Driving Video Engagement for Nonprofits and Associations

Video content is one of the most powerful tools for storytelling, education, and engagement. But without a clear strategy, even the best videos can fall flat. This webinar will guide nonprofit and association professionals through the essential steps of developing and implementing a video content strategy that aligns with organizational goals and maximizes return on effort.

You’ll learn about:

• How to define goals and audiences for your video content.
• Types of videos that work best for fundraising, advocacy, education, and member engagement.
• Budget-conscious tips for planning, producing, and repurposing content.
• Platforms and formats that drive reach and retention.
• How to measure the success of your video efforts.

Presented by Dan Farkas, MBA, professor of strategic communication at Ohio University and moderated by Tony Pals, director of communications, American Educational Research Association.

Hosted by the Association/Nonprofit Section. Paid registration for non-Association/Nonprofit Section members includes the live webinar and video playback for one month.