The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust


Respect is the cornerstone of success in the workplace, but what happens when people define “respect” differently? The “Golden Rule” — treat others the way you would want to be treated — transcends cultures and generations. But what if the Golden Rule isn’t always right?

According to the Society for Human Resource Management (SHRM), 1 in 4 employees reported they “dread going to work, don’t feel safe voicing their opinions about work-related issues, and don’t feel respected and valued at work.” According to SHRM, the cost of workplace turnover from 2014 to 2019 was more than $223 billion due to workplace culture.

The world of work is rapidly evolving, so how do you know when others feel respected or not? And how can you build respect authentically – and rapidly – to strengthen relationships, teams, workplace culture and outcomes?

Amazon bestselling author Dr. Julie Pham will introduce the “7 Forms of Respect” and show how respect is dynamic, relative, contradictory and subjective. Dr. Pham will teach you the “Rubber Band Rule,” and how to apply it every day in the workplace and in your personal life.

This PRSA Learning Webinar will provide a combination of thought-provoking strategies and practical tactics you can apply immediately both at work and at home.

By the end of this webinar, participants will be able to:

  • Identify the seven forms of respect that show up in the workplace and life.
  • Increase their self-awareness around which forms of respect matter to them, and others.
  • Recognize ways to communicate diplomatically — but clearly — how they wish to be respected and learn which forms of respect matter to others and why.
  • Understand how the antidote to passiveness doesn’t have to be candor. It can be curiosity.
  • Gain access to a dynamic tool, exercises and modules to help them perceive and practice respect.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




53 minutes


Communication Strategy, On-Demand, Techniques & Tactics, Webinar

Recording Date

February 2, 2023