4 Ways AI Can Streamline Media Work
By Natalie Ghidotti, APR
September 2023
Let me start by saying that I used the artificial intelligence bot ChatGPT to help me write this article — to prove a point, but also to save valuable time.
As the owner of a PR agency, I can’t escape the overwhelming amount of information in the news media and elsewhere on AI and how technology is affecting our profession.
Although I’d love to explore all the ins and outs and the philosophy of AI, I just don’t have the time. Instead, I’ve been looking for a few key efficiencies from ChatGPT that our team can implement to make their jobs less hectic and more focused on delivering excellent results for our clients.
Here are some of the ways we’re using AI to streamline our media relations work.
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.
Natalie Ghidotti, APR
Natalie Ghidotti, APR, is CEO of Ghidotti, a Little Rock, Ark.-based public relations and content-marketing firm. She is a member of the Executive Committee of PRSA’s Counselors Academy and chairman of the 2021 CAPRSA annual conference. Learn more at ghidotti.com.
