Beyond Prompts: Building Trusted AI Workflows
April 21–22, 2026, from 3–5 p.m. EDT
This two-day, hands-on workshop equips PR and communications professionals with proven strategic methods to build consistent, future-ready AI-supported workflows that remain effective as technology evolves. Participants move beyond simple prompting by learning to use Smart AI Cards—a practical system for turning strategy into efficient, reliable workflows they can apply immediately.
Participants will learn how to create complete, brand-aligned campaigns and content for public relations, social media, marketing, and other communications materials. They will map a full content or campaign process, apply Smart AI Cards to guide AI tools, and produce faster, more consistent results without sacrificing brand voice or strategic intent.
Participants will leave with a clear, reusable system they can confidently explain, apply, and scale within their organizations, positioning them as a trusted strategic advisor for AI-supported communications strategy and content creation.
Who Should Attend
This workshop is designed for professionals who want to apply strategy more consistently and use AI in a way that supports their work.Presenters
Schedule
April 21 | Session 1: Build Your Smart AI Cards System
Learning Objectives:
- Understand how AI fits in a communications workflow
- Translate strategic communication principles into repeatable AI-supported workflows
- Create Smart AI Cards for campaign planning, messaging development, and content creation
- Guide AI tools to consistently reflect brand voice and intent
April 22 | Session 2: Create a Campaign with Smart AI Cards
Learning Objectives:
- Use Smart AI Cards to guide AI tools through a complete campaign workflow
- Turn Smart AI Cards into a reusable AI assistant
- Apply Smart AI Cards to guide AI tools even in most restricted enterprise environments
- Finalize a complete workflow and finished content asset
Accreditation Information
Individuals with their Accreditation in Public Relations (APR) credential will receive 1.0 Renewal CEU after completing this workshop.Pricing
Register by March 31 and save $150!
| BY 3/31 | REGULAR RATE | |
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