Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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Beyond Prompts: Building Trusted AI Workflows
Apr 21 – 22, 2026
This two-day, hands-on workshop equips PR and communications professionals with proven strategic methods to build consistent, future-ready AI-supported workflows that remain effective as technology evolves. -
PRSA IPA Business-Building Webinar Series: April 2026 — From Brochure to Business Development:
Turning Your Website Into a Lead-Generating Referral Engine
Apr 22, 2026 2:00 PM – 3:00 p.m.
This session will show you how to evolve your website from a static brochure into a strategic lead-generation asset; one that gets you found for what you do and positions you as the obvious choice. -
The Association and Nonprofit World: A Conversation About Satisfaction and Success
Apr 22, 2026 3:00 PM – 4:00 p.m.
Join this webinar to learn from a CEO and an agency founder from the PRSA Association/Nonprofit section about their career journeys, unique industry challenges, and advice to build a career that you’re proud of.