Advanced AI Strategies and Use Cases for Communications Pros

Join this PRSA Learning Webinar led by Greg Matusky, a leading AI evangelist in the communications field and CEO of Gregory FCA, for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact. 

This webinar will cover key areas such as: 

• Advanced Prompt Creation: Master the art of crafting specific prompts for precise and high-quality outputs tailored to your communication needs. 

• Innovative Use Cases: Use ChatGPT and other AI tools to generate creative ideas, build comprehensive plans, develop on-point content, message test and much more. 

• Enhanced Workflow Efficiency: Discover how AI can streamline your daily tasks and boost productivity. 

Matusky also will provide real-world examples of AI in action including: 

• Crisis communications planning and response.
• Product / Service launch strategies.
• Crafting compelling news releases. 
• Writing powerful executive speeches.
• Enhancing media training simulations and outputs.
• Identifying and replicating C-suite writing styles.
• Utilizing AI for newsjacking.