Professional Development

PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

Calendar of Events   Professional Development Catalog

Online Series

  • May 22–June 26: Digital Communication Certificate Program
    This live, online, six-session program will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication.
  • Aug. 14–Sept. 18: Integrated Communication Certificate Program
    This live, online, six-session program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. The Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion.
  • Oct. 30–Dec. 11: Crisis Communication Certificate Program
    This live, online, six-session program has been re-developed to provide more education and understanding surrounding crisis communication. The Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas and working through various crises.

Workshops

Certificate Programs

  • On-DemandHow the PESO Model Changes the Conversation for Communicators
    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of “Spin Sucks” and creator of the PESO model, to learn how to implement it within your organization.
  • On-DemandCommunicating to Manage Performance Certificate Program
    The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate) and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.
  • On-Demand: Reputation Management Certificate Program
    This on-demand, professional development offering is designed as a certificate-of-completion program to equip management-level communicators with a solid perspective of best practices and resources to meet the changing expectations of senior management for Reputation Leadership.
  • On-DemandMeasurement and Analytics Communication Certificate Program
    The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communication planning process in ways that are fast, easy and inexpensive. At the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment. Throughout the program, you’ll be learning skills you can start applying to your work immediately, resulting in a skills-based certificate of completion when you’re finished.

Conferences

  • Oct. 20–22: PRSA 2019 International Conference, San Diego
    At this time, we’re busy planning PRSA’s 2019 International Conference, scheduled for sunny San Diego on Oct. 20-22.
    Save $100 — Register by Sept. 13, 2019!

Section Conferences (Industry-Specific Events)

On-Demand Training

Webinars (Free to PRSA Members)

Click here to view an extensive library of on-demand webinars.

District Conferences/Events


Chapter Events (Local Events)

Looking for other Chapter events? Click here to find your local Chapter.

Partner Events/Webinars