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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

Calendar of Events   Professional Development Catalog

Workshops

  • March 21-22, 2019Secrets of Media Relations Masters, Michael Smart, Atlanta
    Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape. You can register for both days or attend on either day one or day two.

    • Day 1: Placements Without Pitching – Building Media Relationships
    • Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success

Certificate Programs

  • On-DemandCrisis Communication Certificate Program
    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. Designed as an on-demand, certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas, and working through various crises.
  • On-DemandCommunicating to Manage Performance Certificate Program
    The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate) and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.
  • On-Demand: Reputation Management Certificate Program
    This on-demand, professional development offering is designed as a certificate-of-completion program to equip management-level communicators with a solid perspective of best practices and resources to meet the changing expectations of senior management for Reputation Leadership. Additionally, member participants will be given access to PRSA’s Reputation Management Community, an exclusive online forum offering private access and interactive dialogue with other members taking the course.

Conferences

  • Oct. 20–22, 2019: PRSA 2019 International Conference, San Diego
    At this time, we’re busy planning next year’s International Conference in sunny San Diego on Oct. 20-22. Take advantage of our special rate of $995 by registering by Dec. 31, 2018 (this rate will be the lowest registration price that will ever be offered for PRSA’s 2019 International Conference).

Section Conferences (Industry-Specific Events)

On-Demand Training

Webinars (Free to PRSA Members)

Click here to view an extensive library of on-demand webinars.

Chapter Events (Local Events)

Looking for more Chapter events? Click here to find your local Chapter.

Partner Events/Webinars