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PRSA Affinity Groups

Affinity Groups

PRSA’s new Affinity Groups are intended to serve as a convening method for like-minded members to meet (virtually), share ideas, and build networks and relationships.

With this program, in accordance with its 2022-2023 D&I Strategic Plan, PRSA is working to attract, develop and retain diverse members of the organization. The Affinity Groups program also will build awareness and strengthen the organization’s overall approach to diversity, equity and inclusion. PRSA and its partner in program execution believe that the affinity group strategy will facilitate personal member growth, advancement and the overall well-being of PRSA as an organization. Finally, Affinity Groups help reaffirm PRSA’s commitment to DEI to under-represented and BIPOC PR professionals. 

The two Affinity Groups are:
  • Black Voices and
  • Hispanic-Latino Groups.

Additional groups, yet to be determined, will be added.


About the Black Voices Affinity Group 

For the period 2022-2024, the PRSA Black Voices Affinity Group will be co-chaired by Sabrina Browne, Vice President, Corporate, at BCW Global and Thomas Bennett, Vice President, Business Development, at OCHIN.

The goal of the Black Voices Affinity Group is to create an opportunity for African-American and other Black Voices to convene regularly to gain leadership experience, get involved in the community and develop new ideas to help drive PRSA engagement with Black communities.

Join Black Voices Affinity Group


About the Hispanic-Latino Affinity Group 

For the period 2022-2024, the PRSA Hispanic-Latino Affinity Group will be co-chaired by Justine Mrsich, APR, Account Manager, Porter Novelli and Noemi Lujan Perez, President/CEO, ECODiversity Strategies.

The goal of the Hispanic-Latino Affinity Group is to create an opportunity for Latino, Hispanic and other Spanish-speaking communities to convene regularly to gain leadership experience, get involved in the community and develop new ideas to help drive PRSA forward in its engagement with Hispanic-Latino communities.

Join Hispanic-Latino Affinity Group



  • Affinity Groups are open to all PRSA members at no additional cost.
  • To join an affinity group, PRSA members must: be current (with dues paid), be a member in good standing as defined in the PRSA bylaws, and abide by the purpose of the designated affinity group.  
  • Membership and participation are not limited by race, gender, background, sexual identity, or any other factor.
  • Affinity Group meetings will be held virtually, with one scheduled each quarter. 

For additional information, contact Jeneen Garcia at Jeneen.Garcia@PRSA.org.



Unleashing the Power of Connection:
PRSA’s New Affinity Groups
Introductory Webinar

January 25, 2022 5:00 p.m. – 6:00 p.m.

Learn about the PRSA National D&I Committee’s new Affinity Groups by attending this Diverse Dialogues webinar. The first two groups – Black Voices Affinity Group and Hispanic-Latino Affinity Group – will begin operations in 2022, with others to follow.

Hear a distinguished panel discuss how Affinity Groups will:

  • Convene like-minded members to strengthen connections, inspire ideas and build relationships.
  • Advance personal member growth, professional advancement and overall well-being.
  • Attract new members to PRSA through building awareness of PRSA’s commitment to Diversity, Equity, Inclusion and Belonging.
  • Develop and retain PR professionals who are also members of under-represented groups including, but not limited to, BIPOC (Black, Indigenous Persons of Color), Hispanic-Latino, LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer, Plus), Veterans, Disabled, and others.
  • Will roll out over a multi-year period, with two groups in 2022: Black Voices and Hispanic-Latino; other groups TBD.

 Anita Ford-Saunders, APR, co-chair, PRSA National D&I Committee

Thomas Bennett III, VP Business Development, OCHIN
Sabrina Browne, VP Corporate, BCW Global
Andrea Gils, Marketing Director, JacobsEye Marketing
Jaron Terry, MS, APR, Fellow PRSA, co-chair, PRSA National D&I Committee


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