This Just In…
As one of the six keynote speakers at PRSA’s International Conference, Facebook’s Mike Buckley encouraged the audience to “embrace” data analysis, as it can be valuable to brands, but to also remember that human judgment is irreplaceable.
Gerard Braud urges PR pros to learn from Texas Health Presbyterian Hospital’s media outreach and explains how to craft the best statement for any crisis situation.
Jacque Coe, APR, discusses her career shift, why she believes in Accreditation and the similarities between PR and sailing.
Just in time for election season, Kara Alaimo explains how PR professionals can learn from political campaigns to create their own positive messages.
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