PRSSA ICON 2025
Washington, D.C.
Oct. 27-30, 2025
PRSSA ICON 2025
Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009
ICON is the largest annual Conference for communications, marketing and public relations in the US. This event brings together hundreds of students and professionals from around the world for professional development and networking.
Attendees will get to hear from the leading industry experts, network with other students as well as practitioners currently working in the field and attend PRSA ICON general sessions in addition to an impressive lineup of speakers on the student-centered agenda.
PHOTOS FROM PRSSA ICON 2024
Registration Info
Student Conference Rates
Register now for the best available price.
| Registration Type | Saver Rate 1/1/2025 – 9/5/2025 | Standard Rate After 9/5/2025 |
|---|---|---|
| PRSSA Member | $400 | $440 |
| PRSSA Faculty Adviser | $400 | $440 |
| PRSSA Faculty Adviser + Educators Academy Summit | $515 | $565 |
| Non-PRSSA Member | $455 | $495 |
Schedule-at-a-Glance
Note PRSSA ICON programming starting on Monday, October 27.
Schedule-at-a-Glance
Monday, Oct. 27
7 a.m.–7 p.m.
ICON Registration
11:30 a.m.–1:30 p.m.
PRSSA Awards Ceremony Lunch: DC Classics
2–3:30 p.m.
PRSSA Keynote Address: The Impact of Communication, Advocacy, and Negotiation on Legacy
5–6:30 p.m.
PRSSA Welcome Reception: ICON's Night at the Museum
Tuesday, Oct. 28
8 a.m.–5 p.m.
ICON Registration
8 a.m.–5 p.m.
ICON Products & Exhibit Hall
9:30–11:30 a.m.
PRSSA Connect With Champions Breakfast
1–2:45 p.m.
ICON Opening General Session
3:15–4:15 p.m.
ICON Professional Development Workshops Set 1
4:15–5 p.m.
ICON Open Networking and Refreshments in the Products & Exhibit Hall**
5–6 p.m.
ICON Professional Development Workshops Set 2
7–9 p.m.
ICON Opening Reception**
Wednesday, Oct. 29
7:30 a.m.–5 p.m.
ICON Registration
7:30 a.m.–3 p.m.
ICON Products & Exhibit Hall
7:30–8:30 a.m.
ICON Breakfast in the Products & Exhibit Hall**
8:30–10 a.m.
ICON General Session
10–10:45 a.m.
ICON Open Networking and Refreshments in the Products & Exhibit Hall
10:45–11:45 a.m.
ICON Professional Development Workshops Set 3
12–1 p.m.
ICON Professional Development Workshops Set 4
1–2:30 p.m.
ICON Networking Luncheon**
1:15–2:30 p.m.
PRSSA Leadership Recognition Luncheon***
1:30–4 p.m.
PRSSA Career Development Expo***
2:30–3 p.m.
ICON Open Networking and Refreshments with the Exhibitors**
3–4 p.m.
ICON Professional Development Workshops Set 5
4:15–5:15 p.m.
ICON Professional Development Workshops Set 6
5:15–7:15 p.m.
ICON Diversity, Equity and Inclusion Celebration
Thursday, Oct. 30
7:30 a.m.–11 a.m.
ICON Registration
7:30 a.m.–11 a.m.
ICON Products & Exhibit Hall
7:30–8:30 a.m.
ICON Breakfast in the Products & Exhibit Hall**
8:30–9:30 a.m.
ICON Professional Development Workshops Set 7
9:45–10:45 a.m.
ICON Professional Development Workshops Set 8
11–12:30 p.m.
ICON Closing General Session
* Open to all. Additional registration fees apply.
** Open to Full Package PRSA ICON (Professional) Registrants Only.
*** Open only to PRSSA Students and Student Advisers
Agenda
PRSSA ICON programming starts on Monday, October 27.
Please refer to the Schedule-at-a-Glance for details.
The agenda below reflects the full ICON schedule. While you are welcome to attend any general or breakout session, please note that the Emerging Professionals track, designed by the PRSSA Conference Committee, is specifically tailored to students.
PRSSA ICON 2025 Agenda
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Hotel Info
Hotel Info
Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009
Stay in the heart of Dupont Circle and Adams Morgan
Discover a contemporary urban retreat located in the heart of D.C.'s most desirable neighborhoods. Steeped in history, our hotel has hosted presidents, notable figures, and prestigious events since 1965. Enjoy a seasonal outdoor heated pool with spectacular views of the Washington Monument. Discover local flavors in four exceptional on-site dining venues. We offer over 118,000 square feet of meeting and event space.
PRSA has reserved a limited number of rooms in the following hotels at special conference rates.
Washington Hilton
Main Conference Hotel
Professional Rate | Student Rate |
Generator Washington D.C
Located across the street from Hilton
Special Conference Rate
King: $159 | Private 4 Bed Room: $179
(Select nights only. Limited number of rooms remaining.)