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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

Calendar of Events   Professional Development Catalog


  • May 11: Executive Presence for PR Professionals, Jay Sullivan, New York
    Executive presence is no longer a nice-to-have in the global arena – it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line. This program will help you recognize your greatest professional qualities and help you stand out from the competition.
  • June 78: Crisis Communication Master Class, Helio Fred Garcia and Adam Tiouririne, Chicago
    The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication. The in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work.
  • June 14: Public Relations Strategic Planning, Stacey Smith, APR, Fellow PRSA, Miami
    This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use. Designed for practitioners who are responsible for their department’s (or client’s) strategic plan, or are a key voice in its development.
  • September 13-14Secrets of Media Relations Masters, Michael Smart, New York
    Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. The first day will focus on laying the foundation required for superior pitching success. The strategies you learn in day two of the workshop have been used by previous attendees to get coverage in top-tier national media such as the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”
  • September 21Visual Content and Media Relations, Malayna Evans, Ph.D., Washington, D.C. area
    Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.

Case in Point

  • July 25: How a Duck Helped Brand a Corporate Social Responsibility (CSR) Program, Online
    Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Saver Rate Deadline: July 11, 2018

Certificate Programs

  • May 16–June 20: Reputation Risk Management Certificate Program, Live Online Course (Six Modules)
    The Reputation Risk Management (RRM) Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.  Saver Rate Deadline: April 19, 2018
  • Aug. 15–Sept. 19: Measurement and Analytics Certificate Program, Live Online Course (Six Modules)
    The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. At the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment. Saver Rate Deadline: July 18, 2018
  • Oct. 31 – Dec. 12: Content Marketing Certificate Program, Live Online Course (Six Modules)
    The Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. Master the ability to create and re-purpose content that aligns with your business goals. Leverage your content across paid, earned, shared and owned platforms. Define ways to collect data to enable you to analyze the effectiveness of your campaigns. Saver Rate Deadline: October 4, 2018
  • On-DemandCommunicating to Manage Performance Certificate Program
    On-Demand The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate) and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.

Section Events (Industry Specific Events)

2018 InterSections Conference

  • Aug. 9–10: InterSections Conference, Anaheim, Calif.
    The PRSA InterSections Conference will feature three distinct Learning Tracks with programming specifically tailored to the needs of technology, financial, entertainment and sports communicators. Attendees will select their Learning Track during the registration process and will join a series of breakout sessions curated by leaders in each industry. The program will also bring attendees together for shared general sessions and networking. Saver Rate Deadline: July 18, 2018

2018 International Conference

  • Oct. 7–9: International Conference, Austin, Texas
    The International Conference is headed to the Live Music Capital of the World, Austin, TX! Join us for the PRSA 2018 International Conference, taking place Oct. 7-9, 2018 at the JW Marriott Austin. Click here to reserve your hotel room. Saver Rate Deadline: Aug. 24, 2018

2018 District Conferences (Regional Events)

On-Demand Training

Webinars (Free to PRSA Members)

Click here to view an extensive library of on-demand webinars.

Chapter Events (Local Events)

Looking for more Chapter events? Click here to find your local Chapter.

Partner Events/Webinars