Master Class in Strategic Communication

Communication is a powerful tool. It can shape outcomes, build competitive advantage and drive societal change. Yet without strategy, that power is often wasted.

In this two-day, in-person Master Class, we’ll explore how communication professionals can apply strategic thinking to their work — how to think clearly, influence effectively and use language with impact.

The Master Class also will address how communicators can elevate their role within organizations, contribute to high-level decision-making and deliver value that extends beyond functional boundaries.

Participants who attend and successfully complete the in-room exercises will receive a certificate of completion.

What You’ll Learn:

• How to plan communication using a strategic communication planning tool where each element builds on the previous one for maximum effectiveness.
• How to ensure every tactic delivers a targeted message with measurable impact on key stakeholders.
• How to align communication efforts with organizational objectives by influencing how stakeholders think, feel or act.
• Advanced techniques for crafting and delivering messages that consistently drive the desired response from your audience.
  

Who This Is For:

This Master Class is designed for professionals who have significant (five years or more) experience in PR or corporate communication.

Format:

In-class instruction, role-play and written exercises designed to help participants master strategic concepts, their application and industry best practices through real-world scenarios.