PRSA IPA Business-Building Webinar Series: April 2026 — From Brochure to Business Development: Turning Your Website Into a Lead-Generating Referral Engine
April 22, 2026 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)
Owning your own business and being a successful “indie” involves much more than just providing great service for your clients. How well you run the business side of your practice can determine in large part whether your business flourishes or is left struggling to survive.
From Brochure to Business Development: Turning Your Website Into a Lead-Generating Referral Engine
Independent practitioners are masters at building visibility for clients but often treat their own websites as digital business cards. In today’s AI- and search-driven landscape, that’s a missed opportunity. This session will show you how to evolve your website from a static brochure into a strategic lead-generation asset; one that gets you found for what you do and positions you as the obvious choice.
During this month’s program, you’ll learn how to:
- Identify what you truly want to be found for (and why most practitioners get this wrong).
- Turn your website from a “brochure” into a strategic business development tool.
- Use search data to guide positioning decisions for yourself and your clients.
- Create focused, high-impact pages that help Google and AI understand exactly what you do.
- Compete in smaller, smarter “visibility ponds” instead of chasing broad, crowded terms.
- Understand why “quality content” isn’t enough, and what actually drives visibility.
- Leverage simple user-behavior tools to see what visitors are really doing on your site.
- Think about Google as the world’s largest referral source, and earn that referral.
Hosted by IPA Program Chair and successful indie Wendy Kurtz, APR, CPRC, Fellow PRSA, this highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
Hosted by the Independent Practitioners Alliance. Paid registration for non-IPA Section members includes the live webinar and video playback for one month.
Presenters
Accreditation Information
Participants with the APR credential earn 0.5 CEUs for a webinar.Pricing
Independent Practitioners Alliance members receive the Section pricing listed below.
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