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Public Relations Tactics

Going Native: Will Content Marketing Work for You?

Sometimes op-eds and owned media aren’t enough, and audiences may be unresponsive to a hard sell.

Here, Nancy C. Syzdek, APR explores whether native advertising is the right step — or is the profession the going down the wrong path?

Reboot the Release

To write a release that gets the response you want, focus on the reader, not routine.

Here, Ann Wylie Shows you how.


Beyond the Byline

Aaron J. Moore, Ph.D., shares what PR pros can learn from reporters about engaging readers in today's "Convergence Era."


Can You Measure Thought Leadership?

Natashia Gregoire, manager of global reputation strategies at FedEx, discusses how the company's expertise makes it a thought leader in shaping how the world is connected.

PRSA Ethics Month

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Media Matters

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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