Home / Professional Development / Search Professional Development

Search Professional Development

PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

Use our search function to easily explore and find the opportunities that best match your career interests and needs.

Search by Keyword

 

Filter by Category

Filter by Type

Filter by Format/Career Level

Filter by Month

  •  Webinar
    From Here to Sobriety: The Softer Side of Leadership

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how revealing your “softer side” — asking for help, bein present for those you care about most, being willing to show vulnerability and more — can help you become a more effective leader.
    Categories: Leadership & Management
  •  Webinar
    Future Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about potential trends and events to watch for in the coming year. Futurist Stephen Dupont, APR, Fellow PRSA, will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.
    Categories: Emerging Trends
  •  Webinar
    Future Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.
    Categories: Emerging Trends
  •  Webinar
    Generative AI for PR Counselors

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.
    Categories: Communication Strategy, Emerging Trends, Special Interests
  •  Webinar
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  Webinar
    How Can Practitioners Make Their Crisis Communication Evidence-based?

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.
    Categories: Crisis & Reputation
  •  Course/Workshop
    How the PESO Model Changes the Conversation for Communicators

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model i
    Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
  •  Webinar
    How To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.
    Categories: Leadership & Management, Special Interests
  •  Webinar
    How to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.
    Categories: Leadership & Management
  •  Webinar
    How To Get Your Point Across Quicker: Mastering the Art of Proactive Communication

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    How to Tell Authentic Stories That Shift the Narrative

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Learn how strategic storytelling can shape our organizations, build connection and bring about change.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Webinar
    In the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  Webinar
    Liven Up Your PR Writing

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  Webinar
    Make Video Work for You: Driving Media Outreach and Social Media Engagement

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.
    Categories: Media Relations, Social Media
  •  Webinar
    Maximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.
    Categories: Leadership & Management
  •  Webinar
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Measurement and Analytics Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.
    Categories: Communication Strategy, Measurement & ROI
  •  Webinar
    Measuring Reputation: How To Help Build Your Company's Brand

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.
    Categories: Branding, Measurement & ROI
  •  Certificate Program
     Course/Workshop
    Media Relations Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.
    Categories: Media Relations
  •  Certificate Program
     Course/Workshop
    Modern Digital Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.
    Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics