Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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Navigating the Current Cycle: Timely Public Relations Strategies in Banking and Finance
Sep 16, 2025 12:00 PM – 1:00 p.m.
Join this webinar to delve into discussions on leveraging AI, navigating the current news cycle, and the importance of staying informed on political and legislative developments. -
PRSA Storytellers: Human + Machine: The New PR Strike Force
Sep 17, 2025 3:00 PM – 4:00 p.m.
This webinar will explore how misinformation becomes a reputational and operational threat — and what it takes to detect risk in time to respond. We’ll examine how AI can help surface risk patterns at scale, and why human judgment remains essential to distinguish emerging threats from noise, confirming whether content reflects real issues or misinformation. -
What Every Crisis Communicator Needs to Know About the Federal, State and Local Integrated System for Warnings and Alerts
Sep 17, 2025 3:00 PM – 4:00 p.m.
The Public Affairs and Government Section Quarterly Lunch and Learn is pleased to present a special guest for our discussion on emergency and disaster alerts and warnings.