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Public Relations Tactics

Perfect Your Prose: Learn to Write Well. But Why?

To kick off our annual writing issue, Paul Dusseault, APR, explains why good writing remains the ticket to PR success and why, regardless of your maturity in the profession, you should be so intent on continuously improving.

How to Get Left- and Right-Brain Thinking to Coexist

How do we get our research, planning and creative brain camps to work together? Take a moment to get creative about the way you ask questions.

Scott Higley on Strategic Storytelling and Branding

"PR stands for personal relationships," says Scott Higley, senior vice president of marketing and communications for the Metro Atlanta Chamber.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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