Search Professional Development

Master a four-part system for Catching Your Readers at our persuasive-writing Master Class — online.

This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.

In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.

Join this session for a conversation about accountability and ethics in higher education, including the role public relations professionals should play in ensuring those stakeholder expectations.

Join this session to discover the best opportunities for agencies to improve today's common bandwidth issues.

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)

Media companies and international broadcasters are addressing inequality in front and behind the camera, microphone and news sites. Join this webinar to explore how broadcast and news organizations are addressing diversity, increasing representation of diverse groups and challenging how the world is presented to viewers.

This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.

This session will educate students on professional development skills they should utilize as we approach internship, job and grad school hunting season. Discussion topics include options for students after graduation and what future employers like to see on resumes, among other things.

Talking about implicit bias as it relates to diversity and inclusion can make some people uncomfortable and reluctant to dive deep for fear of saying the wrong thing. In this judgment-free zone, we’ll step outside our comfort zones to discreetly uncover our own unconscious biases, confront mistaken assumptions and work together to create an environment that allows us to work together to achieve PR and communication goals for our clients, ourselves and PRSA.

This webinar focuses on how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.

Are you ready to transform your message with the attention-grabbing, comprehension-boosting, memory-aiding, mind-shifting, behavior-changing superpowers of concrete, creative, colorful copy?

Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop,

Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.

The role of misinformation has become more rampant across social media in the last decade, a situation even more apparent in public affairs and government sectors. Join this special interactive webinar that centers on combating misinformation, brand building and solidification and producing real-life crisis social strategies.

Designed as an interactive, live certificate of completion program, PRSA’s new Certificate Program in Organizational Leadership delivers an advanced framework built on the essential role strategic communication plays in order for organizations to lead effectively and progress in today’s fast-moving and turbulent economic, social and political environment.

Master a writing process that works with — rather than against — your brain in our writing-process workshop.

Leading marketing expert Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage and convert new buyers.

In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?