Home / Search - Professional Development

Search - Professional Development

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Libero illum qui, incidunt impedit quidem suscipit illo minus quos voluptates nemo! Aperiam accusamus obcaecati iure accusantium at consequatur temporibus, natus omnis.

Reprehenderit consequatur minima quas voluptates ea placeat, laboriosam unde quasi dicta rem. Quasi praesentium facilis ducimus sunt optio obcaecati, quae incidunt vitae aliquam, delectus possimus. Omnis nihil, vel hic doloribus?

Professional Development Catalog

Search by Keyword

 

Filter by Category

Filter by Type

Filter by Format/Career Level

Filter by Month

  •  Webinar
    In the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  Webinar
    Liven Up Your PR Writing

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  Webinar
    Make Video Work for You: Driving Media Outreach and Social Media Engagement

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.
    Categories: Media Relations, Social Media
  •  Webinar
    Maximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.
    Categories: Leadership & Management
  •  Webinar
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Measurement and Analytics Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.
    Categories: Communication Strategy, Measurement & ROI
  •  Webinar
    Measuring Reputation: How To Help Build Your Company's Brand

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.
    Categories: Branding, Measurement & ROI
  •  Certificate Program
     Course/Workshop
    Media Relations Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.
    Categories: Media Relations
  •  Certificate Program
     Course/Workshop
    Modern Digital Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.
    Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
  •  Webinar
    Moving Beyond Demographics to Better Understand Your Audience

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.
    Categories: Communication Strategy
  •  Webinar
    Navigating Ethical PR in a Post-Truth World

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Equip yourself with the knowledge and tools needed to protect your clients, your organization and your own professional integrity in an increasingly complex and morally ambiguous world.
    Categories: Emerging Trends, Ethics
  •  Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Navigating the Transition From Journalism to PR & Comms

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.
    Categories: Integrated Marketing Communications (IMC), Media Relations, Special Interests
  •  Certificate Program
     Course/Workshop
    Navigating Today's Reputation Risk Management

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This on-demand certificate of completion program will introduce participants to the factors shaping today’s field of reputation risk management.
    Categories: Crisis & Reputation
  •  Webinar
    New Rules for Earned Media in 2023

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.
    Categories: Media Relations
  •  Webinar
    Online Reputation: Fixing Google Results, Wikipedia and More

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.
    Categories: Crisis & Reputation, Techniques & Tactics
  •  Course/Workshop
    Online Study Course for the Certificate in Principles of Public Relations Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.
    Categories: Accreditation Preparation & Renewal, Communication Strategy
  •  Webinar
    Overcoming Common but Difficult Ethical Challenges in PR and Comms

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.
    Categories: Ethics
  •  Webinar
    Permission To Play: Encouraging Creative Experiments in Communications

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn the importance of giving communications professionals the permission to experiment with novel ideas, new tactics and innovative strategies.
    Categories: Leadership & Management, Techniques & Tactics
  •  Webinar
    Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.
    Categories: Social Media, Techniques & Tactics