Previous Issues

Professional Growth | April 2024

• Questions to ask before every work meeting

• Tips for taking control of your professional development

• A blueprint for becoming a LinkedIn influencer

• Thoughts on cultivating collaboration in hybrid and remote teams

• The value of Accreditation in Public Relations

• A Q&A with outgoing PRSSA President Sankalp Sharma

Employee Engagement | March 2024

• Insights on employee comms in the AI age
• Keys for navigating mergers and acquisitions
• Considerations for CEOs speaking out on social issues
• Steps for following up after job interviews
• Tips for handling group presentations

Writing & Storytelling | February 2024

• Tips for writing effective ChatGPT prompts
• 5 ways to elevate your next writing project
• Thoughts on the power of stories to bring people together
• Techniques for becoming a trusted adviser
• An interview with Alex Ebanks of Essence Ventures

Preview 2024 | January 2024

• 6 communications trends on the horizon
• Thoughts on making the most of the new year
• Insights on the dangers of toxic leadership
• Tips for crafting cost-effective influencer marketing campaigns
• An interview with PRSA's 2024 Chair Joseph Abreu, APR

Tech and Social | November-December 2023

• Exploring the potential of immersive media
• Navigating employee mental health with help from tech
• AI tips for job seekers and hiring managers
• Considerations for being a more effective leader
• PR at the Country Music Hall of Fame and Museum

Diversity, Equity and Inclusion | October 2023

• Ways to infuse belonging throughout the employee lifecycle
• Steps to creating educational heritage-observance content
• Insights on making a mentoring relationship work

• Tips for successful brand-led business transformations

• Thoughts on the importance of servant leadership

Media Relations | September 2023

• Best practices for using AI in media relations

• Considerations for successful influencer campaigns

• An Ethics Month look at AI-driven PR practices

• Insights from P&G CCO Damon Jones

• Tips for prioritizing and meeting deadlines

Agency Management | August 2023

• Considerations for launching your own consultancy

• Insights on shifting to a flexible staffing model

• Thoughts on the PR agency of the future

• Ways that PR pros can counter AI misinformation

• Tips for eliminating unnecessary meetings

Health & Wellness | June-July 2023

• Tips for making mental health a priority

• Insights on imposter syndrome

• Thoughts on maintaining mindfulness

• Q&A with LGBTQ+ thought leader Ben Finzel

• New ideas for organizational recruitment strategies

Crisis Management | May 2023

• Crisis management lessons from Southwest Airlines

• Keys to authentic apologies

• Details for emergency planning

• Ideas on maintaining a diverse workforce

• Tips for understanding your target audience

• Thoughts on the most underrated phrase in leadership

Internal Comms | April 2023

• Trends shaping employee comms

• Insights on how leaders can create meaningful connections

• Tips for communicating with authenticity and care

• Ideas to make your virtual meetings a success

• Thoughts on the rise of the CCO

• Details about APR Month

The Future of Work | March 2023

• Insights on the promise and perils of ChatGPT

• Thoughts about the state of remote work

• Trends related to the modern office

• Ideas for a change-resilient workforce

• Tips on authentic messaging for Women’s History Month

• Q&A with Soon Mee Kim, chief DE&I officer, Omnicom PR Group

Writing & Storytelling | February 2023

• Formulas to fuel your next writing project

• Pointers for more powerful presentations

• Ideas for communicating messages that matter

• Thoughts on using ChatGPT

• Advice on trimming bureaucratic jargon

• Tips for perfecting your elevator pitch

Preview 2023 | January 2023

• Trends for communicators to anticipate in 2023
• Tips for crafting and promoting ESG messages
• Insights on building leader communications skills
• New ideas for old meetings and gatherings
• Advice on launching your own consultancy
• An interview with PRSA's 2023 Chair Michelle Egan

Leadership | November-December 2022

• Hiring trends to track in 2023

• Thoughts on becoming a better leader

• Insights from UCLA's vice chancellor for strategic comms

• Tips for embracing a culture of gratefulness

• Advice on mastering the creative process

• Observations on creating a trusted brand

Culture | October 2022

• Steps for creating authentic social commitments
• Insights on post-merger communications
• Tips on establishing workplace values
• Lessons for marketing to diverse audiences
• Considerations for mitigating "quiet quitting"
• Thoughts on overcoming imposter syndrome

Lifelong Learning | September 2022

• Thoughts on the rewards of mentoring
• Tips for ongoing leader development
• Observations about leadership and the future of work
• Ideas for making hybrid work succeed
• Insights on using data ethically to inform PR strategies
• Considerations for commemorating Hispanic Heritage Month