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How to Make Accreditation Renewal Simple


By Shannon N. Marshall, M.S., APR

For APRs, our steadfast commitment to lifelong learning has always been what sets us apart from other practitioners. From serving as PRSA Chapter officers to completing volunteer or pro bono public relations service work to serving as panel presentation evaluators, APRs are involved in a host of activities and programs all designed to instill our commitment to the sound and ethical practice of public relations.

Every three years, Accredited professionals must renew their credentials to maintain their APR designation. PRSA offers several resources to help us stay on course. The APR renewal page on the PRSA website features a sample tracking worksheet, links to on-demand professional development opportunities and other helpful tools.

Start tracking your progress by filing your Continuing Education Units (CEUs) online, using MyAPR. Log in with your account credentials to view your Accreditation date, APR renewal due date and renewal progress. You can view qualifying continuing education and professional development and ethics training activities and their CEU values, and self-submit your accomplishments to track your progression toward renewal.

Many of us pursued Accreditation to distinguish ourselves from our peers and demonstrate our unparalleled commitment to excellence. Let’s continue to expand our knowledge base, track how we are learning and growing, and demonstrate what sets us apart.  

Shannon N. Marshall, M.S., APR, is an accomplished executive leader with a wealth of experience in strategic communications and program management. As a partner at ICF Next, Shannon collaborates closely with public sector clients to shape effective communications strategies. Her role extends beyond strategic communications and marketing; she oversees program delivery, fosters employee engagement, leads resource management and streamlines critical business initiatives.


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