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AI Horizons | November-December 2025

In our November-December issue, you'll find:

• Tips for aligning SEO basics with GEO best practices

• Key takeaways from ICON 2025
• Strategies to prepare students for an AI-driven workplace
• A case study on Goodyear’s blimp centennial
• Ideas for giving recognition this holiday season
• Steps to prevent and recover from burnout



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Tech & Innovation How to Optimize for Different Generative Engines

Health & Wellness From Burnout to Breakthrough: 3 Strategies for PR Pros

Case Study How Goodyear’s Comms Team Marked 100 Years of the Blimp

Profiles in PR PRSA's PR Pro of the Year: Dominic K. Hawkins II on Advocacy and Impact

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