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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals, and offers a wide variety of events, programs and webinars throughout the year.

Click here to view the calendar of events.

Case in Point

Leadership in the Age of Disruption
How GE Power Is Transforming Its Communications and Culture to Adapt to the Digital Era — BRAND NEW!
Dec. 14, 2017
Case in Point is an online, interactive case study examining a hot topic within the Communications profession. Each Case in Point is 75 minutes long and includes an exclusive Concluding Case Study Summary as well as access to a private, online community. This online community will include videos, suggested readings tied to the topic and dialogue with other attendees, both before and after the live session.

Certificate Program

Crisis Communication Certificate Program –Registration is closed, this program is currently in progress. 
Nov. 1, 2017-Dec. 13, 2017 (no class during Thanksgiving week)
This live, online series of six modules is designed as a certificate of completion program. It will equip management-level communicators with best practices in industry perspectives and sharing resources to work through various communications crises.

Communicating to Manage Performance Certificate Program
The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results.

On-Demand Training

Advanced PR Writing: Apply Creativity, Style and Voice for Greater Impact
Presented by Michael Smart, principal, MichaelSMARTPR

Certificate in Principles of Public Relations: Online Study Course

Crafting the Perfect Pitch
Presented by Michael Smart, principal, MichaelSMARTPR

Creating Effective Integrated Marketing Communications Campaigns
Presented by Bonnie Harris, owner, Wax Marketing; adjunct professor, Reed College of Media, West Virginia University

Creating Integrated Communications Campaigns
Presented by Bonnie Harris, owner, Wax Marketing; adjunct professor, Reed College of Media, West Virginia University

PR Writing Essentials: Write Like a Journalist for Greater Media Placement & Audience Engagement
Presented by Michael Smart, principal, MichaelSMARTPR

Press Releases: Woo Editors and Wow the Public in the Digital Age
Presented by Michael Smart, principal, MichaelSMARTPR

Proofing and Grammar for PR: Master Proofreading  Principles & Grammar for Maximum Credibility
Presented by Michael Smart, principal, MichaelSMARTPR

Writing Skills to Increase PR Reach and Results
Presented by Michael Smart, principal, MichaelSMARTPR

Webinars (Free to all PRSA Members)

Cut Through the Clutter in PR
Presented by Ann Wylie
December 5, 2017

Setting Business Goals for 2018
Presented by Suzanne Updegraff
December 11, 2017

6 Tips on How to Identify and Generate Positive Stories
Presented by Josh Weiss
December 12, 2017

Click here to view an extensive library of on-demand webinars.

PRSA Foundation Webinars (Free to all PRSA Members)

Disrupt Bias, Drive Value (Part 1 of 2)
Presented by Laura Sherbin
December 4, 2017

Easing Racial Tensions at Work (Part 2 of 2)
Presented by Ripa Rashid
January 9, 2018

Chapter Events (Attend Local Events Near You)

PRSA Rochester
Dec. 6, 2017 | Rochester, NY
PRSA Rochester 2017 Holiday Mixer

Looking for more Chapter events? Click here to find your local Chapter.

Partner Events

Writing for the Web and Mobile Workshop
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Miami, FL

2018 Workshops

Secrets of a Media Relations Master
March 22–23, 2018 | Chicago, IL
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.

Day 1: Placements Without Pitching – Building Media Relationships
Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success

APR Boot Camp
April 4–6, 2018 | Harrisburg, PA
The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.

2018 Section Conferences (More Details Coming Soon)

Counselors to Higher Education (CHE) Senior Summit
April 11-13, 2018
Sheraton Grand Nashville Downtown
Nashville, TN

Health Academy Conference
April 25-27, 2018
Washington Marriott Georgetown
Washington D.C.

Counselors Academy
May 6-8, 2018
Hilton Toronto
Toronto, Canada

Employee Communications
May 16-18, 2018

Sheraton Grand Nashville Downtown
Nashville, TN

Travel & Tourism
June 3-6, 2018
Royal Sonesta Hotel
New Orleans, LA

Public Affairs and Government (PAG) 
June 14-16, 2018
Hotel Phillips
Kansas City, MO

2018 International Conference

Oct. 7-9, 2018 | Austin, TX
The International Conference is headed to the Live Music Capital of the World, Austin, TX! Join us for the PRSA 2018 International Conference, taking place Oct. 7-9, 2018 at the JW Marriott Austin.

2018 District Conferences (Attend Events Near You)

Southeast District Conference
April 18-20, 2018 | Raleigh, NC
More details coming soon.