2025 Health Academy Conference
Washington, D.C.
Oct. 27-28, 2025
Health Academy Conference
Be part of the PRSA 2025 Health Academy Conference
A widely attended event recognized for outstanding networking opportunities and targeted programming that addresses issues facing public relations and communications professionals involved in the health care industry.
Co-located again this year with PRSA ICON, the Health Academy section conference will be held at the Washington Hilton.
Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009
Schedule at a Glance
Schedule at a Glance
Monday, Oct. 27
7:00 a.m.–7 p.m.
Registration
8:30 a.m.–8:45 a.m.
Conference Open
Welcoming Remarks
8:45 a.m.–9:30 a.m.
Keynote Address
9:45 a.m.–10:45 a.m.
Breakout Session
Navigating Complex Communications: Balancing Transparency and Confidentiality
9:45 a.m.–10:45 a.m.
Breakout Session
How Should Institutions Respond to Allegations of Misconduct?
11 a.m.–12:00 p.m.
Breakout Session
Today’s Health Care Newsroom: Effective Use of Video for Health Care Organizations
11 a.m.–12 p.m.
Breakout Session
Unlocking Patient & Executive Storytelling to Foster Trust Among Health Care Stakeholders
12:15 p.m.–1:30 p.m.
Lunch Keynote
Confessions of a (recovering?) workaholic
1:45 p.m.–2:45 p.m.
Breakout Session
Making the Ask Matter: Building Strategic Government Partnerships for Impact
1:45 p.m.–2:45 p.m.
Breakout Session
From Policy to PR: Elevating UNE’s Medical Programs in a Politically Charged Climate
3 p.m.–4 p.m.
Breakout Session
Breathing New Life into an Annual Communications Campaign: A Case Study
3 p.m.–4 p.m.
Breakout Session
Advancing Chronic Disease Prevention and Management: A Grassroots Trusted Messenger Campaign
Tuesday, Oct. 28
8 a.m.–5 p.m.
Registration
8:30 a.m.–8:45 a.m.
Conference Open: Welcoming Remarks
8:45 a.m.–9:30 a.m.
Keynote Address
9:45 a.m.–10:45 a.m.
Breakout Session
The Digital Trifecta: Where Web, Social and Email Intersect
9:45 a.m.–10:45 a.m.
Breakout Session
Empowering Public Health Ambassadors in a Post-Pandemic Era
11:15 a.m.–12:15 p.m.
Breakout Session
Media Relations in 2026 and Beyond
11:15 a.m.–12:15 p.m.
Breakout Session
Life Sciences Panel
12:15 p.m.–1:30 p.m.
Closing Lunch & Keynote
Agenda
Agenda
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Hotel Info
Hotel Info
Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009
Stay in the heart of Dupont Circle and Adams Morgan
Discover a contemporary urban retreat located in the heart of D.C.'s most desirable neighborhoods. Steeped in history, our hotel has hosted presidents, notable figures, and prestigious events since 1965. Enjoy a seasonal outdoor heated pool with spectacular views of the Washington Monument. Discover local flavors in four exceptional on-site dining venues. We offer over 118,000 square feet of meeting and event space.
There are countless things to see and do during your visit to the nation’s capital - even during a government shutdown!
Discover all there is to do in DC right now.
Sponsors
Title Sponsor
Supporting Sponsors
