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Your Public Relations and Communications Community

Accreditation in Public Relations (APR)

Proven Value for 50 Years. Visionary leaders in 1964 established the Accredited in Public Relations (APR) credential as a way to recognize practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. Decades later, as public relations evolved, the APR remains the recognized gold standard for the profession.

Recognized Standard. During the past 50 years, the procedures required to earn the APR have changed. However, one thing has not: The value behind Accreditation and the importance it plays in a society now driven by digital communications, rapidily emerging technologies and a 24-hour news cycle.

Many communicators today work under the mantle of "public relations." Accredited members go much further. They demonstrate commitment to the communications profession, to their clients, to their company or organization, and to themselves. Earning the APR is an individual achievement open only to seasoned working professionals with a  recommended five or more years public relations experience. It's a challenging process but it is worth it.

High Performance standards. APRs are required to commit to learning through continuing education, serving as a volunteer or other prescribed professional development activities. Most importantly, APRs are required to measure up to high standards of performance, and to stay on the right side of ethical practice.

Want to find out what other APRs find valuable about their Accreditation experience? Read their blog postings on comPRehension.

 

Member Rebate
  
PRSA
Members are eligible for a $110 Accreditation Examination rebate upon completion of the computer-based Examination.

     

APR Achievement

Wear your pin proudly.
Order your APR pin now.

Enhancing the APR Credential

As we celebrate the APR's 50th anniversary this year, PRSA is continuing its plan to enhance the Credential’s profile and prestige.


 
 

Certificate in Principles of Public Relations

Find out more about this Certificate in Principles of Public Relations and how graduating seniors can participate.