Generative AI for PR Counselors


In recent months, new developments in generative artificial intelligence (AI) have been emerging at breakneck speed — captivating the curiosity of consumers and agencies alike. While tools like ChatGPT, DALL·E 2, and Google’s Bard create a world of opportunities, they also introduce a host of pressing legal and practical risks.

In this session, Davis+Gilbert attorneys will cover how these new technologies—built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.

Key takeaways from this webinar include:

  • Best practices for considering the usage of generative AI applications as business tools.
  • Deeper understanding of how to use generative AI while minimizing potential legal liabilities and infringement claims.
  • Insights into how client contracts may need to take into account the use of generative AI.
Hosted by the Counselors Academy Section and available to all PRSA members.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




Communication Strategy, Counselors Academy, Emerging Trends, On-Demand, Special Interests, Webinar

Recording Date

June 21, 2023