Affinity Groups

AANHPI (Asian American Native Hawaiian Pacific Islander) Affinity Group

For the period 2025-2027, the PRSA AANHPI (Asian American Native Hawaiian Pacific Islander) Affinity Group will be co-chaired by Binna Kim, the co-founder and CEO of Group Vested, Cheryl Ocampo Forsatz, the Chief Client Officer for Ketchum and Darrel Ng the Vice President, Communications and Marketing at Health Net. The AANHPI Affinity Group aims to enhance inclusivity and representation within PRSA by supporting Asian American, Native Hawaiian, and Pacific Islander professionals in public relations and related fields.

This group will foster a sense of community without geographical boundaries and address challenges such as underrepresentation in the industry. The group will promote cultural awareness and advocacy by embracing the term AANHPI and recognizing the unique identities within these communities. Establishing this group reflects PRSA's commitment to diversity and prepares the organization for the evolving demographics of the industry.

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Black Voices Affinity Group

For the period 2025-2027, the PRSA Black Voices Affinity Group will be co-chaired by Sabrina Browne, Vice President, Corporate, at BCW Global and Thomas Bennett, Vice President, Business Development, at OCHIN. 

The goal of the Black Voices Affinity Group is to create an opportunity for African-American and other Black Voices to convene regularly to gain leadership experience, get involved in the community and develop new ideas to help drive PRSA engagement with Black communities.

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Faith & Communications Affinity Group

For the 2026-2028 term, the PRSA Faith & Communications Affinity Group will be co-chaired by Felicia Walker Blow, Ph.D., APR, President and CEO, Walker Blow Consulting and Aaron Sherinian, Managing Director, Church Communication Department, The Church of Jesus Christ of Latter-day Saints, with Pushpita Prasad, Chief Communications Officer, Coalition of Hindus of North America, serving as vice chair.

The Faith & Communications Affinity Group brings together public relations professionals, communications strategists and industry leaders who work with, or seek to better understand, faith-based organizations, religious communities and spiritually engaged audiences.

Representing nonprofit organizations, corporations, agencies, government and independent practice, members share a commitment to advancing ethical, informed and culturally competent communications.

Through professional development, knowledge sharing and collaboration, the group seeks to equip communicators with the tools and perspectives necessary to navigate the intersection of faith, culture, public policy and public trust.

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Hispanic-Latino Affinity Group

For the period 2025-2027, the PRSA Hispanic-Latino Affinity Group will be co-chaired by Stephen Chavez, CEO, ChavezPR and Lilly Cortés Wyatt, founder and principal at SociosPR.

The goal of the Hispanic-Latino Affinity Group is to create an opportunity for Latino, Hispanic and other Spanish-speaking communities to convene regularly to gain leadership experience, get involved in the community and develop new ideas to help drive PRSA forward in its engagement with Hispanic-Latino communities.

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For the 2026-2028 term, the PRSA Military & Veterans Affinity Group will be co-chaired by Brook DeWalt, MA, APR+M, Fellow PRSA, Captain (Retired), U.S. Navy, and Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, LTC (Retired) U.S. Army, President/CEO/International Media Relations Trainer, Trahan & Associates.

The PRSA Military & Veterans Affinity Group will support veterans, active-duty service members and reservists working in public relations and communications, providing a dedicated community within PRSA for this important and growing segment. The Affinity Group will offer targeted programming, professional development, resources, networking and opportunities for members to connect through their shared experiences in military service and communications.

The group will also work to strengthen PRSA’s relationship with organizations such as the Defense Information School (DINFOS) and expand professional development opportunities through ICON programming, Chapter partnerships and collaboration with PRSA’s Public Affairs & Government Section.

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At PRSA, we believe data is a powerful driver of change. As communicators, our ability to shape narratives, influence perception, and foster inclusion must be grounded in insights and intention. That’s why the PRSA Diversity, Equity & Inclusion Committee is committed to surfacing data that highlights the real, measurable impact of DEI in the workplace, in our profession, and in the communities we serve.

This newly dedicated section provides PRSA members with up-to-date research, industry benchmarks, and compelling statistics to support evidence-based DEI strategies. Whether you’re making the case to leadership, crafting inclusive campaigns, or amplifying diverse voices, this “DEI Data & Analytics” hub is designed to equip you with the insights needed to show the value of equity-focused action in practice.