October 18-20, 2026
Orlando, Florida
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ICON 2026
ICON 2026
Join us in Orlando for the largest and most iconic PR & Comms event of the year!
| Super Saver Rate Ends March 2 | Regular Rate | |
|---|---|---|
| PRSA Member | $1,505 | $2,005 |
| Nonmember | $1,905 | $2,405 |
Special 2025 Rate — Ends Dec. 31, 2025
Call for Presentations
Call for Presentations
We’re excited to share that the Call for Presentations for ICON is now open!
This is your opportunity to step into the spotlight and share your expertise, innovative ideas, and real-world experiences with a highly engaged community of PR and Communications professionals. Whether you have a bold new perspective, a proven strategy, or a compelling story to tell, we want to hear from you.
Presenting at ICON allows you to contribute to meaningful industry conversations, showcase your work, and inspire peers across the profession. If you’re passionate about shaping the future of PR and communications, we encourage you to submit a proposal.
We can’t wait to see your ideas and build an inspiring program together!
The Call for Presentations closes on March 4 at 11:59 p.m. ET.
What We’re Looking For
Impact That Matters
Show results-driven strategies with measurable outcomes that solve real organizational challenges from reputation and risk management to crisis response, stakeholder engagement, and brand positioning.
Fresh, Forward-Thinking Ideas
Bring bold perspectives that challenge the status quo and reflect emerging trends shaping the future of PR and communications.
Engaging by Design
From panels and fireside chats to interviews and hands-on sessions, we welcome a variety of formats. Show us how you’ll actively involve the audience while delivering meaningful, high-value insights.
Actionable Takeaways
Equip participants with practical strategies they can apply immediately, leaving them inspired and ready to act.
Keep It Focused
- Submit no more than two proposals for consideration.
- Limit of four presenters total, including the moderator.
Presentations should fit in one of the following conference learning tracks:
- Data & Measurement
Analytics and large-volume data to optimize the performance of your campaigns and demonstrate the fully integrated decision-making of your communication strategies for ongoing efficiency. - Digital Communications
Technical skills across the digital communication landscape, concentrated on interests within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. - Emerging Trends & Technology
Focuses on the latest innovations, tools and disruptors that are reshaping and revolutionizing how organizations engage with their audiences, measure the effectiveness of campaigns, develop and distribute content, manage reputation, handle crisis communications and continue to impact society. - Environmental, Social, and Governance (ESG)
Best practices and training that highlight an organizational approach to initiatives that can positively impact society and deliver environmental and social benefits. - Leadership & Management
Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring. - Marketing Communications
Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives. - Reputation & Crisis Management
Communication strategies, case studies and resources with advanced perspectives in reputation management, as well as crisis communication, via defined approaches for developing programs to leverage the success of your organization. - Special Interests
Methods to address the needs of specific audiences and topics such as ethics, DE&I, global business and education, plus guidance on Accreditation. - Tools & Techniques
Skill-building training for messaging, writing, relationship building, pitching, word of mouth, speechwriting, and storytelling tools and techniques.
FAQS
What information will I need to submit?
- Shorty and catchy session title
- Presentation Information
- Learning Objectives (minimum of three)
- Presenter Information
- Co-presenter Information (if applicable, maximum of four presenters total including moderator)
When will I find out if my proposal has been accepted?
All proposals will go through a formal review, and PRSA will let you know if your presentation has been accepted by late spring.
Who reviews my proposal?
All proposals will be shared randomly with a panel of judges that are PRSA members drawn from past PRSA chairs, PRSA leadership, College of Fellows, Silver Anvil judges and other senior-level communication professionals.
What is an APR Learning Opportunity?
Presentations which help APR (Accredited in Public Relations) candidates in their review of topics relevant to the Examination process, may be designated as APR Learning Opportunities. To qualify, presentations must cover the knowledge, skills and abilities (KSAs) in the APR Exam. A detailed description of the subsets of KSAs, can be found here. The presenter or at least one co-presenter must have an APR. All APR Learning Opportunity selections are subject to approval.
How do I register to attend ICON 2026?
If selected as an ICON speaker, you will be encouraged to register for the Full Conference Pass at the Saver Rate.
Please note that speakers are not required to register for the conference. Speakers who choose not to register will receive a special badge at onsite registration that provides access only to the room(s) where they are presenting on the day(s) of their session(s).
Speaker Registration Pricing
| Speaker | Registration Rate | Deadline | Savings |
|---|---|---|---|
| PRSA Member Saver Rate | $695 | 9/4/2026 | $1,310 |
| Nonmember Saver Rate | $1,095 | 9/4/2026 | $1,310 |
| PRSA Member Regular Rate | $945 | After 9/4/2026 | $1,060 |
| Nonmember Regular Rate | $1,345 | After 9/6/2026 | $1,060 |
Speakers are responsible for their own travel expenses but will have access to the special discounted room block rate of $269/night (plus taxes & fees) at the Orlando World Center Marriott if they book before rooms sell out. If you plan to attend, we encourage you to reserve your room now.
The Call for Presentations closes on March 4 at 11:59 p.m. ET.
Hotel Info
Hotel Info
Orlando World Center Marriott
8701 World Center Drive
Orlando, FL 32821
Hotel reservations now open at special conference rates
Please note that the hotel room block deadline is September 15, 2026. Rooms must be booked on or before this date—or before they sell out. Availability is limited, so we encourage you to reserve your room soon to ensure you don’t miss out on the block.
Partners
Partners
To learn more about partnership opportunities please contact:
Alexandre Bouché
PRSA | VP, Business Development and Alliances
Phone: +1-212-460-0301
120 Wall Street, 21st Floor
New York, NY 10005
abouche@prsa.org | www.prsa.org
More Info about PRSA Partnership Opportunities
For more information about sponsorship opportunities with PRSA, complete the form below to download the full 2025 PRSA Sales Prospectus.
By submitting your information, you consent to receiving email communications from PRSA and agree to PRSA's Privacy Policy.
ICON 2025
2025 Agenda
To help you preview what to expect at ICON 2026, we’re sharing last year’s 2025 agenda as a representative sample.
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Highlights from ICON 2025 in Washington, DC

"From insightful general sessions to specialized presentations on nonprofit communications, this experience was packed with valuable takeaways."
- Channon Elwood
Director of Communications
George Snow Scholarship Fund
Experience the largest annual conference for communications and public relations professionals, presented by PRSA.
Hear inspiring keynotes from nationally recognized leaders and industry experts.
Choose from a wide range of breakout sessions designed to elevate your skills and expand your expertise.
Connect with peers, mentors, and partners through dedicated networking events and informal meet-ups.
Explore the latest trends in AI, ethics, media, and strategic communication shaping the future of the profession.
