Counselors Academy
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400.
The 2023 Counselors Academy Section Conference was held on May 8-10 in New Orleans, LA
Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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So You Want to Be a Public Information Officer?
Mar 20, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to get a jumpstart towards acquiring the tools needed to become a public information officer (PIO). -
Surviving and Thriving in a Crisis
Mar 21, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to hear firsthand from agency and corporate communications experts about how to keep your cool during a crisis and to prepare beforehand. -
AI-Generated PR: Balancing Authenticity and Ethics
Mar 25 – Apr 1, 2024
Take this course to gain practical experience with various AI tools, emphasizing how AI can enhance content quality and PR strategies in an ethical and transparent manner.