Improve your firm’s operations, business development and profitability by connecting with senior-level public relations counselors, from executives of the leading multinational agencies to independent practitioners. Our purpose is to enable collaborative peer relationships in which meaningful business counsel, operational best practices and industry trends can be shared and gained. Interested in joining? Click here to learn how. |
Featured
PRSA Counselors Academy Video Playlist
Network
Counselors Academy offers both in-person and virtual opportunities to network with other Public Relations agency leaders.
- Online Discussion Forums:Ask your peers for advice and share the latest news.
- Blog Post: "Austerity Measures and Raising the Bar Do Not Mix" by Lisa Gerber.
- Free Listing: Join CA and feature your agency in the enhanced public Find-a-Firm Directory.
- Section Members-Only Directory: Connect with a peer from your community.
- We're Here to Connect: Meet your Counselors Academy Section Leadership.
- Interested in learning more? Email Section Chair Indra Gardiner.
- Interested in learning more? Email Section Chair Indra Gardiner.
Intelligence
Updated monthly, the PRSA Counselors Academy compiles resources about happenings in public relations.
- The Counselors Academy's Guide to Selecting a Public Relations Firm or Consultant.
- Presentations: Now available from the PRSA 2012 Spring Conference.
- Browse Our Archive: Check out Counsel monographs for insights on a wide range of agency management topics.
- Connect on Twitter: @CAPRSA.
- Counselors Academy Newsletter: "From the Desk" (Spring Edition), is now available.
- Want more? Check out our archive of Counselors Academy newsletters.
Programming
Learning is a major part of growing your business. Counselors Academy members facilitate numerous in person and virtual learning opportunities.
- 2013 Spring Conference: "Get Weird in Austin: Wired, Entrepreneurial, Imaginative and Results-Driven," June 9-11, in Austin. Learn more.
- Presentations from 2012 Counselors Academy Spring Conferences.
- Counselors Academy Brown Bag Discussion Playback: “Five Lessons Learned That Changed the Course of My Agency." Listen to this free program on-demand!
Counselors Academy Forum
- General Discussion: Press release email distribution
March 27, 2013 at 4:30 p.m. - General Discussion: Quick PR News/CA Survey on Social Media Spending
March 26, 2013 at 9:45 a.m. - General Discussion: Register for Upcoming Section Brown Bag Today!
March 19, 2013 at 12:37 p.m.
CA Members’ Blogs
Webinars Now Included With PRSA Membership!
PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2013 when you join now.