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Public Relations Tactics

How to Maximize Snapchat for Storytelling

“Snapchat is the most personal and direct form of communication so it’s especially powerful.” Tactics learned more about the photo messaging app at Social Media Week 2015 New York. Here's what you need to know.

The 3 Ideal Types of PR Mentors, and How to Find Yours

Experts say that finding a mentor is key to personal career growth. But to really reach your goals and continuously push your own limits, Stephanie Vermillion has found that one mentor isn’t enough.

Generation Z: Understanding the ‘New Realists’ Who Are Building the Future

As marketers try to comprehend millennials, while also keeping tabs on Generation X and the baby boomers, a new cohort of consumers is emerging: Generation Z. Stephen Dupont, APR, explains.

The Future of Our Profession: Developing the Next Generation of Leaders

About two-thirds of companies worldwide report a deficiency in leadership development among their millennial employees. And the PR profession is not immune to this concern.

Profiles in PR

  • Taking Risks
    Stephen Loudermilk of LexisNexis on Tech and Communications

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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