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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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  •  Conference
    PRSA ICON 2025

    Oct. 28 – 30, 2025

    Washington, DC

    Join us in Washington DC, for the always insightful ICON 2025. Our headquarters hotel for PRSA will be the Washington Hilton.
  •  Course/Workshop
    APR Virtual Boot Camp

    Nov. 5 – 7, 2025

    This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
    Categories: Accreditation Preparation & Renewal
  •  Conference
    PRSA 2025 FutureCon

    Nov. 5 – 7, 2025

    Designed for executive, C-suite and management level communicators, this future-forward event will bring together industry leaders and innovators to share the latest trends, data and insights shaping communications and public relations.
    Categories: Crisis & Reputation, Diversity & Inclusion, Emerging Trends, Leadership & Management, Measurement & ROI
  •  Certificate Program
     Course/Workshop
    Strategic Communications for Associations and Nonprofits Certificate Program

    Nov. 5 – Dec. 17, 2025

    For associations and nonprofits, effective communication is not a luxury — it’s a necessity for advancing mission, maintaining trust and demonstrating value to members, donors, policymakers and the public. Yet in many organizations, communications efforts are under-resourced, reactive or misaligned with strategic priorities.
    Categories: Communication Strategy
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Nov. 2025

    Nov. 12, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    Future Shifts (Tech Edition): Megatrends and Seismic Changes that Tech PR Pros Should Have on Their Radar

    Nov. 13, 2025 3:00 p.m. – 4:00 p.m.

    Beef cattle cloning. Microchip brain implants. Game-changing digital payment systems. Quantum computing. Fusion energy. Renewable energy. Drone warfare. Cyberattacks. And of course, AI everything, including the mainstreaming of AI-based robots (androids). These are just some of the technology-related subjects that professional futurists are concerned about as they think about the future of our world. In this thought-provoking webinar, professional communicator and futurist Stephen Dupont MSc, A
    Categories: Emerging Trends, Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Dec. 2025

    Dec. 3, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
    Act Like a Communicator, Think Like a CEO

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Webinar
    Advanced AI Strategies and Use Cases for Communications Pros

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
    AI Tools for the Modern Communicator: Technology, Ethics and Future Trends

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.
    Categories: Emerging Trends, Ethics, Techniques & Tactics
  •  Webinar
    APR Panel Presentation: Secrets to Success

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Practice Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    APR+M Process and Overview: Everything You Need to Know

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Are You as News Literate as You Can Be? Webinar Series

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Ask the APR Expert

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Boost Your News Writing Skills

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.
    Categories: Media Relations, Writing