Driving Video Engagement for Nonprofits and Associations

Video content is one of the most powerful tools for storytelling, education, and engagement. But without a clear strategy, even the best videos can fall flat. This webinar will guide nonprofit and association professionals through the essential steps of developing and implementing a video content strategy that aligns with organizational goals and maximizes return on effort.

You’ll learn about:

• How to define goals and audiences for your video content.
• Types of videos that work best for fundraising, advocacy, education, and member engagement.
• Budget-conscious tips for planning, producing, and repurposing content.
• Platforms and formats that drive reach and retention.
• How to measure the success of your video efforts.

Presented by Dan Farkas, MBA, and moderated by Tony Pals, director of communications, American Educational Research Association.

Hosted by the Association/Nonprofit Section. Paid registration for non-Association/Nonprofit Section members includes the live webinar and video playback for one month.