Search Professional Development

Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.

Attend this workshop to learn the fundamentals of search engine optimization (SEO) in a digestible format, including a framework for how you can build a strategic digital communications plan that supports your organization’s goals and objectives.

This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.

Please join for this lively discussion of panelists hosted by FINN Partners. They will share their journeys, lessons learned as well as their experiences with public relations/communications professionals and students.

Join this webinar to hear Captain Patrick Evans, APR, deputy chief of information in the U.S. Navy discuss his strategic communications role at the National Security Council in the White House.

Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.

Join this master class to learn how to maintain the trust and confidence of critical stakeholders when things go wrong.

Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.

This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.

This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.

Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.

In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?

This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.

Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.

Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.

Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.

Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.

This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.

Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.

Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.