Master Class in Crisis Communication

Gain expertise required to maintain the trust and confidence of critical stakeholders when things go wrong.

This in-person, two-day Master Class will focus on the business decisions, management processes and leadership skills necessary to anticipate, plan for, manage through, communicate about, and recover from crises affecting companies, brands and other complex organizations.

The Master Class will help communications professionals enhance their ability to maintain or strengthen trust when it is at risk, restore trust once it has been lost, earn a seat at the table before decisions are made, and influence both leaders and lawyers to make the right choices in a crisis.

What You’ll Learn:

• How to recognize the predictable patterns most crises follow—and anticipate how events are likely to unfold.
• Key decision-making criteria to guide what your organization should say and do during a crisis, and when to act.
• Strategies for earning public forgiveness, especially when victims are involved.
• How to build a strong, proactive crisis plan before a crisis strikes.
• How to gain executive and legal support for strong, effective crisis plans and procedures.

Participants Will Receive:

• A copy of “The Agony of Decision: Mental Readiness and Leadership in a Crisis,” which will serve as the source book for the Master Class.
• A certificate of completion.

Who Is This For:

This Master Class is designed for professionals who have significant (five years or more) experience in corporate communications, reputation management, public relations and marketing or brand communications.

Format:

In-class instruction, role-play and written exercises designed to help participants master strategic concepts, their application and industry best practices through real-world scenarios.