PRSA Counselors Academy 2027 Spring Conference
April 5–7, 2027 | Carolina, Puerto Rico
About
Presented by the PRSA Counselors Academy Section, the annual conference brings together PR Agency owners and executives to address the evolving changes in the public relations landscape.
The 2027 conference will be particularly relevant to the nation’s communicators with the opportunity to gather, reconnect, and seek timely strategies, resources, and diverse perspectives to thrive and excel in the industry.
Join Us to Refresh Your Agency in 2027 and Beyond!
Call for Presentations
Our Call for Presentations is now open through Oct. 15 at 11:59 p.m. ET.
We are seeking dynamic speakers and thought leaders for our 2027 Spring Conference. We invite agency owners, consultants and business experts to share actionable insights, proven strategies and innovative ideas that help agencies grow and thrive.
We're looking for presentations across a broad spectrum of topics, including agency best practices, business development, leadership, talent management, HR, finance, operations, succession planning, AI strategy and hands-on applications, and professional development. If you have expertise that can help agency leaders build stronger, more successful businesses, we want to hear from you!
Submit your proposal and join fellow agency leaders for three days of learning, networking and inspiration in San Juan.
Schedule at a Glance
Schedule at a Glance
Monday, April 5, 2027
9:00 a.m.–6:00 p.m.
Registration
9:30 a.m.–12:30 p.m.
Optional Masterclass (Pre-Registration Available)
The Masterclass is a half-day program featuring experts offering best practices in agency essentials - HR, legal, finance and business strategy - to help agency leaders build stronger businesses.
12:30–1:30 p.m.
Networking Lunch (Masterclass Participants)
1:30–4:30 p.m.
Masterclass Afternoon Sessions
5:30–6:30 p.m.
Newcomers Reception
6:30–8:30 p.m.
Opening Reception
Tuesday, April 6, 2027
7:30 a.m.–6:00 p.m.
Registration
8:30–9:00 a.m.
Breakfast and Welcome Remarks
9:00–10:00 a.m.
Opening Keynote
10:15–11:00 a.m.
Concurrent Breakout Sessions
11:15 a.m.–12:00 p.m.
Concurrent Breakout Sessions
12:00–1:30 p.m.
Networking Lunch + Roundtable Discussions
1:45–2:30 p.m.
Concurrent Breakout Sessions
2:45–3:30 p.m.
Concurrent Breakout Sessions
3:45–4:30 p.m.
Concurrent Breakout Sessions
5:30 p.m.
Dine-Arounds (Optional–Sign-Up Required)
Wednesday, April 7, 2027
8:30–9:30 a.m.
Networking Breakfast
9:45–10:30 a.m.
Concurrent Breakout Sessions
10:45–11:30 a.m.
Concurrent Breakout Sessions
11:45 a.m.–1:45 p.m.
General Session & Keynote Lunch
1:45–2:00 p.m.
Conference Closing Remarks & Adjournment
2:15–3:00 p.m.
Practice Lab Breakout Session
The Practice Lab is a coach-facilitated session that helps attendees turn what they learned at the conference into practical next steps.
3:15–4:00 p.m.
Closing Session
Registration Info
Registration Information
Registration Type
| Super Saver Ends Jan. 12, 2027 | Saver Ends Feb. 20, 2027 | Regular After Feb. 20, 2027 |
|---|---|---|---|
| Section Member | $1,545 | $1,795 | $2,045 |
| PRSA Member | $1,745 | $1,995 | $2,245 |
| Nonmember | $2,045 | $2,295 | $2,545 |
| Tuesday Only | $795 | $795 | $795 |
Super Saver: Ends Jan. 12, 2027
Saver: Ends Feb. 19, 2027
Regular: After Feb. 19, 2027
Take advantage of our Early Saver Rates.
Accreditation Information
Participants with the APR credential earn 2.0 CEUs for attending this conference; attendees of the pre-conference session earn 1.0 CEU additional. Learn more about Accreditation.
Hotel Info
Hotel Information
The Royal Sonesta San Juan
Nestled on Isla Verde Beach, our San Juan hotel is ideal for business and leisure travelers alike. Savor the historic charm of Old San Juan or venture out to explore El Yunque Rainforest. Find a calming retreat in our elegant rooms and suites or upgrade to the Club Level for exclusive additional benefits. Indulge in our thoughtfully designed amenities including on-site dining options, 24,000 square feet of flexible meeting space, fitness center, and a lagoon-style pool with a swim-up bar.
Sponsors
Sponsors
Sponsor kit coming soon!
To learn more about sponsorship opportunities please contact:
Greta Libbey
Manager, Meetings and Events
PRSA
120 Wall Street, FL 21
New York, NY 10005
Greta.Libbey@prsa.org