How Generative AI Is Reshaping PR
By Monique Farmer, APR
November-December 2025
Let’s tell the truth. You didn’t climb to the top of the communication game by accident. You’ve launched campaigns under pressure, balanced organizational priorities with grace and translated vision into language that moves people. You’ve earned your influence.
But here’s the thing: Influence that isn’t evolving starts to rust. And in 2025, the pressure to evolve is staring veteran communicators straight in the face — with two letters, AI.
Now, before you roll your eyes or brace for a robot takeover, let me reframe this moment. The real story isn’t that AI is coming for your job. The story is that AI is here to elevate the parts of your job that truly matter. And if you’re leading communications for a massive organization — juggling culture, compliance and crises — AI might just be your newest strategic partner.
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Monique Farmer, APR
Monique Farmer, APR, runs a PR/Communication Consultancy, Avant Solutions, and is the creator of Anvil Ready, an online communication strategy builder that aids the communication professional in creating communication plans. She teaches at the University of Texas at Austin. Farmer spent 12 years working in the federal government prior to working in corporate communications for ConAgra Foods (now ConAgra Brands), then leading communication strategy for Nebraska’s largest school district. In March 2024, she published her first book, Chart Your Path: A 9-step Method to Getting Unstuck.
