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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Certificate ProgramCourse/WorkshopNavigating the Transition From Journalism to PR & Comms
Mar. 12 – Apr. 9, 2024
This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.Categories: Communication Strategy, IMC- Integrated Marketing Communications, Media Relations, Special Interests -
Course/WorkshopIgnite Your Career: Workshop for Aspiring Leaders
Mar. 19 – 26, 2024
Join this workshop to gain a diverse set of communication skills, ranging from establishing credibility across organizational levels to mastering assertiveness, conflict resolution, and more.Categories: Leadership & Management, Special Interests -
WebinarSo You Want to Be a Public Information Officer?
Mar. 20, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to get a jumpstart towards acquiring the tools needed to become a public information officer (PIO).Categories: Special Interests -
WebinarSurviving and Thriving in a Crisis
Mar. 21, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to hear firsthand from agency and corporate communications experts about how to keep your cool during a crisis and to prepare beforehand.Categories: Crisis & Reputation, Special Interests -
Course/WorkshopAI-Generated PR: Balancing Authenticity and Ethics
Mar. 25 – Apr. 1, 2024
Take this course to gain practical experience with various AI tools, emphasizing how AI can enhance content quality and PR strategies in an ethical and transparent manner.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarPRSA IPA Business-Building Webinar Series: Tapping Into SBDCs
Mar. 27, 2024 2:00 p.m. – 3:00 p.m.
Join this webinar to learn how Small Business Development Centers can help you through their counseling and training for small businesses, as well as informational tools to support business start-ups and existing business expansion.Categories: Special Interests -
WebinarHow to Create Authentic Success
Mar. 28, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to become mindful about ways we can lead with even more heart and vision.Categories: Leadership & Management -
WebinarAPR: Nuts and Bolts - APR Process and Overview
Apr. 3, 2024 12:00 p.m. – 1:00 p.m.
Join us online to learn all about the APR process and have your questions answered in three sessions, covering each step of the way.Categories: Accreditation Preparation & Maintenance -
ConferencePRSA 2024 Counselors Academy Spring Conference
Apr. 9 – 11, 2024
Palm Springs, CA
Categories: Leadership & Management, Special Interests -
Course/WorkshopMaster Class in Strategic Communication
Apr. 11 – 12, 2024
Chicago, IL
An in-depth, in-person two-day immersion on best practices in the application of strategy to communication.Categories: Communication Strategy -
Webinar7 Steps to Stellar Writing
Apr. 11, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar with Ann Wylie to learn seven steps to stellar writing that will draw readers into your message and boost media coverage.Categories: Writing -
Course/WorkshopAPR Boot Camp
Apr. 17 – 19, 2024
Lansing, MI
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Maintenance -
WebinarBoost Your News Writing Skills
Apr. 17, 2024 4:00 p.m. – 5:00 p.m.
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarAPR Panel Presentation: Secrets to Success
Apr. 24, 2024 2:00 p.m. – 3:00 p.m.
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Maintenance -
WebinarPRSA IPA Business-Building Webinar Series: Back by Popular Demand: Open Q&A with David A. Fields
Apr. 24, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
Course/WorkshopPR Boot Camp
Apr. 30 – May. 7, 2024
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.Categories: Communication Strategy, Techniques & Tactics -
WebinarAPR: Nuts and Bolts - APR Panel Presentation
May. 1, 2024 12:00 p.m. – 1:00 p.m.
Join us online to learn all about the APR process and have your questions answered in three sessions, covering each step of the way.Categories: Accreditation Preparation & Maintenance -
WebinarPRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
May. 9, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to discover the essential ethics skills needed in public relations today, asses your own mastery of these core ethics skills and learn about available ethics resources.Categories: Ethics -
PRSA 2024 Employee Communications Connect Conference
May. 15 – 17, 2024
Atlanta, GA
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WebinarHow Can Practitioners Make Their Crisis Communication Evidence-based?
May. 15, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.Categories: Crisis & Reputation