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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

Click here to view the calendar of events.

Workshops

  • March 22–23: Secrets of Media Relations Masters, Michael Smart, Chicago
    Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.

    • Day 1: Placements Without Pitching – Building Media Relationships
    • Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
  • March 28–29: PR Boot Camp, Robin Schell, APR, Fellow PRSA, San Francisco
    Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need.
  • April 4–6: APR Boot CampHarrisburg, Pa.
    The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.

Case in Point

  • April 4Content Marketing: How Cleveland Clinic Turns Healthcare News Into Compelling Stories
    Learn how the Cleveland Clinic integrates news, and health, wellness and medical innovation stories to create one of the nation’s top healthcare portals. “Health Essentials” has more than 5 million monthly visitors, and its impressive social media following includes more than 2 million Facebook fans and 1.4 million Twitter followers.

Section Events (Industry Specific Events)

2018 District Conferences (Regional Events)

Certificate Programs

  • On-Demand: Communicating to Manage Performance Certificate Program
    The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate) and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.

On-Demand Training

Webinars (Free to PRSA Members)

Click here to view an extensive library of on-demand webinars.

Professional Interest Section Webinars (Free to PRSA Members)

Chapter Events (Local Events)

Looking for more Chapter events? Click here to find your local Chapter.

2018 International Conference

  • Oct. 7–9: International Conference, Austin, Texas
    The International Conference is headed to the Live Music Capital of the World, Austin, TX! Join us for the PRSA 2018 International Conference, taking place Oct. 7-9, 2018 at the JW Marriott Austin.
    Saver Rate Deadline: March 1, 2018

Partner Events/Webinars