Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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Sept. 8, 2026, 3 p.m. – 4 p.m.
Join this discussion to hear panelists discuss how to develop and execute a long-term digital strategy for clients, shape their online identity across platforms, and position them for partnerships that align authentically with their personal brand. -
Modern Media Relations in the AI and Creator Economy
Sept. 9, 16, 23, 30, Oct. 7, 8, 2026; 3–4 p.m. EDT
Join this certificate program to learn how to create compelling story angles, secure meaningful earned media coverage, elevate executive visibility, develop integrated communications strategies and prepare spokespeople for high impact media opportunities. -
5 Ways To Cut Through the Clutter
Sept. 10, 2026, 3 p.m. – 4 p.m.
Make every piece you write easier to read and understand with techniques and targets based on 130 years of readability research. Leave with cool, free tools for measuring, monitoring and managing readability.