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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 81
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  •  Webinar
    New Rules for Earned Media in 2023

    Dec. 1, 2022 3:00 p.m. – 4:00 p.m.

    Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.
    Categories: Media Relations
  •  Course/Workshop
    Making SEO Work for You

    Dec. 6 – 13, 2022

    Attend this workshop to learn the fundamentals of search engine optimization (SEO) in a digestible format, including a framework for how you can build a strategic digital communications plan that supports your organization’s goals and objectives.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    PRSA IPA Business Building Webinar: Annual "Going Indie" Panel

    Dec. 7, 2022 2:00 p.m. – 3:00 p.m.

    This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Leadership & Management
  •  Webinar
    Diverse Dialogues: Diverse Voices in Communications

    Dec. 7, 2022 5:00 p.m. – 6:00 p.m.

    Please join for this lively discussion of panelists hosted by FINN Partners. They will share their journeys, lessons learned as well as their experiences with public relations/communications professionals and students.
    Categories: Diversity & Inclusion
  •  Webinar
    PRSA Storytellers: Strategic Communication Counsel During the Inaugural Year of the Biden-Harris Administration

    Dec. 12, 2022 4:00 p.m. – 5:00 p.m.

    Join this webinar to hear Captain Patrick Evans, APR, deputy chief of information in the U.S. Navy discuss his strategic communications role at the National Security Council in the White House.
    Categories: Communication Strategy, Crisis & Reputation
  •  Webinar
    How to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty

    Jan. 18, 2023 3:00 p.m. – 4:00 p.m.

    Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.
    Categories: Leadership & Management
  •  Webinar
    The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust

    Feb. 2, 2023 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.
    Categories: Communication Strategy, Techniques & Tactics
  •  Course/Workshop
    Master Class in Crisis Communication

    Feb. 9 – 10, 2023

    New York, NY

    Join this master class to learn how to maintain the trust and confidence of critical stakeholders when things go wrong.
    Categories: Crisis & Reputation
  •  Webinar
    Moving Beyond Demographics to Better Understand Your Audience

    Feb. 9, 2023 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.
    Categories: Communication Strategy
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    On-Demand

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Diversity & Inclusion
  •  Course/Workshop
    APR Practice Examination

    On-Demand

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Maintenance
  •  Webinar
    Are You as News Literate as You Can Be? Webinar Series

    On-Demand

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    On-Demand

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Case in Point
    Case in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?

    On-Demand

    In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Case in Point
    Case in Point: How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science

    On-Demand

    This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.
    Categories: Communication Strategy, Emerging Trends
  •  Case in Point
    Case in Point: Navigating Through a Disinformation Crisis

    On-Demand

    Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
  •  Case in Point
    Case in Point: Redefining How Communicators Work With Journalists in the New Media Landscape

    On-Demand

    Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.
    Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
  •  Webinar
    Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring

    On-Demand

    Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.
    Categories: Communication Strategy, Leadership & Management
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    On-Demand

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Communicating to Manage Performance Certificate Program

    On-Demand

    This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
    Categories: Communication Strategy, Leadership & Management
    Displaying results 1 - 20 of 81
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