PRSSA ICON 2025
Washington, D.C.
Oct. 27-30, 2025
PRSSA ICON 2025
Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009
ICON is the largest annual Conference for communications, marketing and public relations in the US. This event brings together hundreds of students and professionals from around the world for professional development and networking.
Attendees will get to hear from the leading industry experts, network with other students as well as practitioners currently working in the field and attend PRSA ICON general sessions in addition to an impressive lineup of speakers on the student-centered agenda.
PHOTOS FROM PRSSA ICON 2024












Registration Info
Student Conference Rates
Registration Type | Standard Rate | Single Day Rate* |
---|---|---|
PRSSA Member | $440 | $200 |
PRSSA Faculty Adviser | $440 | $200 |
PRSSA Faculty Adviser + Educators Academy Summit | $565 | N/A |
Non-PRSSA Member | $495 | $235 |
*single day rate is available for Monday, Tuesday or Wednesday
Agenda
PRSSA ICON programming starts on Monday, October 27.
Please refer to the Schedule-at-a-Glance for details.
The agenda below reflects the full ICON schedule. While you are welcome to attend any general or breakout session, please note that the Emerging Professionals track, designed by the PRSSA Conference Committee, is specifically tailored to students.
PRSSA ICON 2025 Agenda
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Hotel Info
Hotel Info
Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009
Stay in the heart of Dupont Circle and Adams Morgan
Discover a contemporary urban retreat located in the heart of D.C.'s most desirable neighborhoods. Steeped in history, our hotel has hosted presidents, notable figures, and prestigious events since 1965. Enjoy a seasonal outdoor heated pool with spectacular views of the Washington Monument. Discover local flavors in four exceptional on-site dining venues. We offer over 118,000 square feet of meeting and event space.
There are countless things to see and do during your visit to the nation’s capital - even during a government shutdown!
Discover all there is to do in DC right now.
PRSA has reserved a limited number of rooms in the following hotels at special conference rates.
Washington Hilton
Main Conference Hotel
LIMITED QUANTITY LEFT
The deadline to book sleeping rooms at the Washington Hilton is October 8, or when rooms sell out.
Use the links below to book your room at the Washington Hilton.
Professional Rate | Student Rate |
Generator Washington D.C
Located across the street from Hilton
SOLD OUT
Special Conference Rate
King: $159 | Private 4 Bed Room: $179
(Deadline is September 18. Select nights only. Limited number of rooms remaining.)