Issues & Trends
Issues & Trends is PRSA’s daily e-newsletter that helps you stay up-to-date with the latest headlines, information and best practices for communicators as curated by our award-winning editorial team.
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In the News
- What PRSA's new CEO has in store
PR Daily - PRSA Names Matthew Marcial CEO
PR News - PRSA DEI Support
PR News - 2025 PR Predictions: Transforming Work Life and Business
PR News - PRSA Wins Distinct Honor
PR News - AI may require PR agencies to reevaluate billing models
PR Daily - Tips for determining the true value of earned media
PR Daily - 5 Considerations for Organizations Taking Public Positions
Risk Management Magazine - When they won’t even say ‘no comment’
Columbia Journalism Review - PRSA’s Strategy to Out-Communicate Misinformation
Stories and Strategies for Public Relations and Marketing - PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
PRNEWS - PRSA Brings Together Communications Industry to Tackle Growing Misinformation Issue
Bulldog Reporter - PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
PRNEWS - How I Got Here: PRSA’s 2024 Chair Joseph Abreu embraces innovation
PRDaily - How student-led agencies are shaping today’s entry-level employees
PRDaily - Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak
Ethical Voices - 4 guides for ethical use of AI in PR
PRDaily - PR Group Sets Guidelines for AI Use
Associations Now - The ethics of greenwashing: Young PR professionals’ perspective
PRDaily - PRSA's Timely Release
O'Dwyer's - PRSA Releases Guidelines for AI Use
PRNEWS - PRSA releases new guidelines on ethical AI use in PR
PR Daily - PRSA releases guidelines on ethical use of AI
PRWeek - These were the buzziest topics at PRSA ICON 2023
PR Daily - How Important is it for Your Organization to Have a Code of Ethics?
PRNEWS - The Value of PR Associations in the Digital Age
PRNEWS - What college students think of Threads, changes to X
PR Daily - Communicating across cultures with awareness and consideration
Ragan - How college students engage with podcasts
PR Daily - PR Profiles, Episode 24: A Conversation with Michelle Egan, 2023 PRSA Chair
Agility PR Solutions - With New Chair, PRSA Continues Focus on Ethics, DEI
PRNEWS - Building Diversity Pipelines Takes Buy-In, Training and Constant Reassessment
PRNEWS - The PR Week: 1.19.2023 - Michelle Egan, Alyeska
PR Week - What DE&I means to Gen Z
PR Daily - 4 unsung heroes of PR you should know
PR Daily - How College Students Get Their News
PR Daily - Local PR group hosts talk about diversity, equity
The Philadelphia Tribune - PR Profiles, Bonus Episode: A Conversation with Dr. Felicia Blow, APR, 2022 PRSA Chair
Agility PR Solutions - Happy Ethics Month: 40% of Consumers Don’t Trust You with their Data
PRNEWS - How marketing associations see 2023 shaping up
SmartBrief - A Gen Zer’s view of the future of social media and the metaverse
PR Daily - ‘Be your best self,’ says PRSA Chair Felicia Blow
PR Daily - Looking at George Floyd’s Legacy 2 Years Later: A Long Road Ahead
PRNEWS - For attracting top talent, purpose must come first
PRDaily - What up-and-coming PR pros are looking for from mentors
PRDaily - How Better.com Can Improve
O'Dwyer's - Going Beyond: PR Must Act on HBCU Advocacy, Here’s How
PR NEWS - Updated ‘On Background’ Policies Highlight Need for Better Media Relations
PR NEWS - Diversity, Equity
and Inclusion in PR:
What’s Changed
and What’s Next
PR Daily Leadership Network - 6 ways communications can keep its seat at the table
PR Daily - PR Profiles: A Conversation with 2022 PRSA Chair-Elect Michelle Egan
Agility PR Solutions - How the PR industry can support and advocate for the disability community
PR Daily - How PR students are grappling with fake news on social media
PR Daily - Ethics Work Best When Reinforced as a Constant State of Mind
PR NEWS - Transparency and the industrialization of disinformation – Michelle Olson, APR
Ethical Voices - If the PR industry wants to be more inclusive, it must pay its interns
PR Daily - Membership Pro Tip: Help Members Generate New Business Leads
Associations Now - A Checklist for an Effective Crisis Communication Plan
PR NEWS - PR’s Top Pros Talk… The Modern Purpose of Public Relations – Michelle Olson
D S Simon Media - As Juneteenth Becomes Federal Holiday, Communication Issues Remain
PR NEWS - How Comms Pros are Assisting Government Vaccination Messaging
PR Daily - How one PR student is building her own community to celebrate diversity
PR Daily - Is an APR Worth the Time and Effort Needed to Attain It?
