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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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WebinarMoving Beyond Demographics to Better Understand Your Audience
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics -
Certificate ProgramCourse/WorkshopNavigating the Transition From Journalism to PR & Comms
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.Categories: Integrated Marketing Communications (IMC), Media Relations, Special Interests -
Certificate ProgramCourse/WorkshopNavigating Today's Reputation Risk Management
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This on-demand certificate of completion program will introduce participants to the factors shaping today’s field of reputation risk management.Categories: Crisis & Reputation -
WebinarNew Rules for Earned Media in 2023
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.Categories: Media Relations -
WebinarOnline Reputation: Fixing Google Results, Wikipedia and More
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.Categories: Crisis & Reputation, Techniques & Tactics -
Course/WorkshopOnline Study Course for the Certificate in Principles of Public Relations Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.Categories: Accreditation Preparation & Renewal, Communication Strategy -
WebinarOvercoming Common but Difficult Ethical Challenges in PR and Comms
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.Categories: Ethics -
WebinarPermission To Play: Encouraging Creative Experiments in Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the importance of giving communications professionals the permission to experiment with novel ideas, new tactics and innovative strategies.Categories: Leadership & Management, Techniques & Tactics -
WebinarPower in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.Categories: Social Media, Techniques & Tactics -
WebinarPower of Influence: ICON Honorary Co-Chairs Panel Discussion
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.Categories: Special Interests -
WebinarPR Writing Hacks
Dec. 30 – 31, 2099
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.Categories: Social Media, Techniques & Tactics, Writing -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarPrinciples of Effective Crisis Response
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.Categories: Crisis & Reputation -
WebinarPRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.Categories: Emerging Trends, Ethics -
WebinarPRSA Storytellers: Co-creating Your Company’s Purpose and DNA
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the exact methodology several large multi-national organizations use to develop their DNA in a way that generates enterprise-wide buy-in that gets results.Categories: Communication Strategy, Emerging Trends -
WebinarPRSA Storytellers: Engaging With Comms Students
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.Categories: Emerging Trends, Techniques & Tactics -
WebinarPRSA Storytellers: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to discover the essential ethics skills needed in public relations today, asses your own mastery of these core ethics skills and learn about available ethics resources.Categories: Ethics -
WebinarPRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.Categories: Crisis & Reputation, Ethics -
WebinarPRSA Storytellers: Ethics Month: Lilly Ledbetter on Fair Pay
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Learn valuable insights about the legal and ethical responsibilities of pay equity and how to advocate for fair pay for yourself and as an ally to others.Categories: Ethics
