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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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  •  Course/Workshop
    GEO for PR: How To Get Your Brand Named in AI Answers (Without Touching Code)

    Feb. 3 – 10, 2026

    A hands-on, nontechnical workshop that shows PR professionals how AI systems form answers — and how to use GEO (Generative Engine Optimization) to place credible facts where models actually look.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    AI Pulse: February Briefing

    Feb. 9, 2026 1:00 p.m. – 2:00 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Webinar
    Leading With Clarity: A Black Executive’s View From the C-Suite

    Feb. 11, 2026 4:00 p.m. – 5:00 p.m.

    This fireside chat will explore the realities of leading in complex environments, building among internal and external stakeholders, navigating visibility and responsibility, and sustaining excellence over time.
    Categories: Diversity & Inclusion
  •  Webinar
    Developing and Overseeing a Student-Run Agency

    Feb. 16, 2026 3:00 p.m. – 4:00 p.m.

    Join this discussion with instructors from four universities who use a variety of models in operating their student-run agencies – everything from offering course credit to paid positions to a student-run club.
    Categories: Special Interests
  • Member Mondays 2026: February Edition

    Feb. 23, 2026 1:00 p.m. – 1:45 p.m.

    Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.
    Categories: Emerging Trends
  •  Webinar
    The Next Era of Leadership: Black Voices Shaping the Future of PR

    Feb. 24, 2026 5:00 p.m. – 6:00 p.m.

    This panel discussion will explore early and mid-career navigation, building credibility, managing identity in professional spaces, and redefining leadership on one’s own terms.
    Categories: Diversity & Inclusion
  •  Certificate Program
     Course/Workshop
    Digital-First Communications: Strategy, Social Media & Impact

    Feb. 25 – Apr. 1, 2026

    This program emphasizes how strategic social media thinking can enhance stakeholder relationships, drive measurable business outcomes and position communicators as essential strategic partners in today’s digital-first landscape.
    Categories: Communication Strategy, Emerging Trends, Social Media
  •  Webinar
    Balancing Risk and Influence: What Communicators Need to Know

    Feb. 25, 2026 12:00 p.m. – 1:00 p.m.

    Join this webinar to learn about a strategic guide for communication leaders on managing social change, political controversy and sustainability while balancing with purpose.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Feb. 2026

    Feb. 25, 2026 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    AI Prompting Strategies for PR Results

    Feb. 26, 2026 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn a proven framework for writing AI prompts that deliver accurate, on-brand results.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Internal Communication: The Comms Superpower for the AI Age

    Mar. 5 – Apr. 23, 2026

    The Certificate Program combines timeless IC fundamentals with cutting-edge research on how AI is changing the pace of work and the structure of organizations, and is intended to prepare participants to be competent, confident and adaptable in a rapidly changing workplace.
    Categories: Communication Strategy, Emerging Trends
  •  Conference
    PRSA 2026 Counselors to Higher Education Senior Summit

    Mar. 9 – 11, 2026

    Atlanta, GA

    The Counselors to Higher Education (CHE) Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S.
  •  Webinar
    AI Pulse: March Briefing

    Mar. 9, 2026 1:00 p.m. – 2:00 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Webinar
    5 Ways To Think Like a Reader

    Mar. 12, 2026 3:00 p.m. – 4:00 p.m.

    Write the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act.
    Categories: Techniques & Tactics, Writing
  •  Webinar
    Business for Communicators: Fundamentals of Corporate Finance for Value Creation

    Mar. 17, 2026 3:00 p.m. – 3:45 p.m.

    Join this webinar to learn the story told by each corporate financial statement and how to begin positioning your contributions as a communicator in terms that resonate with business leaders.
    Categories: Leadership & Management
  • Member Mondays 2026: March Edition

    Mar. 23, 2026 1:00 p.m. – 1:45 p.m.

    Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.
    Categories: Emerging Trends
  •  Webinar
    PRSA IPA Business-Building Webinar Series: March. 2026

    Mar. 25, 2026 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Conference
    PRSA 2026 Counselors Academy Spring Conference

    Apr. 13 – 15, 2026

    Carlsbad, CA

    Surfing the Wave - Leading Agencies with Purpose and Precision
  •  Webinar
    AI Pulse: April Briefing

    Apr. 13, 2026 1:00 p.m. – 2:00 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Webinar
    Tying Communications Outputs to Business Outcomes

    Apr. 14, 2026 3:00 p.m. – 4:00 p.m.

    Join this webinar to explore how PG&E built a PR analytics model that connects communications data directly to business KPIs like customer satisfaction and news recall.
    Categories: Measurement & ROI, Techniques & Tactics