PR NEWS - 9 Tips for a Successful Return-to-Work Communications Plan
Risk Management Magazine - Young Voices: PRSSA President Brings Experience to First PR Job
PR NEWS - The Power of PR >> Part 1: A Basic Understanding
Small Business Expo - PRSA’s Voices4Everyone offers resources on disinformation, DE&I, civility and more
PR Daily - New PRSA initiative tackles society’s most divisive issues—Q&A with 2021 Chair Michelle Olson
Bulldog Reporter - PRSA Gets Proactive, Adds Resources on Disinformation and DEI
PR NEWS - Industry leaders support PR pros in between roles with networking, training opportunities
PR Daily - PRSA Seeks Membership from and Offers Help to PR Pros ‘Between Jobs’
PR NEWS - For young PR pros, the pandemic has drastically changed the job search
PR Daily - AAPI PR Pros Urge Action Against Asian Hate Speech and Violence
PR NEWS - Three Tips for Remote CEO Interviewing and Onboarding
Associations Now - Syracuse University PRSSA’s all-female executive board wants to boost inclusivity in PR
The Daily Orange - PRWeek Coffee Break Interview with PRSA CEO Linda Thomas Brooks
PR Week - PRSSA, Finn Partners launch mentorship program for students of color
PR Week - Weighing the choice between grad school or entering the workforce
PR Daily - PRSA Taps Media Exec and Hockey Mom Linda Thomas Brooks as CEO
PR NEWS - In a Time of National Crisis at the Capitol, Words Matter
PR NEWS - PRSA chair says communicators must ‘make a difference’
PR Daily - PR firm leaders react to Washington unrest
PR Week - How future pros see the emergence of virtual conferences
PR Daily - Elon Musk appears immune to criticism as Tesla ignores the media
CNN Business - Why the Pandemic Has Increased the Need for Online Reputation Management
Entrepreneur - Pamala Proverbs elected international delegate-at-large for PRSA
Barbados Today - Student organizations in Illinois State University’s School of Communication combat COVID-19 challenges
Illinois State University - PRNEWS Announces Honorees for Top Women in PR
PRNEWS - What Biden’s all-women comms team means for the industry
PR Daily - How future communicators are embracing DE&I in PRSSA chapters
PR Daily - Illinois State University PRSSA Chapter gives students the confidence for success
Vidette Online - Pulitzer-Prize Winning Journalist Laurie Garrett Reiterates Dire Importance of Clear Communication Now
PR NEWS - The PR Week Podcast: Garland Stansell, PRSA
PR Week - How the PR industry can—and must—do more on DE&I
PR Daily - How Your Company Can Fight The Never-Ending War Against Misinformation
Forbes - How Communicators Can Lead the Way on Diversity and Inclusion
PR NEWS - Four Tips for Managing Crisis Communications in the COVID-19 Era
Inside Higher Ed - Tips for How Communicators Can Bond with Hispanics
PR NEWS - PRSA calls Tesla dissolving its PR department ‘alarming’
PR Week - PR Pros Offer Tips for Harris and Pence to Deliver Messages
PR NEWS - Podcast: Del Galloway: PRSA ICON 2020
PR Talk Podcast - Two University of Miami students awarded public relations scholarships from PRSA Miami Chapter
University of Miami - Grand Valley State University alumnae receive national public relations award from PRSSA
Grand Rapids Business Journal - PR Pros: What Can Having a Mentor Do for You?
PR News - How PR students see ethics as the foundation for future work
PR Daily - A Message for Communicators on Ethics Month
PR News - University of Nebraska at Omaha PRSSA Chapter receives first place at the National Organ Donation Awareness Competition
The Gateway - 5 simple ways to eliminate D&I roadblocks
PR Daily - How student-run firms are adapting to—and learning from—COVID-19
PR Daily - Communicators Say ‘We Need to Help a Confused Country’
PR News - California State University-Fullerton PRSSA students, graduates use PR strategies to help struggling businesses ‘Tuff It Out’
PR News - Podcast: How Covid-19 Mobilized Public Health Communications
PRovoke - PRSA Chief: Always Communicate Compassion and Civility
PR NEWS Cross-Cultural Marketing and Messaging During a Dual Pandemic
PR NEWSA letter from PRSA Chair Garland Stansell to members reflecting on the country’s recent events
Agility PR SolutionsPRSA Chair T. Garland Stansell: In Tough Times, PR Should Be The Brand’s Conscience
March CommunicationsHow new PR grads are approaching the workforce amid COVID-19 disruption
PR DailyThe kids are alright: PRSA student members pick up the gauntlet to #FlattenTheCurve
Earned Media RisingHow communicators can help inform the public during the COVID-19 crisis
Earned Media RisingWhy good comms practices are more important than ever
PR DailyCoronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators
Agility PR