Counselors Academy
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
-
Master the Art of Storytelling
Jul 11 – 15, 2022
Engage readers with this storytelling-for-business training. -
CommTech and Data: What Communications Leaders Need to Know
Jul 12, 2022 3:00 p.m. – 4:00 p.m.
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more. -
Decoding Green Tech: Sustainability and ESG Strategies for PR Pros
Jul 13, 2022 3:00 p.m. – 4:00 p.m.
At this session, we’ll walk through the questions that PR managers should ask before embarking on sustainability and ESG reports and some tools that tech companies can use to better document efforts to avoid greenwashing.