The Public Relations Journal is an open-access research journal focusing on public relations and communications issues. Its purpose is to facilitate the transfer of knowledge from the academic to the professional community. To access the below articles, please have your MyPRSA login and password ready.
Robert I. Wakefield, Ph.D., APR
Social Media and Strategic Communication: A Three-Year Study of Attitudes and Perceptions about Social Media among College Students
Bobbi Kay Lewis, Ph.D., and Cynthia Nichols, Ph.D.
Integrated Influence? Exploring Public Relations Power in Integrated Marketing Communication
Katie R. Place, Ph.D., Brian G. Smith, Ph.D., and Hyunmin Lee, Ph.D.
Developing an Integrated Crisis Context Approach for Crisis Management
Elizabeth Johnson Avery, Ph.D., and Melissa Graham, Ph.D.
Conspicuous Corporate Social Responsibility
Dejan Vercic, Ph.D., and Ansgar Zerfass, Ph.D.
Examining Nonprofit Strategy for Fundraising on a Social Media Platform: A Content Analysis of Top 10 U.S. Nonprofit Power Brands Fundraising Efforts on Facebook
Alisa Agozzino, Ph.D., APR, and Katherine R. Fleck, LPD, APR