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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals, and offers a wide variety of events, programs and webinars throughout the year.

Click here to view the calendar of events.


Reputation Champion’s Roadmap Development
Nov. 2, 2017  | New York, NY
Bring your draft Reputation Management Plans (pre-work guidelines will be provided) and spend a full day getting direct input from two experts in the field (and architects of the PRSA Reputation Management Certificate Program) and your peers. Go home with a plan that is tailored to your organization’s unique challenges and that will ensure your success as a Reputation Champion.

PRSA Evening Workshop Series: Branding Stories

The Crisis Courtroom: A Brand on Trial
Oct. 30, 2017 | New York, NY
This branding story will be hosted in a mock trial room as we will be putting a national brand on trial in the middle of crisis. In this exciting workshop focused on crisis management, attendees will have the chance to play judge and jury for a fictional brand crisis and decide whether the brand successfully mastered its disaster or ultimately failed at crisis response. Digital reputation and crisis expert Darius Fisher, of Status Labs, moderates this mock trial workshop designed to share best practices with public relations and communications practitioners on the do’s and don’ts of crisis management.

Saver Rate Deadline: Sept. 30, 2017

Embracing Disruption – How To Remodel A Legacy Brand
Nov. 9, 2017 | New York, NY
Learn the story of GUINNESS WORLD RECORDS™ and how it has transformed from — but still includes — a best-selling book to a global IP brand. You’ll hear how they’ve expanded their audiences by creating a multi-channel strategy including digital, TV and experiential marketing. You’ll learn how GUINNESS WORLD RECORDS™ embraced celebrities around the power of record breaking, what drives their PR strategy in the digital age, who and where their audiences are and what is on the horizon for the brand that is more than six decades old. Participants will be delighted by a special guest — an official GUINNESS WORLD RECORDS™ adjudicator or title holder.

Saver Rate Deadline: Oct. 9, 2017

How A Duck Helped Brand A Corporate Social Responsibility Program
Dec. 7, 2017  | New York, NY
Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Jon Sullivan, director of corporate communications at Aflac, and the American Business Awards’ 2017 PR Executive of the Year, will share the company’s CSR journey. You will hear how the company’s beloved mascot became a leading fundraiser in the fight against childhood cancer and the story behind Aflac’s DuckPrints program, as well as finding out how Aflac evaluates and measures its return on CSR.

Saver Rate Deadline: Nov. 7, 2017

Webinars (Free to all PRSA Members)

The Ethical Expectations of Leadership
Presented by Jim Lukaszewski, APR, Fellow PRSA, ABC, IABC Fellow, BEPS Emeritus; Nance Larsen, APR, Fellow PRSA
September 19, 2017

5 Tactical Tips to Unleash Your Brand’s Superpower for Your Next Campaign
Presented by Keith Green, APR
September 20, 2017

Case Studies: Crisis Plans that Reposition a Brand for Success
Presented by Courtney Fitzpatrick
September 21, 2017

Think Like a Reporter
Presented by Ann Wylie
October 12, 2017

Setting Management Expectations
Presented by Suzanne Updegraff
October 19, 2017

Influencing Your Audience
Presented by Ken O’Quinn
October 25, 2017

Supercharge Your PR Writing for Better Results
Presented by Michael Smart
November 7, 2017

NEW! Writing for the Web and Mobile
Presented by Ann Wylie
November 9, 2017

How to Ignite or (Reignite) Your Career
Presented by Stephen DuPont, APR
November 16, 2017

Cut Through the Clutter in PR
Presented by Ann Wylie
December 5, 2017

Click here to view an extensive library of on-demand webinars.

Ethics Month Twitter Chats

Truth in Communications
Presented by PRSA/SPJ with Andrew M. Seaman (Journalist, Reuters), Lauren Bartlett, SPJ member (Director of Communications) and Travis Phelps (WSDOT, Washington State Department of Transportation)
September 25, 2017, 4 p.m. EDT

International Conference

2017 International Conference
October 8–10, 2017 | Boston, MA

The Spirit of Revolution: Communications in the 21st Century
At the PRSA International Conference, enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations that call Boston home. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking. Be inspired by four keynote speakers and choose from a wide variety of professional development sessions.

2017 Section Conferences (Attend Industry-Specific Events)

Association/Nonprofit Half-Day Conference
Oct. 7, 2017 | Boston, MA
Reimagining the PR Process: Tools for Making Your Work More Efficient and Effective
PRSA’s Association/Nonprofit Half-Day Conference is focused on providing leading-edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations.

Saver Rate Deadline: Sept. 15, 2017

Educators Academy Super Saturday
Oct. 7, 2017 | Boston, MA
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Corporate Communications: Strategic Collaboration Conference
Nov. 8–9, 2017 | Chicago, IL
The Strategic Collaboration Conference, presented by the PRSA Corporate Communications Section, features presentations focused on the critical attributes and skills needed to advance a career in the new collaborative environment. These will highlight multidisciplinary knowledge and actionable approaches to become and stay relevant to an organization’s communications strategies targeted to customers, prospects, internal department leaders and/or other stakeholders.

Saver Rate Deadline: Oct. 8, 2017

District Conferences (Attend Events Near You)

Tri-State District Conference
October 17, 2017 | New York, NY
Attendees will glean insights from PR and marketing experts covering the issues, topics and trends on every PR practitioner’s mind today and thinking into the future.

Chapter Events

Detroit Chapter
Sept. 26, 2017 | Detroit, MI
Free Webinar: Strengthening Your Core: Keeping PR Professionals Ethically Fit

Maryland Chapter
Oct. 5, 2017  | Baltimore, MD
Experience-Driven Storytelling

Georgia Chapter
Nov. 2, 2017 | Atlanta, GA
2017 PRSA Georgia Awards Celebration

Looking for more Chapter events? Click here to find your local Chapter.

Partner Events

Vibrant Videos Virtual Summit
Presented by PRSA and Ragan Communications
Sept. 21, 2017 | Online

Master the Art of the Storyteller Writing Workshop
Presented by PRSA and Wylie Communications
Sept. 25-26, 2017 | New York, NY

Brand Storytelling and Content Marketing Conference
Presented by PRSA and Ragan Communications
Sept. 27-29, 2017 | Atlanta, GA

Crisis Communications Virtual Summit
Presented by PRSA and Ragan Communications
Oct. 13, 2017 | Online

Social Media #Mashup at Disneyland
Presented by PRSA and Ragan Communications
Oct. 23-25, 2017 | Anaheim, CA

PR Daily World Conference
Presented by PRSA and Ragan Communications
Nov. 8-9, 2017 | Washington D.C.

Catch Your Readers 
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Kansas City, MO

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Miami, FL

2018 Section Conferences (More Details Coming Soon)

Counselors to Higher Education (CHE) Senior Summit
April 11-13, 2018
Sheraton Grand Nashville Downtown
Nashville, TN

Health Academy Conference
April 25-27, 2018
Washington Marriott Georgetown
Washington D.C.

Counselors Academy
May 6-8, 2018
Hilton Toronto
Toronto, Canada

Employee Communications
May 16-18, 2018

Sheraton Grand Nashville Downtown
Nashville, TN

Travel & Tourism
June 3-6, 2018
Royal Sonesta Hotel
New Orleans, LA

Public Affairs and Government (PAG) 
Date & Hotel TBD
Kansas City, MO