PRSSA ICON 2025
Washington, D.C.
Oct. 27-30, 2025

 

PRSSA ICON 2025


Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009

 

ICON is the largest annual Conference for communications, marketing and public relations in the US. This event brings together hundreds of students and professionals from around the world for professional development and networking.

Attendees will get to hear from the leading industry experts, network with other students as well as practitioners currently working in the field and attend PRSA ICON general sessions in addition to an impressive lineup of speakers on the student-centered agenda.

PHOTOS FROM PRSSA ICON 2024

group of students at PRSSA ICON 2024
student at PRSSA ICON 2024 flashing peace sign
group of students at PRSSA ICON 2024
speaker at PRSSA ICON 2024
students at PRSSA ICON 2024
students taking  selfies at PRSSA ICON 2024
students at PRSSA ICON 2024
group of celebratory students at PRSSA ICON 2024
speaker at PRSSA ICON 2024
students with award at PRSSA ICON 2024
PRSSA-ICON-2024-1
group of students holding certificates at PRSSA ICON 2024

 

SPONSORSHIP OPPORTUNITIES


 

Jay Goldberg
Sales and Brand Partnerships Director
James G. Elliott Company
j.goldberg@jgeco.com
O: (917) 421-9070
C: (917) 733-3355

Mike Runkle
Manager, Chicago Office
James G. Elliott Company
m.runkle@jgeco.com
(312) 348-1210

 

Registration Info

Student Conference Rates

Register now for the best available price.

Registration TypeSaver Rate
1/1/2025 – 9/5/2025
Standard Rate
After 9/5/2025
PRSSA Member$400$440
PRSSA Faculty Adviser$400$440
PRSSA Faculty Adviser + Educators Academy Summit$515$565
Non-PRSSA Member$455$495

Schedule-at-a-Glance


Note PRSSA ICON programming starting on Monday, October 27.

Schedule-at-a-Glance

Monday, Oct. 27

7 a.m.–7 p.m.
ICON Registration

Specific schedule times for Monday's events are TBD

Leadership Rally (For Incoming Leaders Only)

Association/Nonprofit Section Conference Day 1 (Off-site)*

Health Academy Section Conference Day 1 *

PRSSA Awards Ceremony***

PRSSA Keynote Session***

PRSSA Opening Reception***



Tuesday, Oct. 28

8 a.m.–5 p.m.
ICON Registration

8 a.m.–5 p.m.
ICON Products & Exhibit Hall

TBD–TBD
Association/Nonprofit Section Conference Day 2*

TBD–TBD
Health Academy Section Conference Day 2*

8 a.m.–12 p.m.
ICON Pre-Conference Half Day Seminars* (3)

TBD–TBD
Champions for PRSSA***

1–2:45 p.m.
ICON Opening General Session

3:15–4:15 p.m.
ICON Professional Development Workshops Set 1

4:15–5 p.m.
ICON Open Networking and Refreshments in the Products & Exhibit Hall**

5–6 p.m.
ICON Professional Development Workshops Set 2

7–9 p.m.
ICON Opening Reception**



Wednesday, Oct. 29

7:30 a.m.–5 p.m.
ICON Registration

7:30 a.m.–3 p.m.
ICON Products & Exhibit Hall

7:30–8:30 a.m.
ICON Breakfast in the Products & Exhibit Hall**

8:30–10 a.m.
ICON General Session

10–10:45 a.m.
ICON Open Networking and Refreshments in the Products & Exhibit Hall

10:45–11:45 a.m.
ICON Professional Development Workshops Set 3

12–1 p.m.
ICON Professional Development Workshops Set 4

1–2:30 p.m.
ICON Networking Luncheon**

TBD–TBD
PRSSA Leadership Recognition Luncheon***

1:30–4 p.m.
PRSSA Career Development Expo***

2:30–3 p.m.
ICON Open Networking and Refreshments with the Exhibitors**

3–4 p.m.
ICON Professional Development Workshops Set 5

4:15–5:15 p.m.
ICON Professional Development Workshops Set 6

5:15–7:15 p.m.
ICON Diversity, Equity and Inclusion Celebration



Thursday, Oct. 30

7:30 a.m.–11 a.m.
ICON Registration

7:30 a.m.–11 a.m.
ICON Products & Exhibit Hall

7:30–8:30 a.m.
ICON Breakfast in the Products & Exhibit Hall**

8:30–9:30 a.m.
ICON Professional Development Workshops Set 7

9:45–10:45 a.m.
ICON Professional Development Workshops Set 8

11–12:30 p.m.
ICON Closing General Session


* Open to all. Additional registration fees apply.
** Open to Full Package PRSA ICON (Professional) Registrants Only.
*** Open only to PRSSA Students and Student Advisers

Agenda


PRSSA ICON programming starts on Monday, October 27.
Please refer to the Schedule-at-a-Glance for details.

The agenda below reflects the full ICON schedule. While you are welcome to attend any general or breakout session, please note that the Emerging Professionals track, designed by the PRSSA Conference Committee, is specifically tailored to students.

PRSA ICON 2025 Agenda

Loading...

Hotel Info

Hotel Info

Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009

exterior of Washington Hilton hotel at dusk


Stay in the heart of Dupont Circle and Adams Morgan

Discover a contemporary urban retreat located in the heart of D.C.'s most desirable neighborhoods. Steeped in history, our hotel has hosted presidents, notable figures, and prestigious events since 1965. Enjoy a seasonal outdoor heated pool with spectacular views of the Washington Monument. Discover local flavors in four exceptional on-site dining venues. We offer over 118,000 square feet of meeting and event space.

 

PRSA has reserved a limited number of rooms in the following hotels at special conference rates.

 



Washington Hilton

Main Conference Hotel

Professional Rate
$289 single/double

Book now! 

Student Rate
$275 single/double/triple/quad

Book now!

 



Generator Washington D.C

Located across the street from Hilton

Special Conference Rate
King: $159 | Private 4 Bed Room: $179

Book now!