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Public Relations Tactics

School of Thought: 3 Pros on the State of PR Education

Tactics spoke with three professionals about the challenges they face as educators and advisers and how to best prepare students for the real world.

Helping Louisville Slugger Become a Baseball Great

The Louisville Slugger name is synonymous with baseball, but not without the help of Doe-Anderson, an independent agency in Louisville, Ky.

For Latinos, It’s All in the Familism

After a family outing to see "The Avengers" movie, Hugo Balta considered how the core value of la familia resonates with the Latino community.

Student Run: National President Laura Daronatsy on Leading PRSSA

Laura Daronatsy, the 2015-2016 PRSSA National President and a senior at Biola University in Southern California, reflects on her college experience and the future ahead.

Going Pro

  • Agency Life
    What You Need to Know About Working at a PR Firm

Writing With Wylie

  • Lead by Example
    PRSA Silver Anvil Recipients Get the Word Out With Feature Leads

Sports Marketing

Nonprofit PR

PR Education

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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