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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals with events, programs and webinars throughout the year.

Click here to view the calendar of events.


Secrets of a Media Relations Master

Sept. 14–15, 2017 | New York, NY
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.

Day 1: Placements Without Pitching – Building Media Relationships
This portion will focus on laying the foundation required for superior pitching success. You’ll discover Michael’s unique approach to building a strong network of journalists and other influencers who know, like and TRUST you.

Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
The strategies you learn in this day of the workshop have been used by previous attendees to get coverage in top tier national media such as the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.” You’ll hone your skills by learning from DOZENS of successful pitches that have landed major placements. And you’ll begin applying what you’re learning immediately during the training.

Turn On Your Idea Machine to Drive PR and Marketing Buzz
Sept. 21, 2017 | New York, NY
The success of marketers and communicators rests on their ability to generate, build upon and curate ideas. This workshop is designed to help communicators and marketers learn how not only to consistently generate competitive marketing and communications ideas, but develop the regular practice of generating relevant ideas that meet specific strategic goals.

Webinars (Free to all PRSA Members)

5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground
Presented by Stella Bayles
July 25, 2017

Becoming a Truly Trusted Strategic Ethics Advisor: Building credibility, protecting reputations
Presented by James E. Lukaszewski, ABC, IABC Fellow, APR, Fellow PRSA, BEPS Emeritus; Janelle M. Guthrie, APR; Nance Larsen, APR, Fellow PRSA
July 27, 2017

The Magic of RPIE (Research, Planning, Implementation & Evaluation) 
Presented by Gretchen Roufs, APR
August 1, 2017

Corporate Reputation Buoyed More by CSR Storytelling Over Other Content
Presented by Christian Schoen and Lawrence Bowdish
August 2, 2017

Diversity and Inclusion as a Business Imperative
Presented by Angela Chitkara, Brad MacAfee and Helen Shenton
August 3, 2017

Communication Strategies for Managers
Presented by Suzanne Updegraff
August 8, 2017

Fill Your Garden
Presented by Kelly J. Davis, APR; Lori Leigh Marble, APR, Fellow PRSA; John Deveney, ABC, APR, Fellow PRSA
August 9, 2017

New Rules for Media Pitching in 2017 – What’s Working and What’s Not in Rapidly Shifting Media Landscape
Presented by Michael Smart
August 10, 2017

Gain an Edge in Your Job Search: Tips for Understanding Employers and Building Confidence
Presented by John Kesaris
August 17, 2017

Lift Ideas Off the Page
Presented by Ann Wylie
August 22, 2017

5 Surefire Ways to Knock a Media Interview out of the Park
Presented by, Annie Scranton
August 23, 2017

Write Killer Bites
Presented by Ann Wylie
September 13, 2017

5 Tactical Tips to Unleash Your Brand’s Superpower for your Next Campaign
Presented by Keith Green, APR
September 20, 2017

Think Like a Reporter
Presented by Ann Wylie
October 12, 2017

Influencing Your Audience
Presented by Ken O’Quinn
October 25, 2017

NEW! Writing For the Web and Mobile
Presented by Ann Wylie
November 9, 2017

How to Ignite or (Reignite) Your Career
Presented by Stephen DuPont, APR
November 16, 2017

Cut Through the Clutter in PR
Presented by Ann Wylie
December 5, 2017

Click here to view an extensive library of on-demand webinars.

International Conference

2017 International Conference
October 8–10, 2017 | Boston, MA
The Spirit of Revolution: Communications in the 21st Century
At the PRSA International Conference, enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations that call Boston home. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking. Be inspired by four keynote speakers and choose from a wide variety of professional development sessions.

Saver Rate Deadline: Aug. 25, 2017

2017 Section Conferences (Attend Industry-Specific Events)

Counselors to Higher Education West Coast Forum
Sept. 14–15, 2017 │ San Francisco, CA
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September!
Saver Rate Deadline: Sept. 6, 2017

Association and Nonprofit Conference
Oct. 7, 2017 | Boston, MA
Reimagining the PR Process: Tools for Making Your Work More Efficient and Effective
PRSA’s Association/Nonprofit half-day Conference is focused on providing leading-edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations.
Saver Rate Deadline: Sept. 8, 2017

Educators Academy Super Saturday
Oct. 7, 2017 | Boston, MA
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Corporate Communications: Strategic Collaboration Conference
Nov. 8–9, 2017 | Chicago, IL
The Strategic Collaboration Conference, presented by the PRSA Corporate Communications Section, features presentations focused on the critical attributes and skills needed to advance a career in the new collaborative environment. These will highlight multidisciplinary knowledge and actionable approaches to become and stay relevant to an organization’s communications strategies targeted to customers, prospects, internal department leaders and/or other stakeholders.
Saver Rate Deadline: Oct. 8, 2017

District Conferences (Attend Events Near You)

Tri-State District Conference
October 17, 2017 | New York, NY
Attendees will glean insights from PR and marketing experts covering the issues, topics and trends on every PR practitioner’s mind today and thinking into the future.

Chapter Events

San Francisco & Silicon Valley Chapters
July 26 | San Francisco, CA
Inside the Newsroom: Media Talk Tech with Fast Company, USA Today, WIRED

Southeastern New England
July 27, 2017 | Newport, R.I.
100% Networking with NIM & PRSA/SENE

Dallas Chapter
July 28 | Dallas, TX
Third Annual PR Workshop for Nonprofits

NY Chapter
Aug. 2 | New York City
From Yesterday to Tomorrow: Communicating Through Data Visualization

Colorado Chapter
Aug. 15 Denver, CO
Aug. Luncheon: Media Roundtable: The Changing Newsroom

Alaska Chapter
Sept. 14-15, 2017 | Anchorage, AK
Alaska Communicator’s Exchange (CommEx)

Looking for more Chapter events? Click here to find your local Chapter.

Partner Events

Travel Media Pitch Tank
Presented by PRSA and Ragan Communications
July 27 | Online

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Portland, OR

PR Writing Conference
Presented by PRSA and Ragan Communications
Aug. 16-17, 2017 | Chicago, IL

Cut Through the Clutter Writing Workshop
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | San Francisco, CA

Master the Art of the Storyteller Writing Workshop
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | New York, NY

Brand Storytelling and Content Marketing Conference
Presented by PRSA and Ragan Communications
Sept. 27-29, 2017 | Atlanta, GA

Social Media #Mashup at Disneyland
Presented by PRSA and Ragan Communications
Oct. 23-25, 2017 | Anaheim, CA

NOT Your Father’s News Release Writing Workshop
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Kansas City, MO

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Miami, FL

2018 Section Conferences (More Details Coming Soon)

Counselors to Higher Education (CHE) Senior Summit
April 11-13, 2018
Sheraton Grand Nashville Downtown
Nashville, TN

Health Academy Conference
April 25-27, 2018
Washington Marriott Georgetown
Washington D.C.

Counselors Academy
May 6-8, 2018
Hilton Toronto
Toronto, Canada

Employee Communications
May 16-18, 2018
Sheraton Grand Nashville Downtown
Nashville, TN

Travel & Tourism
June 3-6, 2018
Royal Sonesta Hotel
New Orleans, LA

Public Affairs and Government (PAG) 
Date & Hotel TBD
Kansas City, MO