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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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Certificate ProgramCourse/WorkshopStorytelling Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience.Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics -
WebinarStorytelling Intensive Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this pair of hands-on webinars, you’ll build an inventory of potential stories for the biggest issues your stakeholders face; then you’ll have a chance to road test them with your peers and get direct feedback from storytelling expert, coach and author Rob Biesenbach.Categories: Communication Strategy, Techniques & Tactics -
Certificate ProgramCourse/WorkshopStrategic Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.Categories: Communication Strategy -
WebinarTaking a Stand for Ethics
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatterCategories: Ethics, Leadership & Management -
WebinarThe "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.Categories: Communication Strategy, Techniques & Tactics -
WebinarThe Anatomy of a Speech
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the secrets of a killer keynote, including practical tips and tricks that speechwriters use to help leaders sound their best and land their message every time they get on stage.Categories: Communication Strategy, Techniques & Tactics, Writing -
WebinarThe AP Stylebook on Inclusion in Reporting, Writing and Editing
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to discover why inclusion matters in writing and editing, and learn about some of the principles of the AP Stylebook’s major inclusion chapters and entries including race, gender, immigration and disabilities.Categories: Diversity & Inclusion, Writing -
WebinarThe Burgeoning Latinx Influencer Market
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.Categories: Diversity & Inclusion, Emerging Trends, Social Media -
WebinarThe Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.Categories: Crisis & Reputation -
Course/WorkshopThe Definitive Guide to PR Writing
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.Categories: Writing -
WebinarThe Entrepreneurial AI Edge: A Shift Framework for PR Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar gives you a clear, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarThe Fire’s Out, Now What? What Organizations and Leaders Can Learn From Post-Crisis Assessments
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Every crisis can make you and your team better. Join this webinar to learn how to go beyond whether you met your goals and objectives to evaluate people, plans and processes without blame.Categories: Communication Strategy, Crisis & Reputation -
WebinarThe Impact of AI and ChatGPT on Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about how AI and ChaptGPT have impacted the practice of public relations, including ethical and reputational ramifications.Categories: Emerging Trends, Techniques & Tactics -
WebinarThe Roaring 20s: Key Trends To Watch Over the Next 10 Years
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to apply a futurist mindset and explore key trends and significant events that public relations professionals should consider keeping a careful eye upon.Categories: Emerging Trends -
WebinarThe Upside of Downturn: Unlocking the Hidden Benefits of Crisis
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Communications professionals know how to tackle the downside risks of crisis, but few understand how to leverage challenges for short- and long-term gain. In this webinar, participants will see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics -
WebinarThe Value of Accreditation: What APR Can Do for You and Your Career
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.Categories: Accreditation Preparation & Renewal -
WebinarThriving in the New Hybrid Workplace Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This brand-new, three-part series addresses timely topics on mental and physical well-being for the individual, team and organization in this hybrid work era.Categories: Special Interests -
WebinarTop Talents Compete Webinar Series: Who’s Got the Greatest Communication Campaign?
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar series to learn from expert campaigns how to apply the four-step process of research, planning, implementation and evaluation (RPIE).Categories: Communication Strategy -
WebinarTrademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Intellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual propertyCategories: Social Media, Techniques & Tactics -
WebinarVideos That Stop the Scroll!
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.Categories: Techniques & Tactics
