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		Bonus Tactics article: What PR professionals can learn from political branding 05/06/2008 [Click here for more]

		The Media Relations Maven on pitching in a tightened news cycle
		The week of May 5 in review: The stories PR professionals were talking about
		Horse’s death at Kentucky Derby highlights danger of sports sponsorships

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5/13		The Secrets of Search Engine Optimization: Improve your sales through high-ranking search results

5/15		Reputation Management in a Google World

5/18		PRSA Counselors Academy Spring Conference - Survival of the Fleetest: Anticipate. Adapt. Act.

5/19		Writing That Sells - Products, Services and Ideas

5/20		Meet the Media: Local Newscasters

5/22		Master the Art of the Storyteller

5/27		Using RSS to Create a Do-It-Yourself Dashboard for Tracking/Monitoring Online Conversations

5/29		Building and Evaluating an Employee Communications Program

5/29		Building Effective Crisis Plans

5/30		Accreditation Power Play


	PRSA to Conduct Major Membership Survey
	PRSA is embarking on a major membership research initiative to measure and evaluate member satisfaction, and to examine members’ perceptions of the services and products we currently offer.

	The Point of Connection: PRSA 2008 International Conference, Detroit, 10/25 – 10/28

	PR Quickstart Free Web-based training for those who are new to the public relations industry Dining in the D: Join the conversation on PRSA's blog, ComPRehension!

The PR Museum is an online historical reference tool where students, academics and professionals access case studies, facts and videos on the impact of public relations on society and culture.

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