AI Prompting 101
A “Start Here” Guide for Professional Communicators
Assembled by a group of practicing communicators, with the support of PRSA, this guide is designed to help communications professionals at any organization advance their AI journey.
PROMISE & PITFALLS:
The Ethical Use of AI
For Public Relations Practitioners | Version 2.0
This new edition provides practical, easy-to-apply guidance for communicators using AI responsibly — with updated frameworks for transparency, governance, and accountability.
These guides are available as a free resource for PRSA members.
Non-members can access the guides by completing the form below.
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VIDEO SERIES
AI Tools for the Modern Communicator:
Technology, Ethics and Future Trends
This PRSA video series explores the transformative role of AI in public relations, offering insights into ethical considerations, practical tools, and the future of this transformative technology.
Each of the modules covers key topics such as the distinctions between generative and predictive AI, the impact of AI on workforce engagement, and AI's role in reshaping communication strategies. Attendees will learn about AI tools, ethics in AI usage, and the evolving regulatory landscape.
Guidelines, Tips and Best Practices
Strategies & Tactics
The Importance of Integrating AI Ethics Into the College Curriculum
September 2024
Strategies & Tactics
