October 18-20, 2026
Orlando, Florida

 

Launching in:

00

Days

00

Hours

00

Minutes

00

Seconds

ICON 2026

ICON 2026

Join us in Orlando for the largest and most iconic PR & Comms event of the year!

Super Saver Rate
Ends March 2
Regular Rate
PRSA Member$1,505$2,005
Nonmember$1,905$2,405

Special 2025 Rate — Ends Dec. 31, 2025

Call for Presentations

Call for Presentations

We’re excited to share that the Call for Presentations for ICON is now open!

This is your opportunity to step into the spotlight and share your expertise, innovative ideas, and real-world experiences with a highly engaged community of PR and Communications professionals. Whether you have a bold new perspective, a proven strategy, or a compelling story to tell, we want to hear from you.

Presenting at ICON allows you to contribute to meaningful industry conversations, showcase your work, and inspire peers across the profession. If you’re passionate about shaping the future of PR and communications, we encourage you to submit a proposal.

We can’t wait to see your ideas and build an inspiring program together!

Submit Your Presentation

The Call for Presentations closes on March 4 at 11:59 p.m. ET.

What We’re Looking For

Impact That Matters

Show results-driven strategies with measurable outcomes that solve real organizational challenges from reputation and risk management to crisis response, stakeholder engagement, and brand positioning.

Fresh, Forward-Thinking Ideas

Bring bold perspectives that challenge the status quo and reflect emerging trends shaping the future of PR and communications.

Engaging by Design

From panels and fireside chats to interviews and hands-on sessions, we welcome a variety of formats. Show us how you’ll actively involve the audience while delivering meaningful, high-value insights.

Actionable Takeaways

Equip participants with practical strategies they can apply immediately, leaving them inspired and ready to act.

Keep It Focused

  • Submit no more than two proposals for consideration.
  • Limit of four presenters total, including the moderator.

    Presentations should fit in one of the following conference learning tracks:

    1. Data & Measurement
      Analytics and large-volume data to optimize the performance of your campaigns and demonstrate the fully integrated decision-making of your communication strategies for ongoing efficiency.

    2. Digital Communications
      Technical skills across the digital communication landscape, concentrated on interests within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

    3. Emerging Trends & Technology
      Focuses on the latest innovations, tools and disruptors that are reshaping and revolutionizing how organizations engage with their audiences, measure the effectiveness of campaigns, develop and distribute content, manage reputation, handle crisis communications and continue to impact society.

    4. Environmental, Social, and Governance (ESG)
      Best practices and training that highlight an organizational approach to initiatives that can positively impact society and deliver environmental and social benefits.

    5. Leadership & Management
      Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.

    6. Marketing Communications
      Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.

    7. Reputation & Crisis Management
      Communication strategies, case studies and resources with advanced perspectives in reputation management, as well as crisis communication, via defined approaches for developing programs to leverage the success of your organization.

    8. Special Interests
      Methods to address the needs of specific audiences and topics such as ethics, DE&I, global business and education, plus guidance on Accreditation.

    9. Tools & Techniques
      Skill-building training for messaging, writing, relationship building, pitching, word of mouth, speechwriting, and storytelling tools and techniques.

    FAQS

     

    What information will I need to submit?

    • Shorty and catchy session title
    • Presentation Information
    • Learning Objectives (minimum of three)
    • Presenter Information
    • Co-presenter Information (if applicable, maximum of four presenters total including moderator)

    When will I find out if my proposal has been accepted?

    All proposals will go through a formal review, and PRSA will let you know if your presentation has been accepted by late spring.

    Who reviews my proposal?

    All proposals will be shared randomly with a panel of judges that are PRSA members drawn from past PRSA chairs, PRSA leadership, College of Fellows, Silver Anvil judges and other senior-level communication professionals.

    What is an APR Learning Opportunity?

    Presentations which help APR (Accredited in Public Relations) candidates in their review of topics relevant to the Examination process, may be designated as APR Learning Opportunities. To qualify, presentations must cover the knowledge, skills and abilities (KSAs) in the APR Exam. A detailed description of the subsets of KSAs, can be found here. The presenter or at least one co-presenter must have an APR. All APR Learning Opportunity selections are subject to approval.

    How do I register to attend ICON 2026?

    If selected as an ICON speaker, you will be encouraged to register for the Full Conference Pass at the Saver Rate.

    Please note that speakers are not required to register for the conference. Speakers who choose not to register will receive a special badge at onsite registration that provides access only to the room(s) where they are presenting on the day(s) of their session(s).

     

    Speaker Registration Pricing

    SpeakerRegistration RateDeadlineSavings
    PRSA Member Saver Rate$6959/4/2026$1,310
    Nonmember Saver Rate$1,0959/4/2026$1,310
    PRSA Member Regular Rate$945After 9/4/2026$1,060
    Nonmember Regular Rate$1,345After 9/6/2026$1,060

    Speakers are responsible for their own travel expenses but will have access to the special discounted room block rate of $269/night (plus taxes & fees) at the Orlando World Center Marriott if they book before rooms sell out. If you plan to attend, we encourage you to reserve your room now.

     

     

    Submit Your Presentation

    The Call for Presentations closes on March 4 at 11:59 p.m. ET.

    Hotel Info

    Hotel Info

    Orlando World Marriott Hotel with swimming pool

    Orlando World Center Marriott
    8701 World Center Drive
    Orlando, FL 32821

    Hotel reservations now open at special conference rates

    Reserve Now!

     

    Please note that the hotel room block deadline is September 15, 2026. Rooms must be booked on or before this date—or before they sell out. Availability is limited, so we encourage you to reserve your room soon to ensure you don’t miss out on the block.

    Partners

    Partners

    To learn more about partnership opportunities please contact:

    Alexandre Bouché
    PRSA | VP, Business Development and Alliances
    Phone: +1-212-460-0301
    120 Wall Street, 21st Floor
    New York, NY 10005
    abouche@prsa.org | www.prsa.org

     

     

    More Info about PRSA Partnership Opportunities

    For more information about sponsorship opportunities with PRSA, complete the form below to download the full 2025 PRSA Sales Prospectus.

    By submitting your information, you consent to receiving email communications from PRSA and agree to PRSA's Privacy Policy.

    ICON 2025

    2025 Agenda

    To help you preview what to expect at ICON 2026, we’re sharing last year’s 2025 agenda as a representative sample.

    Loading...

     

     

    Highlights from ICON 2025 in Washington, DC

     

    headshot of Channon Elwood

    "From insightful general sessions to specialized presentations on nonprofit communications, this experience was packed with valuable takeaways."

    - Channon Elwood
    Director of Communications
    George Snow Scholarship Fund

     

     

    • Experience the largest annual conference for communications and public relations professionals, presented by PRSA.

    • Hear inspiring keynotes from nationally recognized leaders and industry experts.

    • Choose from a wide range of breakout sessions designed to elevate your skills and expand your expertise.

    • Connect with peers, mentors, and partners through dedicated networking events and informal meet-ups.

    • Explore the latest trends in AI, ethics, media, and strategic communication shaping the future of the profession.

    "Even after attending ICON before, the energy still feels like the first: inspiring, eye-opening, and full of lessons about how #PR industry continues to evolve."

    - Uyen Ngo
    Public Relations Intern
    Dittoe Public Relations

    headshot of Uyen Ngo