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Professional Development Catalog

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  •  Webinar
    AI Tools for the Modern Communicator: Technology, Ethics and Future Trends

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.
    Categories: Emerging Trends, Ethics, Techniques & Tactics
  •  Webinar
    APR Panel Presentation: Secrets to Success

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Practice Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    APR+M Process and Overview: Everything You Need to Know

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Are You as News Literate as You Can Be? Webinar Series

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Ask the APR Expert

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Boost Your News Writing Skills

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.
    Categories: Media Relations, Writing
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Webinar
    Bridging Gaps: Communicating for Inclusive Healthcare: Voices from the Field: Experiences and Strategies

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.
    Categories: Special Interests
  •  Case in Point
    Case in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Case in Point
    Case in Point: How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.
    Categories: Communication Strategy, Emerging Trends
  •  Case in Point
    Case in Point: Navigating Through a Disinformation Crisis

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
  •  Case in Point
    Case in Point: Redefining How Communicators Work With Journalists in the New Media Landscape

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.
    Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Communicating to Manage Performance Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
    Categories: Communication Strategy, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Content Marketing Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
    Categories: Communication Strategy, Measurement & ROI
  •  Webinar
    Corporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.
    Categories: Leadership & Management
  •  Course/Workshop
    Crafting the Perfect Pitch

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.
    Categories: Media Relations, Techniques & Tactics
  •  Webinar
    Crafting the Perfect Pitch in the New Media Landscape

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.
    Categories: Media Relations
  •  Certificate Program
     Course/Workshop
    Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation