Previous Issues

  • MAY21 COVER Crisis Management: Expecting the Unexpected | May 2021
    • Thoughts on leading with empathy
    • Guidelines for employers to safeguard reputation
    • Steps for building trust with key audiences
    • Insights on developing an inclusive crisis comms plan
    • Tips for hosting virtual strategic planning sessions
    • Hiring lessons learned from the COVID-19 era

  • April COVER copy Internal Comms for Employees Near and Far | April 2021
    • Ways to build a solid internal comms strategy
    • Steps to create a data-driven communication audit
    • Tips for leveraging the high-stakes presentation
    • Considerations for discussing vaccinations
    • Ideas on explaining a résumé gap
    • Highlights from a pandemic-era APR celebration

  • March21_COVER A New Era for Networking | March 2021
    • Tactics for forging professional connections today
    • Insights on making the most of volunteering
    • Thoughts on creating an empathetic culture
    • Pointers on refreshing your résumé
    • Tips on reaching Hispanic influencers
    • Leadership advice from Golin CEO Matt Neale

  • Cover Art The Art of Storytelling | February 2021
    • Lessons about cultural sensitivities in language
    • Insights on storytelling in leadership communications
    • Thoughts from new PRSA CEO Linda Thomas Brooks
    • Considerations for employee vaccine programs
    • Tips on coping with stress
    • Strategies for communications in a successful bankruptcy

  • New Cover Art Looking Ahead to a New Year | January 2021
    • 2021 trends for communicators to watch
    • Tips for job searching in the COVID-19 era
    • Ideas for improving virtual and hybrid conferences
    • Latinx lessons from Election 2020
    • Ways to limit after-hours work conversations
    • Insights from PRSA's 2021 Chair Michelle Olson, APR

  • NovDec2020 ICON Recap | November-December 2020
    • Highlights from PRSA's first virtual conference
    • Insights from the Best of Silver Anvil recipient
    • Tips for having difficult conversations
    • Pointers on reaching the Hispanic market
    • Ways to lead during uncertain times
    • Ideas for mentoring and building team culture

  • October Cover Art Career Development | October 2020
    • Thoughts on career success in 2021
    • Ideas for bringing racial equity to public relations
    • Pointers on providing quality job references
    • Tips for decluttering your digital world
    • Plans for keeping your remote workers engaged
    • Insights from PRSSA President Carolyn Lok
  • SEPT20 COVER The Tech & Social Issue | September 2020
    • Ideas for managing up during COVID-19
    • Thoughts on supporting your team's emotional health
    • Tips for hosting an online meeting like an expert
    • Details on PRSA's 2020 Ethics Month
    • Insights from Pfizer's chief public affairs officer
    • Best practices for measuring your PR success

  • JulyAug2020 _Cover Health & Wellness | July-August 2020

    Insights for taking action on workplace equality
    • Plans to expand your company's wellness outlook
    • Tips for maintaining a strong work culture remotely
    • Ideas on overcoming presentation anxiety
    • Thoughts on trust and transparency during crises
    • Best brand practices for TikTok

  • SandT-June20-cover Crisis Management | June 2020
    In our June 2020 edition, you’ll find:
    • Tips for overcoming Zoom fatigue
    • Plans for a post-coronavirus world
    • Insights from J&J's global CCO
    • Thoughts on how COVID-19 is changing crisis planning
    • Highlights from Social Media Week 2020

    • Best practices for LGBTQ inclusion

  • SandT-May20-cover Leadership During a Time of Social Distancing | May 2020

    Insights for leading during the COVID-19 crisis
    Guidelines on hiring in uncertain times
    Tips on managing well-being in the virtual workplace
    Lessons about becoming a trusted adviser
    Tools to counter the fight-or-flight response
    Inspiration from the High Museum of Art comms. director

  • Social Purpose (April 2020) Social Purpose | April 2020

    Insights on building purpose-driven brands
    • Considerations for a career in public sector PR
    • Highlights of the San Diego Zoo's inspired programming for children and wildlife
    • Thoughts on the future of working from home
    • Tips for the best social media post lengths

  • ed_note Internal Communications | March 2020

    • Guidelines for effective employee communications
    • Tips to manage workplace conflict
    • Pointers on attending job fairs
    • Ideas for strengthening organizational culture

    • Insights from awards season speeches

  • Feb2020 Cover Writing & Storytelling | February 2020

    Key secrets to becoming a master storyteller 
    • The virtues of a "Marie Kondo" approach to presentations and writing 
    • Tips for self-publishing textbooks and creating winning listicles 
    • An interview with the director of strategic communications at Scripps Institution of Oceanography
    • A guide to understanding mental health in the workplace

  • January_cover PR in the New Year | January 2020

    • Outlooks and advice on the new year, and new decade, for communicators and PR workplaces
    • Tips for improving your writing skills in 2020
    • Why it's important to use your sick days and paid time off
    • The debut of columns "D&I Explained," "Workplace Wellness" and "Business Class"
    • A look at what brands can learn about relevance and longevity from the career of Jennifer Lopez 

  • cover #PRSAICON Recap | December 2019

    Highlights from the 2019 International Conference
    Interviews with legendary reporter Bob Woodward, intrepid journalist Laura Ling and Microsoft communications executive Frank X. Shaw
    A look at the world's next age group: Generation Alpha
    Lessons PR pros can learn from Mr. Rogers
    A guide to working remotely in coffee shops

  • Cover2 Leadership | November 2019

    Tips on giving executive presentations
    Strategies for helping teams through staffing changes
    A primer on how to tackle the challenges of being a new pro
    A story on a Charleston hospital's crisis response to Hurricane Dorian
    A guide for business travelers dealing with canceled or delayed flights




  • october_cover Corporate Communications | October 2019

    Stories on the current state of corporate communications
    Tips for launching an e-newsletter
    Interviews with the Chair of PRSA's Diversity & Inclusion Committee and the CEO of Hill + Knowlton Strategies 
    A look-back at 30 years for the College of Fellows
    A guide to becoming a better notetaker


  • UPDATED_cover The Culture Issue | September 2019

    • Stories on how to create, maintain and attract new employees with a strong company culture
    • Rules for giving presentations on sensitive topics 
    • Tips on communicating with remote and deskless workers
    • A 2019 International Conference preview, featuring interviews with legendary reporter Bob Woodward, intrepid journalist Laura Ling and Micrsoft exec Frank X. Shaw
    • A profile on PRSSA's National President
  • Aug2019 The Best of Silver Anvils | August 2019

    Highlights from the 2019 Silver Anvil Awards, including an interview with host Chef Jeff Henderson
    Case studies on winning campaigns, such as Michelin's tire safety outreach and Ketchum's Hurricane Maria relief effort
    An exclusive Q-and-A with the editor of the AP Stylebook
    A deep dive into the history of the 'Virginia Is for Lovers' campaign
    A primer on overcoming the 'Sunday Scaries'
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