Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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Driving Video Engagement for Nonprofits and Associations
Sep 3, 2025 3:00 PM – 4:00 p.m.
Join this webinar to learn the essential steps of developing and implementing a video content strategy that aligns with organizational goals and maximizes return on effort. -
AI in Action: Practical Tools and Techniques for the Modern Communicator
Sep 8 – Oct 6, 2025
Whether you’re new to AI tools or looking to deepen your expertise, this program offers hands-on strategies and real-world applications tailored to the evolving demands of the modern communicator. -
Ideas in Ink: Where Great Speeches Begin
Sep 9 – 16, 2025
In this interactive, three-part program, we’ll explore the essential elements of effective speech writing. This is an introductory program for aspiring speechwriters and storytellers.