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Public Relations Tactics

The New Rules for Networking

Heather Sliwinski shares four tips that never go out of style and explains why she thinks the new rules for networking center around old principles, from before when hashtags and user profiles took over. Digital trends have changed how we interact, but has the content changed with it?

The ‘Accidental Academic’

University of South Carolina instructor Jeffrey A. Ranta discusses the makings of an effective leader, the outlook for current PR students and the rewards of teaching.

What New Leaders Need to Know Now

A new monthly column by Ken Jacobs, “Taking the Lead,” offers leadership insights for PR pros. Here, he speaks with Anne Green, president and CEO of CooperKatz & Company.

How Not to Get Hired in 7 Easy Steps

David McCarty has been hiring and firing PR professionals since 1986. Here, he distills much of the core wisdom he’s extracted from the process of reviewing countless résumés and conducting untold interviews, and encourages readers to learn the whole business of public relations.


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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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