Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400.
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
PRSA IPA Business-Building Webinar Series: Invention in PR
Feb 28, 2024 2:00 p.m. – 3:00 p.m.This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
AI and Its Impact in the Financial Industry
Feb 29, 2024 12:00 p.m. – 1:00 p.m.Join the PRSA Banking and Finance Section in discussing the pros and cons on integrating AI into communication practices.
Damar Hamlin and American Heart Association Pave Way for Nation of Lifesavers During American Heart Month
Feb 29, 2024 3:00 p.m. – 4:00 p.m.Join this webinar to learn how the American Heart Association retooled a planned media relations campaign for immediate launch in an all-hands-on-deck effort.