Faith & Communications Affinity Group

Advancing Communications Expertise at the Intersection of Faith, Culture and Public Trust

Faith, spirituality and belief systems play an important role in shaping public dialogue, community engagement and organizational reputation. For communications professionals, understanding these perspectives is increasingly essential to building trust, navigating complex issues and connecting with many audiences.

The PRSA Faith & Communications Affinity Group is a professional community dedicated to advancing communications expertise among practitioners who work with faith-based organizations, interfaith networks, religiously affiliated audiences and communities where belief or non-belief influences public understanding.

Grounded in PRSA's commitment to ethical communications, inclusivity and professional excellence, the group provides opportunities for learning, collaboration and meaningful engagement across a broad range of professional disciplines.

Open to professionals of all faith traditions and perspectives, including those who do not identify with a particular faith, the group is not a forum for religious expression. Rather, it is an inclusive professional community grounded in pluralism, focused on strengthening the knowledge, skills and strategic capabilities needed to communicate effectively across different belief systems. 

Join Faith & Communications Affinity Group

Our Purpose

The Faith & Communications Affinity Group brings together public relations professionals, communications strategists and industry leaders who work with, or seek to better understand, faith-based organizations, religious communities and spiritually engaged audiences.

Representing nonprofit organizations, corporations, agencies, government and independent practice, members share a commitment to advancing ethical, informed and culturally competent communications.

Through professional development, knowledge sharing and collaboration, the group seeks to equip communicators with the tools and perspectives necessary to navigate the intersection of faith, culture, public policy and public trust.

Learn Together

Expand your expertise through professional development opportunities designed to address the distinct challenges of faith-related communications.

Programming will include quarterly webinars, roundtables, case study discussions and access to curated resources focused on:

• Religious literacy for communicators: Understanding different faith traditions, cultural perspectives and their influence on public dialogue.
• Crisis and reputation management: Navigating sensitive issues involving faith communities, religious institutions and public perception.
• Media relations and representation: Promoting accurate, balanced and informed coverage of religion and belief.
• Interfaith dialogue and community engagement: Building relationships and fostering constructive communication across different communities.
• Ethical storytelling: Applying communications best practices with integrity, cultural awareness and respect for differing perspectives.
• Strategic communications and public policy: Understanding the intersection of faith, culture and emerging issues affecting organizations and communities.
  

Connect and Collaborate

Build relationships with communications professionals who understand the opportunities and complexities of engaging faith-based and religiously affiliated audiences.

Through peer networking, mentoring, virtual discussions and opportunities to connect at PRSA events, members can exchange ideas, share experiences and develop meaningful professional relationships.

Advance Professional Excellence

Contribute to the broader communications profession by sharing insights, research, best practices and emerging trends.

The group seeks to elevate understanding of faith-related communications while promoting ethical practices, cultural competence and strategic approaches that strengthen organizational credibility and public trust.

Who Should Participate?

The Faith & Communications Affinity Group welcomes PRSA members from all professional backgrounds who have an interest in strengthening their understanding of communications involving faith, spirituality and religiously diverse communities.

Whether you work directly with a faith-based organization, advise clients navigating culturally sensitive issues, lead community engagement initiatives or simply want to expand your professional knowledge, the group offers opportunities to learn from colleagues and subject matter experts.

Join Faith & Communications Affinity Group

No particular religious affiliation or background is required to participate.

Get involved

Join the conversation. Expand your perspective. Strengthen your expertise.

Connect with a community of communications professionals committed to advancing understanding, strengthening professional skills and navigating the evolving intersection of faith, culture and public trust.

Whether you're seeking professional development, valuable connections or opportunities to contribute your expertise, the PRSA Faith & Communications Affinity Group offers a place to engage, collaborate and grow.

Join Faith & Communications Affinity Group

Interested in learning more or getting involved?

Contact Jeneen Garcia at jeneen.garcia@prsa.org.

The Faith & Communications Affinity Group is guided by experienced communications leaders representing a variety of professional backgrounds and perspectives.