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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 136
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  •  Partner Event
    Get Clicked, Liked & Shared

    Mar. 1 – 29, 2021

    Online

    Learn to write better blog posts and other content-marketing pieces.
    Categories: Writing
  •  Webinar
    Managing Your Job Search With Intention

    Mar. 2, 2021 4:00 p.m. – 5:00 p.m.

    Whether you are engaged in an active job search are simply planning your next career move while employed, creating a job search plan will propel your effort to help you get the results you want. Executive Recruiter and Career Coach Angee Linsey leads this session to expand your job search efforts beyond just applying online and she gives you a new approach to helping others help you make great career move. In this session: Learn how companies hire and how you can spend your job
    Categories: Techniques & Tactics
  •  Webinar
    Women in Sports

    Mar. 3, 2021 3:00 p.m. – 4:00 p.m.

    Join the Entertainment & Sports Section in welcoming our panelists to discuss their journey, how they overcame stereotypes and how they leverage their positions to continue to move the needle forward.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    Leading with Equitable Narratives

    Mar. 10, 2021 3:00 p.m. – 4:00 p.m.

    Do your organization’s PR strategies provide equitable solutions to Black and Brown communities, or do they take advantage of their plight to benefit your bottom line? Learn how nonprofits and associations can communicate about their work with underrepresented groups in a way that demonstrates progress instead of poverty.
    Categories: Diversity & Inclusion
  •  Webinar
    So You Want to Go Independent? COVID Edition

    Mar. 12, 2021 11:30 a.m. – 1:00 p.m.

    Join us in this interactive webinar to hear from an expanded panel of IPA members who have navigated this uncharted territory and overcome obstacles to build successful businesses.
    Categories: Leadership & Management
  •  Webinar
    State of the Sector 2021: Global Internal Communication and Employee Experience Trends

    Mar. 16, 2021 12:00 p.m. – 1:00 p.m.

    Join this webinar to get an overview of the key themes covered in the employee communications “State of the Sector” report, including both the digital experience and the employee experience.
    Categories: Communication Strategy, Emerging Trends
  •  Webinar
    Integrated Analytics: Connecting Communications and PR Activities to Business Impact

    Mar. 18, 2021 3:00 p.m. – 4:00 p.m.

    Based on her years of experience with global support services, Pragya Dubey will introduce the concept of integrated analytics and how to approach impact-based PR measurement in this webinar. She will showcase ready-to-use metrics that are cost effective and scalable to apply across various programs and clients for PR agencies.
    Categories: Measurement & ROI
  •  Webinar
    Building the Best Agency To Work for, and the Best Agency To Work With

    Mar. 23, 2021 3:00 p.m. – 4:00 p.m.

    Join us for this webinar during which Alex Slater will outline the building blocks for creating and sustaining an agency culture that puts “people first.” Slater will describe the challenges he faced in doing so, the values and principles that underlie his firm, Clyde Group, and the clear business case for building a values-based culture.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    Videos That Stop the Scroll!

    Mar. 25, 2021 3:00 p.m. – 4:00 p.m.

    This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.
    Categories: Emerging Trends, Social Media, Techniques & Tactics
  •  Partner Event
    Catch Your Readers

    Apr. 5 – May. 3, 2021

    Online

    Master a four-part system for Catching Your Readers at our persuasive-writing Master Class — online.
    Categories: Writing
  •  Webinar
    The Value and the Values of Accreditation: Why an APR for Your Career

    Apr. 8, 2021 3:00 p.m. – 4:00 p.m.

    Why get an APR? You’re smart, degreed, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett, APR, to dive into dialogue on exactly why it’s a game-changer, and then decide if you are a candidate for this deeply personal competition.
    Categories: Accreditation Preparation & Maintenance
  •  Case in Point
    How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science

    This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.
    Categories: Communication Strategy, Emerging Trends
  •  Webinar
    The Burgeoning Latinx Influencer Market

    Apr. 15, 2021 3:00 p.m. – 4:00 p.m.

    In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.
    Categories: Diversity & Inclusion, Emerging Trends, Social Media
  • APR Virtual Boot Camp

    Apr. 28 – 30, 2021

    This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
    Categories: Accreditation Preparation & Maintenance
  • PR Boot Camp

    May. 4 – 11, 2021

    Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    May. 11, 2021 3:00 p.m. – 4:00 p.m.

    Talking about implicit bias as it relates to diversity and inclusion can make some people uncomfortable and reluctant to dive deep for fear of saying the wrong thing. In this judgment-free zone, we’ll step outside our comfort zones to discreetly uncover our own unconscious biases, confront mistaken assumptions and work together to create an environment that allows us to work together to achieve PR and communication goals for our clients, ourselves and PRSA.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
    Humanizing Communications: How To Create Thoughtful and Inclusive Narratives

    May. 13, 2021 3:00 p.m. – 4:00 p.m.

    This webinar focuses on how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.
    Categories: Communication Strategy, Diversity & Inclusion, Techniques & Tactics
  •  Partner Event
    Master the Art of Storytelling

    May. 17 – 21, 2021

    Online

    Are you ready to transform your message with the attention-grabbing, comprehension-boosting, memory-aiding, mind-shifting, behavior-changing superpowers of concrete, creative, colorful copy?
    Categories: Writing
  • Maximize Owned and Earned Media to Garner (Real) Results

    May. 18 – 25, 2021

    Have you ever had a client or executive tell you they wanted their communications program to make the cash register sing? Or get on the first page of Google results? Or outperform their competition? We all know communications can do those things, but it’s a long game and it’s not always directly correlated — UNLESS you strategically integrate earned and owned media, use some SEO strategies and some elbow grease, and understand how today’s journalists work for views and shares. In this workshop,
    Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
  •  Live Online Course
    Organizational Leadership Certificate Program

    May. 26 – Jun. 30, 2021

    Designed as an interactive, live certificate of completion program, PRSA’s new Certificate Program in Organizational Leadership delivers an advanced framework built on the essential role strategic communication plays in order for organizations to lead effectively and progress in today’s fast-moving and turbulent economic, social and political environment.
    Categories: Communication Strategy, Ethics, Executive Level, Leadership & Management
    Displaying results 1 - 20 of 136
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