2025 Health Academy Conference
Washington, D.C.
Oct. 27-28, 2025
Health Academy Conference
Be part of the PRSA 2025 Health Academy Conference
A widely attended event recognized for outstanding networking opportunities and targeted programming that addresses issues facing public relations and communications professionals involved in the health care industry.
Co-located again this year with PRSA ICON, the Health Academy section conference will be held at the Washington Hilton.
Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009
Registration Info
Conference Rates
| Health Academy Conference | ||
|---|---|---|
| Member Type | Saver Rate Before 9/5/2025 | Standard Rate After 9/5/2025 |
| Section Member | $1,145 | $1,395 |
| PRSA Member | $1,245 | $1,495 |
| Non-Member | $1,595 | $1,845 |
| Health Academy Conference + ICON | ||
| Member Type | Saver Rate Before 9/5/2025 | Standard Rate After 9/5/2025 |
| Section Member | $2,450 | $2,850 |
| PRSA Member | $2,500 | $2,900 |
| Non-Member | $2,995 | $3,395 |
Schedule at a Glance
Schedule at a Glance
Monday, Oct. 27
7:00 a.m.–7 p.m.
Registration
8:30 a.m.–8:45 a.m.
Conference Open
Welcoming Remarks
8:45 a.m.–9:30 a.m.
Keynote Address
9:45 a.m.–10:45 a.m.
Breakout Session
Navigating Complex Communications: Balancing Transparency and Confidentiality
9:45 a.m.–10:45 a.m.
Breakout Session
How Should Institutions Respond to Allegations of Misconduct?
11 a.m.–12:00 p.m.
Breakout Session
Today’s Health Care Newsroom: Effective Use of Video for Health Care Organizations
11 a.m.–12 p.m.
Breakout Session
Unlocking Patient & Executive Storytelling to Foster Trust Among Health Care Stakeholders
12:15 p.m.–1:30 p.m.
Lunch Keynote
Making the Case for Communications in the C-Suite
1:45 p.m.–2:45 p.m.
Breakout Session
Making the Ask Matter: Building Strategic Government Partnerships for Impact
1:45 p.m.–2:45 p.m.
Breakout Session
From Policy to PR: Elevating UNE’s Medical Programs in a Politically Charged Climate
3 p.m.–4 p.m.
Breakout Session
Breathing New Life into an Annual Communications Campaign: A Case Study
3 p.m.–4 p.m.
Breakout Session
Advancing Chronic Disease Prevention and Management: A Grassroots Trusted Messenger Campaign
Tuesday, Oct. 28
8 a.m.–5 p.m.
Registration
8:30 a.m.–8:45 a.m.
Conference Open: Welcoming Remarks
8:45 a.m.–9:30 a.m.
Keynote Address
9:45 a.m.–10:45 a.m.
Breakout Session
The Digital Trifecta: Where Web, Social and Email Intersect
9:45 a.m.–10:45 a.m.
Breakout Session
Empowering Public Health Ambassadors in a Post-Pandemic Era
11:15 a.m.–12:15 p.m.
Breakout Session
Media Relations in 2026 and Beyond
11:15 a.m.–12:15 p.m.
Breakout Session
Life Sciences Panel
12:15 p.m.–1:30 p.m.
Closing Lunch & Keynote
Agenda
Agenda
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Hotel Info
Hotel Info
Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009
Stay in the heart of Dupont Circle and Adams Morgan
Discover a contemporary urban retreat located in the heart of D.C.'s most desirable neighborhoods. Steeped in history, our hotel has hosted presidents, notable figures, and prestigious events since 1965. Enjoy a seasonal outdoor heated pool with spectacular views of the Washington Monument. Discover local flavors in four exceptional on-site dining venues. We offer over 118,000 square feet of meeting and event space.
PRSA has reserved a limited number of rooms in the following hotels at special conference rates.
Washington Hilton
Main Conference Hotel
Professional Rate | Student Rate |
Generator Washington D.C
Located across the street from Hilton
Special Conference Rate
King: $159 | Private 4 Bed Room: $179
(Select nights only. Limited number of rooms remaining.)