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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals with events, programs and webinars throughout the year.

Click here to view the calendar of events.

Webinars (Free to all PRSA Members)

Leverage the Power of Customer Conversations to Build Relevant and Authentic Content
Presented by Stephen Dupont, APR
June 22, 2017

Write for Readability
June 27, 2017
Presented by Ann Wylie

Three Tips to Communicating Across Generations in the Workplace
Presented by Shawn Nason
July 13, 2017

Master the Art of the Storyteller
Presented by Ann Wylie
July 18, 2017

5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground
Presented by Stella Bayles
July 25, 2017

Becoming a Truly Trusted Strategic Ethics Advisor: Building credibility, protecting reputations
Presented by James E. Lukaszewski ABC,IABC Fellow,APR,Fellow PRSA,BEPS Emeritus;Janelle M.Gunthrie,APR;Nance Larsen,APR,Fellow PRSA
July 27, 2017

The Magic of RPIE (Research, Planning, Implementation & Evaluation) 
Presented by Gretchen Roufs, APR
August 1, 2017

Corporate Reputation Buoyed More by CSR Storytelling Over Other Content
Presented by Christian Schoen and Lawrence Bowdish
August 2, 2017

Gain an Edge in Your Job Search: Tips for Understanding Employers and Building Confidence
Presented by John Kesaris
August 17, 2017

Lift Ideas Off the Page
Presented by Ann Wylie
August 22, 2017

5 Surefire Ways to Knock a Media Interview out of the Park
Presented by, Annie Scranton
August 23, 2017

Write Killer Bites
Presented by Ann Wylie
September 13, 2017

5 Tactical Tips to Unleash Your Brand’s Superpower for your Next Campaign
Presented by Keith Green, APR
September 20, 2017

Influencing Your Audience
Presented by Ken O’Quinn
October 25, 2017

How to Ignite or (Reignite) Your Career
Presented by Stephen DuPont, APR
November 16, 2017

Click here to view an extensive library of on-demand webinars.




The Social PR Intensive
June 23, 2017 | New York, NY
Organizations can connect with audiences like never before thanks to daily evolving digital technologies. While this creates an exciting environment for communications it also can be distracting, causing you to lose sight of strategy for each “shiny new” tactic.

In this full-day workshop you’ll learn how to map social PR goals to your business goals for valid program and campaign metrics, and how to streamline and leverage resources to optimize your day-to-day work, even on a shoestring budget. You’ll receive hands-on training in designing and managing fast-moving digital events through a behind-the-scenes look at a live Twitter chat, and find out how to integrate traditional and digital PR that supports organizational objectives, maximizing your resources for better bottom line results.

The Shape of Successful Storytelling
July 20, 2017 | New York, NY
A clear message can create understanding, but it takes a compelling story to inspire action. For thousands of years, stories have been the driving force behind mass movements, new ideas, and – now – growing businesses. Beneath the most successful stories, regardless of their authors or their content, lies a common set of structural elements that grab audiences’ attention, hold it, and transform it into enthusiastic support.

This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action. 

Secrets of a Media Relations Master
Sept. 14–15, 2017 | New York, NY
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.

Day 1: Placements Without Pitching – Building Media Relationships
This portion will focus on laying the foundation required for superior pitching success. You’ll discover Michael’s unique approach to building a strong network of journalists and other influencers who know, like and TRUST you.

Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
The strategies you learn in this day of the workshop have been used by previous attendees to get coverage in top tier national media such as the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.” You’ll hone your skills by learning from DOZENS of successful pitches that have landed major placements. And you’ll begin applying what you’re learning immediately during the training.

Turn On Your Idea Machine to Drive PR and Marketing Buzz
September 21, 2017 | New York, NY
The success of marketers and communicators rests on their ability to generate, build upon and curate ideas. This workshop is designed to help communicators and marketers learn how not only to consistently generate competitive marketing and communications ideas, but develop the regular practice of generating relevant ideas that meet specific strategic goals.

International Conference

2017 International Conference
October 8–10, 2017 | Boston, MA
The Spirit of Revolution: Communications in the 21st Century
At the PRSA International Conference, enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations that call Boston home. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking. Be inspired by four keynote speakers and choose from a wide variety of professional development sessions.

Saver Rate Deadline: Aug. 25, 2017

2017 Section Conferences (Attend Industry-Specific Events)

Public Affairs and Government 2017 Summit
June 23–24, 2017 │ Dallas, TX
Rough and Ready! Learn How to Wrangle the Public Sector’s Biggest Issues
This Summit will address the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors, as well as in local, state and/or national government bodies and the military.

Counselors to Higher Education West Coast Forum
Sept. 14–15, 2017 │ San Francisco, CA
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September!
Saver Rate Deadline: Sept. 6, 2017

Association and Nonprofit Conference
Oct. 7, 2017 | Boston, MA
Reimagining the PR Process: Tools for Making Your Work More Efficient and Effective
PRSA’s Association/Nonprofit half-day Conference is focused on providing leading-edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations.
Saver Rate Deadline: Sept. 8, 2017

Educators Academy Super Saturday
Oct. 7, 2017 | Boston, MA
More details coming soon.

Corporate Communications: Strategic Collaboration Conference
Nov. 8–9, 2017 | Chicago, IL
More details coming soon!

2018 Section Conferences (More Details Coming Soon)

Counselors to Higher Education (CHE) Senior Summit
April 11-13, 2018
Sheraton Grand Nashville Downtown
Nashville, TN

Health Academy Conference
April 25-27, 2018
Washington Marriott Georgetown
Washington D.C.

Counselors Academy
May 6-8, 2018
Hilton Toronto
Toronto, Canada

Employee Communications
May 16-18, 2018
Sheraton Grand Nashville Downtown
Nashville, TN

Travel & Tourism
June 3-6, 2018
Royal Sonesta Hotel
New Orleans, LA

District Conferences (Attend Events Near You)

Sunshine District Conference
June 23-26, 2017 | Royal Caribbean’s Majesty of the Seas
PRville 2017
Payment was due in full by April 9, 2017.

Tri-State District Conference
October 17, 2017 | New York, NY
Attendees will glean insights from PR and marketing experts covering the issues, topics and trends on every PR practitioner’s mind today and thinking into the future.

Chapter Events


Colorado Chapter
June 29, 2017 | Denver, CO | 5-7 p.m.
Summer Happy Hour

Alaska Chapter
Sept. 14-15, 2017 | Anchorage, AK
Alaska Communicator’s Exchange (CommEx)

Looking for more Chapter events? Click here to find your local Chapter.

Partner Events

Infographics and Data Visualization
Presented by PRSA and Ragan Communications
June 23, 2017 | Online

PR Now & Next Conference
Presented by PRSA and Ragan Communication
July 20-21, 2017 | Chicago, IL

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Portland, OR

PR Writing Conference
Presented by PRSA and Ragan Communications
Aug. 16-17, 2017 | Chicago, IL

Cut Through the Clutter Writing Workshop
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | San Francisco, CA

Master the Art of the Storyteller Writing Workshop
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | New York, NY

Brand Storytelling and Content Marketing Conference
Presented by PRSA and Ragan Communications
Sept. 27-29, 2017 | Atlanta, GA

NOT Your Father’s News Release Writing Workshop
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Kansas City, MO

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Miami, FL

Certificate Program

Reputation Management — SOLD OUT
May 10–June 28, 2017 | Online
Presented by multiple presenters
The live, online series of eight modules launched on May 10, 2017 and will run through June 28, 2017, airing each consecutive Wednesday from 3–4 p.m. EDT. All modules will be recorded so that participants can review them after the live date.