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Public Relations Tactics

Onward and Upward: 5 Proven Ways to Grow as a PR Leader

Most young professionals want to prove their leadership potential — within their organization and also as part of the different communities to which they belong.

Hilary Fussell Sisco, Ph.D., APR, on PR Education Inside and Outside the Classroom

“PR education is concentrating on how organizations are shaped and the influence that public relations can have when professionals are able to serve in a management role,” says Hilary Fussell Sisco, Ph.D., APR.

5 Simple Ways to Build Measurement and Analytics Competence

Measurement and evaluation have become pressing issues for the PR profession, and demonstrating tangible value of PR efforts has never been more important.

Forging Your Career Path: 10 Tips for New Professionals

You know it’s important to have a plan or road map for accomplishing your goals. But do you realize the journey is as important as the destination?


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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