. 21, 2023 2:00 p.m. – 3:00 p.m.
Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.Categories: Communication Strategy, Emerging Trends, Special Interests -
WebinarThe AP Stylebook on Inclusion in Reporting, Writing and Editing
Jun. 22, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to discover why inclusion matters in writing and editing, and learn about some of the principles of the AP Stylebook’s major inclusion chapters and entries including race, gender, immigration and disabilities.Categories: Diversity & Inclusion, Writing -
WebinarDiverse Dialogues: AI in Communications: Covering Bias, Ethics and Other Challenges
Jun. 22, 2023 5:00 p.m. – 6:00 p.m.
Join this discussion to discover the bias in AI and other challenges that communicators, public relations professionals and marketers face in this ever-changing technology.Categories: Diversity & Inclusion, Emerging Trends -
WebinarBuilding Engagement Through Intentional Communication
Jun. 27, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how keeping your communications intentional can allow you to foster relevant connections with your community, garnering support and champions.Categories: Communication Strategy, Special Interests -
WebinarStaying Energized and Engaged: How To Foster Wellness and Self-care for Communicators — Episode 3: Mastering Your Mind
Jun. 27, 2023 3:00 p.m. – 3:30 p.m.
Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.Categories: Leadership & Management -
WebinarPRSA IPA Business Building Webinar: Inspiring Change to Empower Communities
Jun. 28, 2023 2:00 p.m. – 3:00 p.m.
Featuring Dr. Tracee Perryman, CEO, and co-founder of Center of Hope Family Services A thought leader known for empowering individuals to engage with their communities and inspire change, Dr. Perryman partners with government and not-for-profit organizations, foundations, and leaders in education to realize results rooted in evidence-based programming.Categories: Leadership & Management -
Course/WorkshopMastering Media Relations Workshop
Jul. 20, 2023
Chicago, IL
Given our evolving and changing media landscape, it is crucial that as PR practitioners we have a timely understanding of the media, how to target messaging and ensure you have skilled spokespersons. This workshop will encompass principles and guidance to enhance media relations in a “train the trainer” format.Categories: Media Relations -
WebinarIPA Business Building Webinar Series, July 2023: Mid-Year Indie Business Check-up
Jul. 26, 2023 2:00 p.m. – 3:00 p.m.
Join this webinar to hear from several seasoned “indies” who will share their tips, tools, and techniques for staying on track.Categories: Special Interests