Kami Huyse, APR
Kami Watson Huyse, APR is the CEO of Zoetica, an award-winning social media and communications agency. She has advised communications teams for more than two decades, helping organizations apply strategy consistently across social media, digital channels and complex communication environments.
Her experience includes advising communications teams across healthcare, technology, nonprofit and corporate environments, often in collaboration with legal and executive leadership. She is known for helping teams protect brand voice, establish clear governance and translating strategy into repeatable systems that scale across teams and tools.
Kami began working with AI-powered workflows in 2020 and focuses on human-centered, practical applications that support strategic decision-making rather than replace it.
She is a PRSA Houston Legacy Award recipient, a Houston Business Journal Women Who Mean Business honoree, co-author of The Most Amazing Marketing Book Ever and co-founder of Social Media Breakfast Houston. She is also a Propel 100 PR Technology Thought Leader and a national speaker on human-centered AI for communicators.