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Public Relations Tactics

Facebook’s Mike Buckley: ‘Don’t Be Afraid of the Math’

As one of the six keynote speakers at PRSA’s International Conference, Facebook’s Mike Buckley encouraged the audience to “embrace” data analysis, as it can be valuable to brands, but to also remember that human judgment is irreplaceable.

Media Training for Ebola Crisis Communications Interviews

Gerard Braud urges PR pros to learn from Texas Health Presbyterian Hospital’s media outreach and explains how to craft the best statement for any crisis situation.

How TV News Prepared Jacque Coe, APR, for PR

Jacque Coe, APR, discusses her career shift, why she believes in Accreditation and the similarities between PR and sailing.

Casting Ballots: What Political Campaigns Can Teach PR Professionals

Just in time for election season, Kara Alaimo explains how PR professionals can learn from political campaigns to create their own positive messages.

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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