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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Live Online CourseOrganizational Leadership Certificate Program
May. 26 – Jun. 30, 2021
Designed as an interactive, live certificate of completion program, PRSA’s new Certificate Program in Organizational Leadership delivers an advanced framework built on the essential role strategic communication plays in order for organizations to lead effectively and progress in today’s fast-moving and turbulent economic, social and political environment.Categories: Communication Strategy, Ethics, Executive Level, Leadership & Management -
Partner EventWrite Better, Easier & Faster
Jun. 1 – 29, 2021
Online
Master a writing process that works with — rather than against — your brain in our writing-process workshop.Categories: Writing -
WebinarPRSA Storytellers: Taking the Guilt-Free Summer Vacation You Deserve
Jun. 16, 2021 4:00 p.m. – 5:00 p.m.
Join a discussion on how to take guilt-free vacations that will help attendees come back with renewed energy to tackle their jobs.Categories: Techniques & Tactics -
WebinarInsights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace
Jun. 17, 2021 3:00 p.m. – 4:00 p.m.
Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.Categories: Diversity & Inclusion, Leadership & Management -
WebinarHow to Work More Effectively With Legal, In and Out of Crises
Jun. 22, 2021 1:00 p.m. – 2:00 p.m.
In this session, explore the tensions that tend to arise between lawyers and communicators, gain best practices for neutralizing them, and learn how to forge more effective and collaborative relationships with in-house and outside lawyers to keep your organization’s legal and reputational interests in the proper balance.Categories: Crisis & Reputation -
WebinarSlaying Your Fear of Failure, or What Failure Teaches Us About Success
Jun. 23, 2021 2:00 p.m. – 3:00 p.m.
Everyone endures failures on their way to success. Learn best practices and tips to help you prevail and achieve your PR career goals.Categories: Techniques & Tactics -
Partner EventNOT Your Father’s PR Writing
Jul. 12 – 16, 2021
Online
If it’s time to up your writing skills, join us for this PR-writing workshop.Categories: Writing -
Crisis Communication Virtual Master Class
Jul. 12 – 22, 2021
The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, live, four session immersion in advanced best practices in crisis communication. The remote instruction and exercises are structured to help participants master crisis communication best practices through real-world work.Categories: Crisis & Reputation -
WebinarUncovering Your Organization’s Hidden Media Mavens: Plus, Convince Them It’s Worth It
Jul. 13, 2021 1:00 p.m. – 2:00 p.m.
In this Health Academy Section webinar, learn how to uncover the hidden voices who can help you drive new volume and enhance your organization’s reputation.Categories: Media Relations -
WebinarComms 2.0 for Business 4.0: Shifting from Firefighting to Futuring
Jul. 15, 2021 3:00 p.m. – 4:00 p.m.
Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.Categories: Communication Strategy, Leadership & Management -
Live Online CourseStrategic Communication Certificate Program
Aug. 4 – Sep. 8, 2021
This professional development offering will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics -
WebinarFuture Trends of PR and Communications
Aug. 12, 2021 3:00 p.m. – 4:00 p.m.
In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.Categories: Branding, Diversity & Inclusion, Emerging Trends, Social Media, Techniques & Tactics -
WebinarHow to Write for Nonreaders
Aug. 17, 2021 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn how to put your messages where your readers’ eyes really are — to use your display copy to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers.Categories: Writing -
WebinarPR Writing Hacks
Aug. 19, 2021 3:00 p.m. – 4:00 p.m.
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.Categories: Social Media, Techniques & Tactics, Writing -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
Sep. 2, 2021 3:00 p.m. – 4:00 p.m.
Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics -
Communication Measurement and Evaluation Workshop
Sep. 14 – 21, 2021
This six-hour virtual workshop examines measurement and evaluation, from research to impact, and includes a review of the tools and applications needed. It consists of hands-on activities that will assist participants in formulating a structure for their own plan with the help of an instructor and panel discussions. Throughout the sessions they will identify best practices of different teams as well as assess lessons learned.Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics -
Partner EventReach Readers Online
Oct. 5 – Nov. 2, 2021
Online
Master a four-part system for reaching readers on their smartphones at our mobile web-writing online course.Categories: Writing -
APR Virtual Boot Camp
Nov. 10 – 12, 2021
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Maintenance -
On-Demand Webinar10 Things You Must Start Doing Now to More Effectively Lead Your Teams, Your Organization and YourselfSome say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.Categories: Leadership & Management, Techniques & Tactics
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On-Demand Online CourseAdvancing Your Communication Strategy in DE&I Certificate ProgramThis program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.Categories: Diversity & Inclusion