State of Industry AI and Crisis Communications

July 22, 2025 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

In today’s fast-paced media landscape, AI is reshaping crisis communications—but are you prepared to navigate this evolving terrain? Join PRSA for an insightful and action-driven discussion on how artificial intelligence is transforming crisis response, media strategy and public perception.

Our expert panel features:

  • Ryan McCormick, co-founder of Goldman & McCormick Public Relations, bringing decades of crisis PR experience.
  • Dr. Lisa Du Bois Low, associate professor of practice at Texas Tech University, specializing in communications and generative AI.
  • Nathaniel Cooke Jr., co-founder of CG Consulting Group, offering a strategic perspective on AI’s impact on reputation management.

Whether you're navigating an AI-driven crisis or leveraging technology for smarter PR strategies, this must-attend event will provide critical insights, real-world case studies, and future-proof tactics for PR professionals.


Presenters

Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.

Pricing

Entertainment and Sports Section members receive the Section pricing listed below.

REGULAR RATE
PRSA MEMBER
$0.00
SECTION MEMBER
$0.00
NONMEMBER
$200.00

Categories:

Crisis & Reputation, Emerging Trends, Entertainment and Sports, Format: Live Online, Special Interests, Webinar