A Conversation on Managing the Ethics of AI
By Dianne Danowski Smith, APR, Fellow PRSA
November-December 2023
PR professionals have many questions on AI use.
Here are just a few. How is AI rolling out in your company, organization or classroom? How does its use affect our communications strategies and tactics? What is AI’s impact on our branding, voice and human dynamics? How can PR leaders create such important conversations at their organizations, to achieve real outcomes and brace for the coming wave of rapid change?
To find answers to these questions, I talked with Janet Johnson, co-founder of the AI Governance Group, a technologist for marketers and marketer for technologists who also teaches PR strategy at Portland State University in Portland, Ore.
Here, she shares insights about the rationale and ethical use of AI in business and beyond.
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Dianne Danowski Smith, APR, Fellow PRSA
Dianne Danowski Smith, APR, Fellow PRSA, owns her firm, Publix Northwest PR + PA. She works with clients in almost every sector and industry providing strategic counsel, implementation and training/coaching. She’s active in the PRSA Oregon Chapter’s leadership as well as the College of Fellows.
