PRSA Certificate Programs
Improve Your Career Prospects By Advancing Your Expertise
The rate at which professional skills become
obsolete is increasing. All of us, from early career to seasoned practitioners, are dealing with work environments that are transforming at a faster pace than ever before.
PRSA's Certificate of Completion programs are designed to equip communicators with best practices and the latest resources to meet the changing demands of the rapidly evolving marketplace.
Stay competitive and get ahead in your career by proactively keeping
your capabilities fresh and up to date!
To accommodate your schedule, you can choose from live and on-demand options. Furthermore, you can select individual course modules or an entire course. Explore our extensive library of available programs to find one that’s right for you!
On-Demand
Certificate Program Pricing
PRSA Member: $975
Nonmember: $1,225
Individual modules can also be purchased.
Live Program
NEW FOR 2024
Navigating Today’s Reputation Risk Management Certificate Program
August 22, 29, Sept. 5, 12, 19 and 26, 2024 │ 3–4:30 p.m. ET
The process of building, protecting and restoring an organization’s reputation is often treated as an amorphous, intangible art. We rely on feel. On anecdote. On “gut.” But reputation risk management continues to be a burgeoning field of study — one increasingly well understood and measured. It is also a business discipline with tangible connections to a company’s bottom line, and it can help to serve target audiences, attract and retain talent and reward shareholders.
This six-module certificate program will introduce attendees to the factors shaping today’s field of reputation risk management.
On-Demand Programs
SPECIAL LIMITED-TIME OFFER!
Use promo code CERT100 to take $100 off any full On-Demand Certificate Program.
Available until June 30th.
New for 2024
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Driving Change Through Internal Communications Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.
New for 2024
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Modern Digital Communications Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.
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A New View of Integrated Marketing Communications Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
Back by popular demand
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Advanced Crisis Communication Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
Back by popular demand
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Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
Back by popular demand
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Communicating to Manage Performance Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
Back by popular demand
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Content Marketing Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
Back by popular demand
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Crisis Communication Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
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Digital Communication Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
Back by popular demand
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Measurement and Analytics Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.
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Media Relations Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.
Back by popular demand
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Reputation Management Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
The concept of Corporate Reputation Management is at the core of the communications profession. As Reputation Management has matured and expanded into the realms of business strategy and corporate governance, communicators are seen as the go-to experts on reputation management inside their organizations.
Back by popular demand
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Reputation Risk Management Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No. 1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan.
Back by popular demand
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Storytelling Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience.
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Strategic Communication Certificate Program
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.