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Preview 2026
5 Interview Mistakes to Leave Behind in 2025
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Preview 2026
How to Create a 5-Year Strategic Plan for Your Career
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Preview 2026
From AI to Leadership Development, the Forces Reshaping PR
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Preview 2026
5 Yogic Principles for Strategic Comms Leadership
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Preview 2026
What It Takes to Counsel a University President Today
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Insights
AI Expands, Becomes More Specialized in 2026,Report Forecasts
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Analytics
4 Steps to Win Back Budget With AEO
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The Explainer
How to Find and Use Your Brain’s Productivity Style
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In Brief
The Most Popular Social Media Sites; a New Role for TikTok Influencers
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Inside PRSA
PRSSA Launching 2 New Chapters; PRSA Foundation Announces 2026 Board
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Editor's Note
The Year Ahead for Editorial
In our January issue, you'll find:
• Trends shaping PR in 2026
• Shifts in hiring, skills and career strategy
• Guidance on AI, AEO and emerging tech
• Approaches to sustaining creativity and wellness
• Q&A with PRSA’s 2026 Board Chair, Heide Harrell, APR
View Digital Edition
More From This Issue
Columnists
Hire and Seek
Cultural Strategy
Connect and Compel
Workplace Wellness
Mark Mohammadpour
The 2026 Healthy PR Professional

